Ubuchwepheshe Bezentengiso Obukhulu Kunabo Bonke

ubuchwepheshe bokumaketha
Idizayini eflethi: ubuchopho

Cha, anginalutho engingakuthengisa ngalo. Esikhundleni salokho, ngifuna ukukukhumbuza ngeqiniso elijulile okungenzeka ulikhohliwe: ukuthi ithuluzi elinamandla kakhulu lokumaketha ibhizinisi lakho kahle yilona osunalo kakade. Kuyinjini yezobuchwepheshe esezingeni eliphakeme kakhulu emhlabeni - ubuchopho bakho.

Ikholi yokusebenzisa empeleni i-noggin yakho eyodwa esiyizwa ngaso sonke isikhathi. Yilokho abazali nothisha abakusho ezinganeni, lokho abaphathi abakhungathekile abakushoyo kubasebenzi nokuthi abathengi abanolaka batshela kanjani abathengisi babo. Ngakho-ke isexwayiso sakudala SOKUCABANGA singasisiza kanjani ngobuchwepheshe bokumaketha? Ukuphendula lowo mbuzo, kufanele sibuyele kokuyisisekelo.

Kuyini ukumaketha? Buyini ubuchwepheshe?

Nakuba Martech Zone igcwele imibono emnandi yokwenza ngcono ukumaketha kwakho okuku-inthanethi nemikhiqizo emangalisayo yokwandisa ukuguqulwa, akubanga khona zingxoxo eziningi kakhulu ngalokho empeleni amagama athi “marketing” kanye no “technology” Kusho. Ukubhala eyakho incazelo kuyindlela enhle yokucabanga ngokucace kakhudlwana. Nakhu engikucabangayo ngalawa magama:

  • Marketing - Ukuhlinzekelwa kwe- imininingwane efanele mayelana nemikhiqizo yakho, izinsizakalo nomkhiqizo kuzithameli ezingaba namandla amakhasimende nabameli.
  • Ubuchwepheshe - Ukusetshenziswa kwesayensi kanye logic inqubo ukuze ukushayela ukuthuthukiswa kwesistimu ekukhiqizeni.

Njenganoma iyiphi enye incazelo, kuningi kakhulu umqondo kunalawo magama. Kepha phawula ukuphrinta engikusebenzisile: Ukumaketha kumayelana ukuhlinzekwa, kanti ubuchwepheshe bumayelana isicelo. Lokho kusho ukuthi ukumaketha kuyinto okufanele uyibize, i-corral nedoli uye endaweni efanele, lapho ubuchwepheshe buningi ngokuhlanganisa ndawonye.

Ngokwencazelo yami, i- gxila ukumaketha kuhluke kakhulu kunokugxila kwezobuchwepheshe. Kufanele sisebenzise ukumaketha njengendlela yokufinyelela kubathengi nabameli abangahle babe khona. Kepha ubuchwepheshe kufanele buholele ekuthuthukisweni okulinganisekayo ngokusebenzisa uhlelo.

Uma sihlanganisa lawo magama amabili ndawonye, ​​ubuchwepheshe bokumaketha kufanele bobabili bube sezethameli futhi okuhlelekile. Ngalowo mcabango, iningi lemizamo yethu yebhizinisi igxila kakhulu. Ngokumane sazi ukuthi imisebenzi yethu ifana kangakanani nezincazelo zethu, singathola umqondo wokuthi kungani imizamo yethu yezobuchwepheshe bokumaketha ingahle iphumelele noma yehluleke.

Izinhlelo ezinhle, izilaleli ezingalungile

Ngabe uskena wonke amakhadi ebhizinisi ongena kuwo ku-imeyili yakho yokumaketha bese uqala ukuyithumela imiyalezo khona manjalo? Uma kunjalo, lokho kusho ukuthi unohlelo oluhle lokucubungula amakhadi ebhizinisi. Kepha ngibheja ukuthi amanani akho avulekile aphansi futhi unokuzikhipha ohlwini kaningi. Kungenxa yokuthi lonke ikhadi lebhizinisi elilodwa ulithola mhlawumbe akusho umele izethameli ezifanele zomkhiqizo wakho. Usebenzisa ithuluzi elihle kepha nabantu abangalungile.

Izithameli ezifanele, azikho izinhlelo

Ingabe uya kumakholi wokuthengisa amnandi nabangenele ukhetho oluqinile kodwa ukhohlwe ukulandela? Kufanele ngabe wenza ukumaketha okuhle kakhulu ukuthola labo bantu, noma ngabe kungenxa yokuxhumana, ukukhangisa noma eminye imithombo. Kepha uma ungakhuthele ukwenza ikholi elandelayo ukuvala isivumelwano, awunalo uhlelo lokuthengisa oluthembekile. Ukuhola okukhulu kunakho konke emhlabeni akusizi ngalutho uma ungakaze usayine inkontileka.

Isikhathi se-Pop Quiz

Nakhu ukwehluleka kubuchwepheshe bokumaketha engikubone evikini eledlule. Kulula ukubona ukuthi kungani benenkinga. Bona ukuthi ungathola yini ukuthi ukwehluleka kubangele inkinga. (Khetha umbhalo phakathi kwe-kanje] ukuthola impendulo.)

  • Ukhiphe iflaya ngomcimbi wakho wokukhuluma ozayo, kodwa awuzange ufake indawo [ukwehluleka kobuchwepheshe obuphansi: udinga uhlu lokuhlola lokwenza amaflaya]
  • Unginike ikhadi lebhizinisi lenkampani yakho yokukhangisa yewebhu ezweni lonke, kodwa ikheli lakho le-imeyili liku-Hotmail [ukwehluleka kokumaketha: ucabanga ukuthi izithameli zakho azazi / azikhathaleli igama lesizinda leqiniso]
  • I-voicemail yakho eyodwa ibuza imibuzo emibili: Ngike ngezwa ngenkonzo yakho? Noma, sengivele ngiyilungu elinemibuzo mayelana? [ukwehluleka kokumaketha: uhlanganise izethameli ezimbili ezihluke ngokuphelele emakethe eyodwa]
  • Emcimbini wokuxhumana nabantu, uthembisa ukungithumelela imininingwane ngokuhamba kosuku kodwa ungayibhali phansi. Angikaze ngizwe ngawe. ukwehluleka kobuchwepheshe: awunayo iphethini yamadokhumenti]

U-Albert Einstein kubikwa ukuthi wake wathi "Izinkinga ezinkulu esibhekene nazo azikwazi ukuxazululwa ngezinga elifanayo lokucabanga okwazidala." Uma ufuna ukuxazulula izinkinga zakho zobuchwepheshe bokumaketha, buyela kuzisekelo zokucabanga kahle. Hlola izincazelo zakho. Thola ukuthi wenzani okungalungile ukuze uqale ukwenza izinto kahle.

2 Amazwana

  1. 1

    Nakulokhu futhi ngisesivumelwaneni esingapheli noRobby.

    Lapho ngifunda lokhu okuthunyelwe, ngivame ukucabanga ukuthi ngingakusebenzisa kanjani ukumaketha, futhi okuphambene nalokho

  2. 2

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.