Ukuqhamuka kwe-COVID-19: Umthelela Wokukhangisa Nokumaketha

Izikhangiso zeGoogle neFacebook

Kubaluleke kakhulu ukusebenza ne-ejensi engaphezulu kwezibuyekezo ezibalulekile zokumaketha ngaso sonke isikhathi. Njengoba wonke amabhizinisi ephoqeleka ukuthi enze izinguquko ngenxa yezimo zamanje zomhlaba kanye nempilo nokuphepha kwe-COVID-19, kusho ukuhlinzeka ngobuchwepheshe obanele kubasebenzi abakude, ukuthuthela kuzinsizakalo zokuxhumana lapho kungenzeki khona, nokuqinisa izintambo ezindlekweni zebhizinisi.

Ukuthi uzosebenzisa kuphi ukuthengisa amadola kubalulekile ngalezi zikhathi. Amabhizinisi nawo kufanele enze ubuciko ukuze ahlale efanele futhi aqhubeke nokunikela ngemikhiqizo nezinsizakalo eziwusizo. Ukuba nempilo futhi uphephile, ukungadaluli abantu abaningi nokunciphisa ukusakazeka kwegciwane, sekuyinto edingeka ngokushesha. Kunamaphuzu ambalwa esingawenza mayelana nezinsizakusebenza ezitholakalayo.   

Isibuyekezo Esibalulekile Sama-akhawunti Ezikhangiso ze-Google

Kukhona amakhredithi wesikhangiso wezikhangiso zeGoogle amabhizinisi amancane naphakathi ayeza maduze! AbakwaGoogle bathe bafuna ukusiza ukwehlisa ezinye izindleko zamabhizinisi amancane naphakathi nendawo (ama-SMB) ukuze axhumane namakhasimende awo ngalesi sikhathi esinzima. Kungakho benikeza ama-SMB ethu emhlabeni wonke ama- $ 340 million kwizikhangiso, ezingasetshenziswa noma nini kuze kube sekupheleni kuka-2020 kuwo wonke amapulatifomu wethu wezikhangiso zeGoogle. Lokhu kungukukhululeka okuncane kulawo mabhizinisi asevele ekhangisa kuzethameli ezibandayo ngezikhangiso zeGoogle. Ama-SMB abengabakhangisi asebenzayo kusukela ekuqaleni kuka-2019 azobona isaziso sesikweletu sivela ku-akhawunti yabo yezikhangiso ze-Google ezinyangeni ezizayo.

Qaphela: Abakhangisi abathola amakhredithi wesikhangiso bazokwaziswa.

I-Google isezinhlelweni zokwakha la makhredithi akhethekile kuma-akhawunti wezikhangiso ze-Google, ngakho-ke izaziso ngeke zivele ngokushesha. Sebenza nethimba lakho lokumaketha ledijithali ukubheka la makhredithi bese uqala ukwenza amasu manje ngendlela engcono yokuwasebenzisa!

Futhi, ngaphandle kwe- ukumaketha kwamahhala okuvela kwa-Google noma impikiswano endala yobudala ka noma ngabe wenza izikhangiso ze-Google noma izikhangiso ze-Facebook sizokuveza ukuthi abantu bathuthela kuzikhangiso ze-Facebook ngalesi sikhathi. 

Amabhizinisi ahlangana nezikhangiso ze-Facebook

Ngoba sonke sihlala emakhaya, abantu abaningi bachitha isikhathi ezinkundleni zokuxhumana ngakho-ke akuyona into engafanele ukuthi amabhizinisi afune ukumaketha lapho ngaphezulu. Ngamaphrofayili ayizigidi eziyizinkulungwane ezi-2.5 ku-Facebook, ukunciphisa noma ukunweba izethameli zezikhangiso ze-Facebook ngokufanele kuzoletha ukufinyelela okuphezulu. Amabhizinisi amaningi abheke izinsizakalo zokumaketha abangazange bazinikeze phambilini noma ukwazisa amakhasimende ngoshintsho kuzinqubo zabo. Izikhangiso ze-Facebook ziyindlela eyodwa yokushayela amakhasimende. 

Okunye okumele ukuqaphele ukuthi kungase kube nokubambezeleka ekugunyazweni kwezikhangiso ze-Facebook.

Facebook Ads COVID-19 Ukubambezeleka

Ukumaketha kwe-Omnichannel kuhlala kuyindlela enhle kakhulu

Ukwenza izikhangiso zokumaketha ezidijithali kukodwa akusona isisombululo esiyinhloko. Isibonelo, amabhizinisi amaningi akhulise imizamo yokuthengisa ye-imeyili futhi ngenkathi ukuxhumana kuyisihluthulelo, qaphela ukuthi ungazami 'ukuthengisa' kaningi noma ubeke engcupheni yokuzala futhi ulahlekelwe ngabalaleli bakho. Ukuze kusebenze kahle ukumaketha nge-imeyili, kufanele kube necebo eligqinsiwe nezwi elisebenzayo lokuthola ababhalisile abasha. Izindlela ezinhle kakhulu zizohlala zinecebo eliphelele lokuqalisa ngenkuthalo nokuqapha iziteshi ezimbalwa zokumaketha. 

Asikho isisombululo esilingana nosayizi owodwa sokumaketha kwedijithali. Lokho kusho ukuthi kucaciswe kuzici ezithile ezifana nemboni, indawo, izethameli, nesikhathi. Ukumaketha kwe-Omnichannel izohlala iyindlela yokumaketha enempilo kakhulu ngoba inika isithombe esikhulu uma kuziwa emiphumeleni. Ukulandelela idatha evela kuzo zonke iziteshi ngokunembile ngangokunokwenzeka nokuqonda ukuthi idatha izokwakha izinqumo zebhizinisi ezihlobene nokukhishwa kwedijithali.

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