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Icebo Lokukhetha: Ukukhulisa Amandla vs. Ukubhekana Nobuthakathaka

Ebhizinisini, njengakwezemidlalo, ukuthi ukugxila ekuthuthukiseni amandla noma ukunciphisa ubuthakathaka kuyindikimba ephindaphindayo. Le mpikiswano idlula izimboni nemisebenzi, ithinta umnyombo wamasu okuzithuthukisa. Isibonelo esibalulekile salesi simiso esisebenzayo umdlali wegalofu odumile, Tiger Woods. Umsebenzi kaWoods unikeza ukuqonda okubalulekile kokuthi ukugxila emandleni kuyilapho ukulungisa amasu ubuthakathaka kungaholela empumelelweni engenakuqhathaniswa.

Amandla Akhulisayo: I-Tiger Woods Paradigm

U-Tiger Woods, ngokungangabazeki ongomunye wabadlali begalofu abakhulu kakhulu emlandweni, ubonisa amandla okuthuthukisa amandla omuntu ukuze azuze ukubusa. Ibanga elikhethekile likaWoods lokushayela, ukunemba emdlalweni wensimbi, namakhono okubeka angenakuqhathaniswa amenza ahluke kontanga yakhe. Lawa mandla awazange avele ngengozi; zabangelwa ukugxila nokuzijwayeza okungapheli. U-Woods nethimba lakhe labaqeqeshi bahlonze lezi zindawo njengezibalulekile empumelelweni yegalofu futhi banikela amahora amaningi ukuze bazicwenge. Le ndlela yavumela u-Woods ukuba asebenzise amathalenta akhe emvelo futhi akhe umdlalo cishe ongenakwenzeka ukuwushaya phezulu.

Isifundo sabantu ngabanye nezingcweti sicacile: ukuhlonza nokusebenzisa amandla akho ahlukile kungakha umkhawulo wokuncintisana onzima kwabanye ukuthi bawuphindaphinde. Ekuthengisweni nasekukhangiseni, lokhu kungase kuhumushele ekugxileni kumakhono okuxhumana akhethekile, ubuhlakani ekuthuthukisweni komkhankaso, noma ukuba nekhono kwamathuluzi okuthengisa edijithali.

Naphezu kokubusa kwakhe, u-Woods uhlangabezane nezinselele, ikakhulukazi ngokulimala kanye nezinguquko kumishini yakhe yokushwibeka. Lezi zindaba zaqokomisa izici zobuthakathaka ezazidinga ukunakwa. Ukuzibophezela kukaWoods ekunqobeni lezi zinselele ngokuhlinzwa nokulungiswa kwama-swing kubonisa ukubaluleka kokungaziba ubuthakathaka obuthiya ukusebenza.

Ukusebenzisa Amandla Eqembu Ukuze Kulungiswe Ubuthakathaka Bomuntu Ngamunye

Ibhizinisi lihlukile. Indawo yethu yokusebenzisana ayifani nemidlalo ngayinye; abaholi babhekene nenselelo eyingqayizivele yokuphatha hhayi nje amakhono abo kodwa nokuhlela amandla nobuthakathaka obuhlukahlukene beqembu labo. Nakuba igxile kwezemidlalo emhlabeni, indaba ka-Tiger Woods igqamisa ngokungaqondile isifundo esibalulekile kubaholi bebhizinisi: amandla okugxila emandleni omuntu futhi ngobuchule abele izindawo zobuthakathaka kwabanye.

Nakuba indlela kaTiger Woods yokunqoba ubuthakathaka bomuntu siqu ihilela isinyathelo esiqondile nokuzivumelanisa nezimo, abaholi banenzuzo yokuthunywa endaweni yebhizinisi. Abaholi abaphumelelayo bayaqaphela ukuthi abakwazi—futhi akufanele—babe amakhosi azo zonke izici zebhizinisi labo. Esikhundleni salokho, bakhomba ubuthakathaka babo futhi banikeze lezi zindawo kwabanye abasebenzi, abaxhumanisi, noma ama-ejensi anamandla adingekayo. Lokhu kuvumela abaholi ukuthi bagxile ezindaweni zabo zobungcweti futhi bakhe iqembu eliqinile, elizungezwe kahle.

Ekuthengiseni nasekukhangiseni, isibonelo, umholi angase aphumelele ekuthuthukisweni kwamasu kodwa angabi nolwazi oluningiliziwe lwezobuchwepheshe ekumaketheni kwedijithali. Ngokuthumela izibopho zokumaketha kwedijithali kulungu leqembu noma i-ejensi esebenza ngokukhethekile kule ndawo, umholi uqinisekisa ukuthi imizamo yenkampani yokumaketha iyasha futhi inengqondo ngokobuchwepheshe.

Izinzuzo Zokuthunywa Kwamasu

Ukuthunyelwa kwamaqhinga kunikeza izinzuzo ezimbalwa:

  1. Ukuthunyelwa kwamaqhinga kuthuthukisa ukusebenza kahle kweqembu ngokuqinisekisa ukuthi imisebenzi isingathwa yilabo abanamakhono angcono kakhulu omsebenzi.
  2. Ukuthunyelwa kwamaqhinga kugqugquzela isiko lokwethembana kanye nokunika amandla, njengoba abasebenzi bezizwa bebalulekile ngobungcweti neminikelo yabo.
  3. Ithimba lamaqhinga livumela abaholi ukuthi bagxile emisebenzini enomthelela omkhulu, njengokuhlela amasu, ukuthuthukiswa kwebhizinisi, nokwakha ubudlelwano, okungaba nomthelela omkhulu empumelelweni yenkampani.

Ngaphezu kwalokho, ukwaba ubuthakathaka kungaholela ezisombululweni ezintsha kanye nemibono emisha. Abeluleki bangaphandle noma ama-ejensi aletha ulwazi oluyisipesheli nolwazi olungathula imibono nezindlela ezintsha, ezingase ziholele ekuphumeleleni ekusebenzeni kahle nasekuphumeleleni.

Ukuqalisa ukuthunywa kwamasu kudinga ukuzazi kubaholi, ukuqonda amandla eqembu labo kanye nobuthakathaka babo, kanye nokuxhumana okucacile. Abaholi kufanele baqale bahlole amakhono abo ngobuqotho futhi bahlonze izindawo lapho abanye abanganikela khona ngempumelelo. Okulandelayo, badinga ukukhomba amakhono namandla ethimba labo, abeluleki, nama-ejensi ozakwethu kulezi zindawo ezikhonjiwe. Okokugcina, ukusungula izinjongo ezicacile, okulindelekile, kanye nezindlela zokunikeza impendulo kuqinisekisa ukuthi imisebenzi ethunyiwe yenziwa ngempumelelo futhi ifaka isandla emigomeni yenkampani.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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