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Izinselelo Zokwenziwa kabusha Kwe-Ecommerce - Akukho Ubuhlungu, Akunanzuzo?

Ukukhipha ingqalasizinda entsha ye-eCommerce akulula, ikakhulukazi uma kuziwa ekunqumeni ukuthi yini ngempela okudingeka uyenze futhi uchaze isakhiwo sesistimu esilungele isikhathi eside. Ukwenza kabusha akukona nje ukutshalwa kwezimali okubalulekile kwezimali nezinsiza, futhi kuwumgogodla obalulekile osekela ingxenye enempilo yemali engenayo yesikhathi esizayo. Ukukhetha inkundla ye-eCommerce egcwalisa izidingo ezithile zebhizinisi lakho kubalulekile. 

Iyini i-Replatforming?

Isu lokufuduka kwamafu lapho izinkampani zigcina khona ukwakheka kwazo okuyinhloko kodwa zithuthele izakhi ezithile emafini ukuze zithuthukise ukuzinza, zikhuphule ukuqina nokubamba, noma zehlise izindleko zelayisensi yohlelo lokusebenza.

U-Stephen Orban – Amasu ayi-6 Wokuthuthela Izicelo Emafu

Yiziphi izinselelo ezibaluleke kakhulu izinkampani ezifuna ukuzinqoba lapho zikhetha inkundla entsha yezentengiselwano yedijithali? Ingabe lokhu kuyahluka kuye ngamashaneli okuthengisa osebenza kuwo, noma ngabe ibhizinisi-kuya-ibhizinisi (B2B), ukudayisa, ngqo kumthengi (D2C), iwholesale, noma ingxube yakho konke okungenhla? 

Muva nje senze ucwaningo olujulile kwezinye zezinto ezibalulekile izinkampani ezibhekana nazo lapho zinquma ukuthi zingase zisebenzise kanjani inkundla entsha ye-eCommerce. Ake sibheke lokho esikutholile.

Yini Okuyiyona Izinselelo Zokwenza kabusha i-B2B eCommerce 

Kumabhizinisi asebenza esikhaleni se-B2B, antula izinsiza zentuthuko, inkundla yensiza yebhizinisi (ERP) izinkinga zokuhlanganisa kanye nokuxhumana okungekho phakathi kwamasistimu kwagqama njengamaphuzu obuhlungu aphindaphindayo okwenziwa kabusha ocwaningweni lwethu. Lokhu kukhombisa igebe lamakhono elibhekene nezinkampani eziningi uma kuziwa ekusetshenzisweni, ekuhlanganisweni, nasekusekelweni kanye nomthelela wezinhlelo zebhizinisi lefa le-monolithic ezingahlali zihlanganiswe kalula nezinkundla ezintsha ze-eCommerce. Esikhundleni sethuba lokusebenza kumaphrojekthi we-value-add webhizinisi, izinsiza zentuthuko zivame ukusetshenziswa ngokuzama ukuhambisana nokuphazamiseka, okuphoqelelwe umhlinzeki we-monolith, ukuthuthukiswa kwesistimu kanye nokuqaliswa kwazo, kuphela ukuze inguqulo entsha yephule isiko lakho. ukuhlanganiswa.

Amabhizinisi e-B2B angazinqoba kanjani lezi zinselele zokuhlanganisa kabusha? Ukukhetha inkundla yezentengiselwano ehlanganisekayo kungasiza njengoba ukufuduka kusistimu yamanje kungenziwa isinyathelo ngesinyathelo. Ngaphezu kwalokho, isofthiwe ye-API-first eCommerce kulula ukuyihlanganisa nengqalasizinda ye-IT ekhona futhi izoqinisekisa ukuhambisana kwesikhathi esizayo nezinkundla zesofthiwe.

Funda Umhlahlandlela we-Emporix Wokuthuthela Kwezohwebo Oluhlanganisiwe

Yini Okuyiyona Izinselelo Zokulungisa kabusha Abathengisi be-B2C 

Ukuthengisa kuyibanga elithile imakethe evuthiwe ye-eCommerce futhi sekunesikhathi ihola uguquko oluku-inthanethi. Lokhu kusho ukuthi inezinkinga ezimbalwa ngokuqhathaniswa nabangena kamuva emdlalweni. Lokhu kungase kuchaze ukuthi kungani ukusetshenziswa kwekhukhi kanye nobumfihlo bedatha bubalwa njengokukhathazeka kokuqala komkhakha ekuthuthukiseni inkundla ye-eCommerce. Ukwethulwa kwe I-GDPR kanye nezenzo zobumfihlo bedatha ehlobene zibeke le nkinga phambili naphakathi, edinga kokubili ukukhuthala ngemuva kanye nolwazi oluphazamisekile lomsebenzisi ngesikhathi esifanayo. Ukuhweba okungenamakhanda indlela yokubhekana nayo ingasiza ekwehliseni lokhu futhi inikeze umuzwa ongenazihibe ngaphandle kokufaka engozini ukuvikelwa kwedatha.

Imikhiqizo Ye-D2C Nokukhiqiza: Yiziphi Izinselelo Ekukhetheni I-eCommerce Platform Elungile Ukusekela Kokubili Ukuthengiswa kwe-B2B ne-D2C

Inkinga enkulu yabakhiqizi ngokulungisa kabusha ukukhetha inkundla ye-eCommerce efanele ukusekela imodeli yebhizinisi labo. Akudingekile ukusho ukuthi, abakhiqizi banesethi ehlukile yezinto eziza kuqala, ezibonakala kumaphuzu abo obuhlungu - ukuqina kanye nokuhwebelana kwamanye amazwe, ikakhulukazi inkinga VAT ukuphathwa, amanani, frontend-, ukuphuma- kanye nekhathalogi-adaption. Isidingo sokusebenzisa umngcele - kanye nokudayisela abathengi ngokuqondile kuyilapho unqamula umuntu ophakathi nendawo - sidinga amandla okushintsha kokubili inkundla yakho futhi uhambisane nezidingo zokulawula zendawo.

Akuwona wonke amasistimu e-eCommerce afika nalelo khono elibhakiwe kanye nomqondo wokuzulazula ku-red tape kanye ne-bureaucracy ezindaweni ezintsha, kanye nokusebenza ngezilimi eziningi, kungaba yinto engasebenzi kumabhizinisi afuna ukukhulisa umnikelo wawo we-D2C emhlabeni jikelele. Ngenkathi ibhizinisi liya kumthengi (B2C) iziteshi zingangena kunethiwekhi yabasabalalisi abaningi, abadayisi, nozakwethu, iziteshi ze-D2C zidinga inkundla yazo. Futhi idinga ukukala ngokuzikhandla ekuthobeleni okuphelele noma yikuphi lapho ibhizinisi kanye nabathengi balo bangaba khona.

Vele, iziteshi ze-D2C eCommerce azihlukani ne-B2B ne-B2C. Kunalokho, amanani akhulayo abakhiqizi bafuna ukwehlukanisa okunikezwayo kwabo ngamashaneli amasha e-D2C ahambisanayo, ngakho-ke kudingeka inkundla engashintshwa ukuze ibhekelele kokubili, i-B2B ne-B2C.

Abathengisi bezitolo: Ubunzima Bokukhetha I-eCommerce Platform Elungile

Okufana ne- I-B2B Commerce emkhakheni, abathengisi bezitolo bamatasatasa ngokudidiyela kanye nokuxhumana nezinhlelo ezikhona kanye nokwakha izinsiza zokuthuthukiswa kwangaphakathi. Ngokuthuthela kuplathifomu ye-ecommerce esebenzisekayo egugile, eguquguqukayo, nenobufakazi besikhathi esizayo, lawa mabhizinisi angagqashula ezinhlelweni zendabuko zokukhiya abathengisi kanye nezinhlelo zefa le-monolithic okunzima ukuzihlanganisa. Ukuletha indlela ye-B2C kumodeli yokusabalalisa ngesamba esikhulu kungakhokha izinzuzo ezinkulu ngenkathi kulungiselelwa ulwazi lwamakhasimende, ozakwethu, nabahlinzeki ngendlela oyifisayo.

Ungawenza Kanjani Iplatform Ngokuphumelelayo Ngokucabangela Wonke Lawa Amaphuzu Obuhlungu?

Kungaba nokungabaza okuncane ukuthi ukuqalisa uhambo olusha lwenkundla ye-eCommerce kungabonakala kugcwele izithiyo, kungakhathalekile ukuthi yiluphi uhlobo lwebhizinisi olusebenzayo. Ukuhlanganisa bonke ababambe iqhaza kunhlolovo yethu ndawonye, ​​kwaba sobala ukuthi into yokuqala eyayikhathaza ngokulungisa kabusha kwakuwukukhula kwesixazululo esisha se-eCommerce, okulandelwa ukutholakala kwezinsiza zokuthuthukisa ukwenza ukuthutha kokuqala. 

Esikuncomayo ukuze sinqobe amaphuzu ezinhlungu angenhla ukwenza kabusha okokugcina kusixazululo sezentengiselwano esiguquguqukayo, esihlanganisekayo, lapho izingxenye zingathuthukiswa ngokuqhubekayo ngaphandle kokuthinta ulwazi lomsebenzisi, kuyilapho ngesikhathi esifanayo kukala ngokuzikhandla futhi ngaphandle kokusebenzisa kakhulu izinsiza zonjiniyela. . Kunokuba uvalelwe endaweni eyodwa ebanzi, engaguquki, yesikhulumi somthengisi oyedwa, lapho uguquko ludinga amanani amakhulu okuhlela, izindleko, izinsiza, nokuphazamiseka, amabhizinisi ayo yonke imigqa angajabulela inkundla egugile, eguquguqukayo kakhulu futhi ethuthukayo yokukhanya enezindleko ezibikezelwayo.

Mayelana ne-replatforming, sijwayele ukucabanga akukho ukuzuza ngaphandle kwezinhlungu imigomo. Uma ungadluli ebuhlungwini bokuthuthela kwenye inkundla ye-monolithic, ngeke uthole izinzuzo zayo. Ngokuhweba okuhlanganiswayo, ungathola izinzuzo eziningi ze-eCommerce ngenkathi ufuduka ngaphandle kobuhlungu. 

Yenza kabusha Ngokungenabuhlungu Nge-Emporix Digital Commerce Platform

Katarzyna Banasik

Marketing Manager at I-Emporix, inkundla yezentengiselwano ehlanganiswayo ye-B2B eyenza imininingwane yebhizinisi isebenze. Unentshisekelo kumathrendi amasha obuchwepheshe besofthiwe.

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