Izingxenyekazi zeCRM kanye nezeDathaAmavidiyo Wokumaketha NokuthengisaAmathuluzi Okukhangisa

Yini iMashup?

Igama yonakalisa yaqala ukuduma ekuqaleni kwawo-2000. Nakuba kuyinselele ukuyichaza kumuntu oyedwa, ithole ukuvelela kumongo wezinhlelo zokusebenza zewebhu ezihlanganisa idatha evela emithonjeni eminingi ukuze kwakhiwe amasevisi amasha, ahlanganisiwe. Akuwona umqondo wakamuva, kodwa ukwanda kwe Ama-API kanye nezinsizakalo zewebhu zenze ama-mashups avame kakhulu namuhla.

Ngibe nenjabulo yokuhambela iMashupCamp yokuqala eMountain View ngaze ngaklama nelogo yalo mcimbi. Bekuyizinsuku ezithokozisayo… namakhulu onjiniyela akhombisa ngemikhiqizo emisha abayidalile ngokuhlanganiswa nezinye izinkundla.

IMashup Camp

I-Mashup endabeni yokuthengisa nokumaketha ibhekisela ekuhlanganiseni imithombo yedatha ehlukahlukene noma izinhlelo zokusebenza ukuze udale okukhiphayo okuhlangene nokubalulekile, ngokuvamile okobuhlakani bebhizinisi, ukuhlaziya, noma ezinye izinjongo zokuthengisa nokumaketha.

RESI-Tful APIs, okuyi-Representational State Transfer Application Programming Interfaces, idlale indima ebalulekile ekusheshiseni imboni ye-mashup. Bahlinzeka ngendlela emisiwe yokuthi amasistimu e-software ahlukene axhumane nge-inthanethi. Lokhu lula kokuxhumana kuye kwavumela amabhizinisi ukuthi ahlanganise idatha kanye nokusebenza okuvela emithonjeni ehlukahlukene ngaphandle komthungo, okuholela ekuthengisweni okuphumelelayo namasu okumaketha.

Amanye ama-mashup okuqala esizindeni sokuthengisa nesokumaketha ahilela ukuhlanganisa idatha evela ezinhlelweni zamamephu, izinkundla zokuxhumana, namathuluzi okuthengisa nge-imeyili ukuze kwakheke izinkundla ezintsha ngokuzenzakalela nokuhlanganiswa kwezinsizakalo eziningi.

Ama-mashups ajwayelekile manje ngenxa yezizathu eziningana:

  • Ukwamukelwa okusabalele kwama-API kanye nokutholakala kwama-API avela kumasevisi ahlukahlukene.
  • Isidingo sokuthi amabhizinisi athole umkhawulo wokuncintisana ngokukhipha imininingwane emithonjeni yedatha eyahlukahlukene.
  • Isidingo sokuhlanganiswa kwedatha yesikhathi sangempela ukusekela ukuthathwa kwezinqumo osekushesha ekuthengisweni nasekukhangiseni.

Nazi ezinye izibonelo zama-mashup zakuqala eziguquke zaba yizinkundla ezivamile noma izici, noma zahlanganiswa noma zatholwa emikhiqizweni ewumongo:

  • I-google maps: I-Google Maps iqale njengenhlanganisela ezimele ehlanganisa idatha yokwenza imephu nolwazi lwebhizinisi lendawo. Ihlanganise idatha evela emithonjeni eyahlukene, okuhlanganisa idatha yokwenza imephu, izinkomba zebhizinisi, nokuningi. Manje isiyinkundla esetshenziswa kabanzi yokwenza imephu, futhi ama-API ayo ahlanganiswe namawebhusayithi nezinhlelo zokusebenza ezingenakubalwa.
  • I-Salesforce: I-Salesforce iqale njengenkundla ye-CRM kodwa yahlanganisa izici nezinsizakalo ezihlukahlukene ngokutholwa nokubambisana. Manje isinikeza anhlobonhlobo amathuluzi okuthengisa nawokumaketha, afana ne-Pardot yokuzenzakalela kokumaketha, i-Tableau yokuhlaziya idatha, kanye ne-MuleSoft yokuhlanganiswa kwe-API.
  • Twitter: I-Twitter iqale yahlanganiswa namasevisi ahlukahlukene kanye nama-API ukuze kuboniswe ama-tweets kumawebhusayithi nezinhlelo zokusebenza. Ngokuhamba kwesikhathi, iye yandisa ukunikezwa kwayo, okuhlanganisa amathuluzi okukhangisa nawokuhlaziya, okuyenza ibe inkundla yezokuxhumana ebanzi yokumaketha nokuzibandakanya.
  • I-HubSpot: I-HubSpot iqale njengenkundla yokumaketha yangaphakathi kodwa iye yanda ukuze ihlanganise ukuthengisa, isevisi yamakhasimende, kanye ne-CRM. Ihlinzeka ngamathuluzi ahlanganisiwe ukuze amabhizinisi aphathe ukuthengisa kwawo nemizamo yokumaketha ngempumelelo.
  • Facebook: I-Facebook ithole i-Instagram ne-WhatsApp, ihlanganisa lezi zinkundla ohlelweni lwayo lwendalo. Lokhu kutholwa kuvumele i-Facebook ukuthi yandise ukunikezwa kwayo futhi ibandakanye izethameli ezibanzi, iyenze ibe inkundla yezokuxhumana ebanzi kanye nenkundla yemiyalezo yokumaketha.
  • I-Adobe Marketing Cloud: I-Adobe's Marketing Cloud yavela ngokutholwa kwezinkampani ezihlukahlukene, ezihlanganisa i-Omniture ne-TubeMogul. Lokhu kutholwa kuvumele i-Adobe ukuthi inikeze uhlu olubanzi lwamathuluzi okuthengisa nokuhlaziya, ukuhlanganisa idatha namandla okumaketha.

Lezi zibonelo zigqamisa ukuthi ama-mashup angaphambili, ahlanganisa idatha nokusebenza okuvela emithonjeni ehlukahlukene, aguquke kanjani abe yizinkundla ezivamile noma ahlanganiswe nemikhiqizo eyinhloko. Lokhu kuphendukela kwemvelo kuvame ukwenzeka ngokutholwa, ubambiswano, nokunwetshwa kwezici ukuze kuhlangatshezwane nezidingo ezikhulayo zamabhizinisi ekuthengisweni nasekukhangiseni.

Ama-mashup awakhawulelwe kubuchwepheshe, futhi. Ama-Music Mashup adume ngendlela emangalisayo, nansi enye yezintandokazi zami:

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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