I-TikTok Yezebhizinisi: Finyelela Abathengi Abafanelekile Kule Nethiwekhi Yevidiyo Enefomu Elifushane
TikTok iyindawo ehamba phambili yevidiyo ephathekayo enefomu elifushane, enikezela ngokuqukethwe okuthokozisayo, okuzenzekelayo nokwangempela. Akungabazeki kangako ngokukhula kwayo:
Izibalo zeTikTok
- I-TikTok inabasebenzisi abasebenza njalo ngenyanga abayizigidi ezingama-689 emhlabeni wonke.
- Uhlelo lokusebenza lwe-TikTok lulandwe izikhathi ezingaphezu kwezigidigidi ezi-2 ku-App Store naku-Google Play.
- I-TikTok ibalwa njengohlelo olulandwe kakhulu kunazo zonke ku-Apple App ye-Apple ye-Q1 2019, enokulandwa okungaphezu kwezigidi ezingama-33.
- Amaphesenti ama-62 wabasebenzisi beTikTok e-US aphakathi kweminyaka eyi-10 nengama-29 ubudala.
- I-TikTok ilandwe izikhathi eziyizigidi ezingama-611 eNdiya, okungamaphesenti angama-30 wokulanda okuphelele kohlelo lokusebenza.
- Uma kukhulunywa ngesikhathi sansuku zonke esisetshenziswe ku-TikTok, abasebenzisi basebenzisa isilinganiso semizuzu engama-52 ngosuku kuhlelo lokusebenza.
- I-TikTok iyatholakala emazweni we-155, nangezilimi ezingama-75.
- Amaphesenti angama-90 wabo bonke abasebenzisi beTikTok afinyelela kuhlelo lokusebenza nsuku zonke.
- Ezinyangeni ezingaphansi kwezingu-18, inani labasebenzisi be-TikTok abadala base-US lakhula izikhathi ezingama-5.5.
- Kube nenani elijwayelekile lamavidiyo angaphezu kwesigidi esingu-1 abukwa nsuku zonke ngonyaka.
Umthombo: Oberlo - Izibalo eziyi-10 ze-TikTok Odinga Ukuzazi ngo-2021
Njengolunye lwezinhlelo zokusebenza ezithandwa kakhulu emhlabeni, iTikTok inikeza izinkampani ithuba lokufinyelela emphakathini omkhulu wabasebenzisi ababeka kuqala ezokuzijabulisa nobuqiniso.
I-TikTok Yezamabhizinisi ingelinye lamanethiwekhi ahlangabezane nokukhula okuphawulekayo ku-iOS (+ 52% share share). Inethiwekhi yokuxhumana nomphakathi inyukele endaweni eyi-1 ku-iOS yaya endaweni engu- # 7 nendawo engu-1 ekufikeni kwe-Android ku- # 8. Ezingeni lesigaba esiphambanweni, lifinyelele ezingeni eliphezulu lamandla ama-5 kwezokuzijabulisa, ezenhlalo, indlela yokuphila, ezempilo nokuqina, ezezimali, ukuthwebula izithombe, neqembu elisetshenziswayo.
I-AppsFlyer Performance Index
TikTok Izikhangiso Manager
Ngemenenja yezikhangiso zeTikTok, izinkampani nabakhangisi banokufinyelela ekubhideni nasekubekeni izikhangiso zangaphakathi nohlelo (I-IAA) noma qala ukufakwa kohlelo lokusebenza lweselula kuzethameli zomhlaba wonke zeTikTok nomndeni wazo wezinhlelo zokusebenza. Kusuka ekukhombeni, ukwenziwa kwezikhangiso, imibiko yokuqonda, namathuluzi okuphatha izikhangiso - TikTok Izikhangiso Manager ikunikeza ipulatifomu enamandla, nokho okulula ukuyisebenzisa ezokusiza ukuthi ufinyelele izethameli ezithanda imikhiqizo noma izinsizakalo zakho.
Ukubekwa Kwezikhangiso ze-TikTok namafomethi
Izikhangiso zakho zingavela kwenye yezindawo ezilandelayo ngokususelwa kuhlelo lokusebenza:
- Ukubekwa kweTikTok: Izikhangiso zizovela njengezikhangiso ze-in-feed
- Ukubekwa kwezinhlelo zokusebenza ezintshaIzikhangiso zizovela kulezi zindawo ezilandelayo:
- I-BuzzVideo: kokuphakelayo, ikhasi lemininingwane, ividiyo ngemuva
- I-TopBuzz: kokuphakelayo, ikhasi lemininingwane, ividiyo ngemuva
- IzindabaRepublic: kokuphakelayo
- Babe: kokuphakelayo, ikhasi lemininingwane
- Ukubekwa ngopende: Izikhangiso zizovela ku- njengezikhangiso ezidlalwayo, Izikhangiso zamavidiyo eziPhakathi, noma izikhangiso zamavidiyo ezivuzwe.
Imenenja yezikhangiso zeTikTok isekela zombili isithombe isikhangiso kanye isikhangiso sevidiyo amafomethi:
- Izikhangiso Zezithombe - kungenziwa kube okwasendaweni futhi zombili i-PNG noma i-JPG zamukelwa ngesisombululo esiphakanyisiwe okungenani esingu-1200px ubude ngo-628px ububanzi (izikhangiso eziqondile zingabanjwa nazo).
- Izikhangiso zevidiyo - kuya ngokuthi ungathanda ukuwabeka kuphi, ama-aspect ratios ka-9: 16, 1: 1, noma u-16: 9 angasetshenziswa ngamavidiyo amasekhondi amahlanu kuya kumasekhondi angama-5 ubude ku-.mp60, .mov, .mpeg, .4gp , noma ifomethi ye .avi.
Ukunikezwa kwe-TikTok Isifanekiso Sevidiyo, ithuluzi elenza ukudala izikhangiso zamavidiyo kusheshe futhi kube lula. Ungavele wenze isikhangiso sevidiyo ngokukhetha isifanekiso bese ulayisha izithombe zakho, umbhalo, namalogo.
TikTok: Ukulandelela Imicimbi Yewebhusayithi
Ukuguqula abasebenzisi be-TikTok kubasebenzisi bewebhusayithi abangavakashela noma bathenge imikhiqizo noma izinsiza kusayithi lakho kulula ngephikseli yokulandelela ye-TikTok.
TikTok: Ukulandelela Imicimbi Yangaphakathi nohlelo
Lapho umsebenzisi echofoza / ebuka isikhangiso futhi ethatha ezinye izinyathelo njengokulanda, ukwenza kusebenze, noma ukuthenga ngaphakathi nohlelo ngaphakathi kwewindi lokuguqula, ama-Mobile Measurement Partners (MMP) aqopha futhi athumele le datha ku-TikTok njengokuguqulwa. Imininingwane yokuguqulwa, kusetshenziswa isichasiso sokuchofoza okokugcina, bese ikhonjiswa kuMphathi Wezikhangiso zeTikTok futhi iyisisekelo sokusebenziseka kwesikhathi esizayo kulo mkhankaso.
I-TikTok Yokusetshenziswa Kwebhizinisi Ikesi: Slate & Tell
Njengesitolo sobucwebe esizimele, uSlate & Tell bebefuna ukwakha ukuqwashisa nokucatshangelwa ngezikhathi zokuthengisa eziphakeme kakhulu. Ngokusebenzisa i-TikTok Ithuluzi elisebenziseka kalula le-Smart Video Creative nokwenza imikhankaso ibe nemicimbi, bakhe ubuciko obumnandi nobudingidayo obufinyelele kubasebenzisi be-4M TikTok futhi kwaholela kuseshini eyodwa eyi-1,000 XNUMX Engeza ekalishini ukuguqulwa, kubasize bafeze inhloso yabo yokubuyisa okungu-2X ezinyangeni eziyisithupha nje kuphela.