I-Marketing Genius kaJim Irsay

irsay

irsayNgeSonto, ama-Indianapolis Colts anqobe iTennessee Titans ukuba yi-AFC South Champions. Ngaphambi komdlalo, noma kunjalo, umnikazi wamaColts uJim Irsay wenza umkhankaso wokukhangisa omuhle kakhulu nge-Twitter.

Uma ngabe ubungekho emininingwaneni, ake sibuyekeze ama-tweets ka-Irsay kusuka ngoDisemba 31:

UKUZE UZUZE ISIKHULU KANYE NE $ 4K — Ngo-1: 15 ntambama ngaleli Sonto kuzoba nePrius emnyama emile endaweni engaphandle enyakatho ngaphandle kweLucas Oil Stadium…

UKUZE UZUZE ISIPHAKAMISO NE- $ 4K — Abangenayo kumele babe neminyaka engu-18 noma ngaphezulu BALANDELE i- @ jimirsay kuTwitter.com…

UKUZE UZUZE ISIPHAKAMISO NE- $ 4K — UKUFAKWA KODWA ngomuntu ngamunye, ukungena okuningi kukwenza ungafaneleki (hhayi ukudlala)!

UKUZE UNQOLE ISIKHULU KANYE NO- $ 4K — Ngo-1 emini kuleli Sonto ngizothumela umbuzo nge-tweet. Ungangena nge-tweet impendulo yakho.

UKUZE UZUZE ISIPHAKAMISO NE- $ 4K — I-Uri tweet KUFANELE iqukathe igama lakho njengoba livela kwilayisense yakho yokushayela FUTHI ufake i- @ jimirsay KANYE nama- # protocol.

Masichithe izinzuzo ezisobala zalolu hlobo lokunyusa. Noma kunini lapho ukhipha umklomelo obalulekile, ukhiqiza ama-buzz amaningi nentshisekelo kulo mkhiqizo. Uqinisa ukwethembeka. Wenza abantu abaningi bajabule, futhi kungenzeka umuntu oyedwa ajabule kakhulu. Imincintiswano ivame ukuba mihle.

Kepha iqembu lezokumaketha laseColts lenze okuthile okuhle kakhulu ngalo mkhankaso, okuthile okungabiza kakhulu futhi kudle isikhathi ukwenza ngenye indlela: Basebenzise ngobuningi uhlu olunembile lwamaColts Fans kanye nezibambo zeTwitter.

Cabanga ngakho! Ukumaketha okuhle kudinga i-database ehlanzekile, enembile, ekhonjisiwe. Ukuthuthukiswa kobuchwepheshe obusha obufana ne-Twitter kusho ukuthi kunezindlela ezintsha zokufinyelela abantu, kepha ngasikhathi sinye kusiza kakhulu ukukwazi ukuxhuma abalandeli kuma-akhawunti we-Twitter.

Bheka, njengesibonelo, kumsebenzisi we-Twitter @ SiphamandlaGo96. Ungabona ukuthi ungumlandeli omkhulu weNFL ngokufunda amaTweets akhe. Kepha ayikho indlela yokwazi ukuthi ungubani, ngoba lo msebenzisi akazange anikeze igama kuphrofayela yakhe ye-Twitter. Eqinisweni, abantu abaningi basebenzisa i-alias, igama lokuqala noma igama lesidlaliso online. Ayikho indlela elula yokubhekisa kuyo yonke idatha esemthethweni ongahle ube nayo kothile, njengomlando wokuthenga, imininingwane yolwazi yokumaketha, njll.

Kepha manje, uJim Irsay (nawo wonke umuntu) uyazi ukuthi @ DeadStroke96 kunjalo UGeorge Ketchman. Kubukeka njengamakhulu — uma kungenjalo izinkulungwane — zabantu ngokuzithandela banikeze idatha ehlanzekile nenembile yalo mncintiswano. Qonda ku-Twitter Search ukuze uzibonele. (Ungasesha “#gocolts @jimirsay footballs” ukunciphisa imiphumela.)

Enye yezindlela ezingcono kakhulu ukuba khuphula umkhiqizo ukudlulisela umsebenzi uye kwabanye abantu. AmaColts ngabe achithe amahora amaningi elandelela bonke abalandeli bakaJim Irsay, ebheka amaphrofayili abo nama-tweets abo ukuzama ukuthola amagama abo aphelele asemthethweni. Noma, bangaqhuba umncintiswano ofanayo abebengenza wona, bese bevumela abantu bazenzele umsebenzi.

Umsebenzi omuhle, uJim Irsay nethimba lokumaketha iColt!

19 Amazwana

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      Kungumqondo omuhle… kepha yini i-ROI? Lapho ngiqala ukufunda i-tweet mayelana nokuphromotha ngoMgqibelo @jimirsay wayenabalandeli ababalelwa ku-18,000+. Ngisanda kubheka futhi manje sekungama-20,000 +. Ngabe izindleko zazibiza abalandeli abasha abayizinkulungwane ezimbili?

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        Ngiyangabaza ukuthi izindleko zaziseduze ne- $ 30k. Siyazi ukuthi okungenani kwakungu- $ 4k ngokheshi. Kungenzeka ukuthi bathole imoto ngaphandle kwezindleko eziqondile ngokushintshanisa ukuhweba okuthile kokumaketha.

        Uma amaColts esebenzisa idatha, yebo, kufanelekile u- $ 4,000. Kungathatha iqembu elikhulu amasonto amaningi ukunquma bonke abalandeli baka-Irsay ngabantu bangempela, futhi lokho ngeke kuhlanganise abasebenzisi abaningi be-Twitter ongeke ubazi ubunikazi babo.

        Vele, kukhona olunye ulwazi olulodwa: Noma ngubani angaluthola lolu hlu manje, hhayi amaColts kuphela. Lokho kufanele kukutshele okunye mayelana nalo mkhankaso.

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          Kufanele futhi ubheke ezindlekweni zeqembu 'elikhulu' ngaleso sikhathi. Ithi ungakhomba umuntu o-1 njalo ngemizuzu emi-3, noma ama-20 ngehora. Kubalandeli abangu-20,000 1000, ubheka amahora angama-10 womsebenzi. Phonsa lokho endaweni efanelekile yokufaka idatha eyi- $ 10,000 / ngehora, futhi ukwenye i- $ 14,000 yezindleko. Manje ubuyele ku- $ 30,000 uma imoto imahhala, $ XNUMX + uma isesephulelo.

          (O, futhi kungcono uziqale namuhla ngaphambi kokuthi useshe.twitter.com uyisule yonke esikhathini esingangesonto hahahaha! 🙂)

          Ngicabanga ukuthi u-Irsay MKHULU ekwakheni i-buzz, ukwenza abantu bakhulume, njll. Futhi ngicabanga ukuthi sonke sizomthanda ukuthi asebenzise imininingwane efana naleyo angakwazi futhi kufanele ayenze, kodwa empeleni angicabangi ukuthi kuyenzeka.

          Yini inhloso yakhe enkulu? Yenza abantu bakhulume futhi bajabule ngamaColts (naye), bese uqhubeka nokukhombisa ukuthi unemali eningi futhi angapha izinto. Ingabe waphumelela kulokho? Yebo.

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        I-ROI ayikho nje kubalandeli be-Twitter uSteve. Ayikho indlela ongalinganisa ngayo i-ROI yento ethambile enjengale. Akukona ukuthi bangaki abalandeli u-Irsay abathola ngobuso benhlangano ethola ukwaziswa kulo lonke idolobha. I-Heck icishe ifanelwe yizo zonke izindawo zokuzithokozisa abazitholayo kuma-geek wokukhangisa njengathi. Le midlalo ithengiswe kusengaphambili kakhulu ngaphandle kokuthengisa okuthengiswayo amaColts awanandawo yokuthuthukisa i-ROI yawo ngakunye.

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        AbakwaColts bangathola imali ngamathikithi… kodwa okuncane kakhulu kutholakala ngokuxhaswa. Abaxhasi bakhokhela izinombolo ezinkulu. Ngokungafani nenkampani ejwayelekile, abalandeli bamaqembu ezemidlalo banamathela. Ngakho-ke umbuzo ongcono ungahle ube - yiliphi inani lempilo yomlandeli wamaColts…. futhi ingabe uJim Irsay wenza noma yibaphi abalandeli beColts ngokwenza lokhu? Ngicabanga ukuthi angaba nayo. Abantu bakhathele amaqembu ahlala ethatha… lesi isenzo esihle sokubuyisa okuncane.

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        Akukona okwe-ROI, abalandeli, noma izindleko. Imayelana nezimbumbulu ze-egomaniacal zezigidigidi ngemali eningi kunengqondo. Ngisho ukuthi impela… wakhokha u- $ 1M ngesigingci sikaJerry Garcia. Ngabe ucabanga ukuthi ukhathazekile nge- $ 30k?

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          Ngenkathi ngivuma ukuthi imali nomqondo akuhlangani lutho, angiqiniseki ukuthi ngiyavuma ukuthi u-Irsay uyi-egomaniacal. Ezimweni eziningi, u-Irsay wenze konke okusemandleni ukugwema ukubonwa. Ngisebenza nabanye abaxhumana naye kakhulu futhi bangitshele ukuthi ungumfana omangalisayo onenhliziyo ethambile kakhulu. Uma wenza ukusesha, uzothola ukuthi ugcina izinhlangano eziningi zosizo ziya lapha e-Indiana.

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    NginoBrad kulokhu, uhlobo. URobby wenza umbono omkhulu wokuthi amaColts azolusebenzisa ulwazi. Angingabazi nakancane kulokho ngaphambili njengoba kunenye yezinto ezimbi kakhulu (ngoba cishe ayikho) endaweni yomphakathi yeqembu elisebenzayo. Manje banikezwe abalandeli babo ukuthi benze amabhidi amaningi kubo ku-inthanethi futhi lokho kulungile kodwa manje njengoba u-Irsay ebhala imininingwane yakhe futhi enikeza amathikithi nezimoto akusho ukuthi inhlangano isiphapheme. Amapharamitha womncintiswano akhomba othile onolwazi oluthile lwe-Twitter angena endlebeni kaJim. Mhlawumbe uDoug nomngani wakhe uPat Coyle bangakhuluma namaColts njengenhlangano kangcono kunami. Elinye inani kulokhu yilabo abangaba abaxhasi besikhathi esizayo. AbakwaToyota bathole ishibhu elihle kulokhu, yize bebengaluthola usizo olwengeziwe kuJim nabathengisi babo bendawo mhlawumbe abakukhuthazi futhi bakusebenzise ngendlela abebengakwazi ngayo. Inkampani enobuhlakani obufuna ukusebenzisana namaColts izobe ikhotha izingodo zayo esivumelwaneni esinjengalesi. Izindleko kumaColts kungenzeka zazingelutho emotweni noma zehliswe kakhulu ngenxa yokubambisana kweToyotas neqembu (imoto kungenzeka yabiza iqembu elingaphansi kwama- $ 20k uma belikhokhela) AmaColts njengeqembu ngabe azuze ukudonsa okuningi ukube umklomelo ubungaphezulu yakhelwe kubo & umkhiqizo wabo kepha ukwaziswa akulimazi. Kuyinto enhle ukubona ama-tweets ka-Irsay engahlungwa kepha ngokubuka kokukhangisa ngisabona ithuba eliningi negumbi lokwenza ngcono.

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    Ngokusho kwemithetho yokunikezwa kwezimoto / imali kaJim Irsay, i-tweet ibidinga ukufaka igama lakho njengoba livela kwilayisense yakho yokushayela. Yize lokhu kungaba ngezinjongo zokumba idatha, ngicabanga ukuthi bekuwukuvikela ukukopela. Wayenomkhawulo we-tweet-umuntu ngamunye; awukwazanga ukuthola ama-tweets amaningi. Umthetho "wegama eligcwele" awukhuthazi ukuqagela okuningi okuvela kothile onama-akhawunti amaningi we-Twitter.

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