Ubuchwepheshe BokukhangisaUkumakethwa Kwamaselula NethebulethiI-Social Media & Influencer Marketing

I-TikTok Yezebhizinisi: Finyelela Abathengi Abafanelekile Kule Nethiwekhi Yevidiyo Enefomu Elifushane

TikTok iyindawo ehamba phambili yevidiyo ephathekayo enefomu elifushane, enikezela ngokuqukethwe okuthokozisayo, okuzenzekelayo nokwangempela. Akungabazeki kangako ngokukhula kwayo:

Izibalo zeTikTok

  1. I-TikTok inabasebenzisi abasebenza njalo ngenyanga abayizigidi ezingama-689 emhlabeni wonke.  
  2. Uhlelo lokusebenza lwe-TikTok lulandwe izikhathi ezingaphezu kwezigidigidi ezi-2 ku-App Store naku-Google Play. 
  3. I-TikTok ibalwa njengohlelo olulandwe kakhulu kunazo zonke ku-Apple App ye-Apple ye-Q1 2019, enokulandwa okungaphezu kwezigidi ezingama-33.  
  4. Amaphesenti ama-62 wabasebenzisi beTikTok e-US aphakathi kweminyaka eyi-10 nengama-29 ubudala.
  5. I-TikTok ilandwe izikhathi eziyizigidi ezingama-611 eNdiya, okungamaphesenti angama-30 wokulanda okuphelele kohlelo lokusebenza. 
  6. Uma kukhulunywa ngesikhathi sansuku zonke esisetshenziswe ku-TikTok, abasebenzisi basebenzisa isilinganiso semizuzu engama-52 ngosuku kuhlelo lokusebenza. 
  7. I-TikTok iyatholakala emazweni we-155, nangezilimi ezingama-75.  
  8. Amaphesenti angama-90 wabo bonke abasebenzisi beTikTok afinyelela kuhlelo lokusebenza nsuku zonke. 
  9. Ezinyangeni ezingaphansi kwezingu-18, inani labasebenzisi be-TikTok abadala base-US lakhula izikhathi ezingama-5.5. 
  10. Kube nenani elijwayelekile lamavidiyo angaphezu kwesigidi esingu-1 abukwa nsuku zonke ngonyaka. 

Umthombo: Oberlo - Izibalo eziyi-10 ze-TikTok Odinga Ukuzazi ngo-2021

Njengolunye lwezinhlelo zokusebenza ezithandwa kakhulu emhlabeni, iTikTok inikeza izinkampani ithuba lokufinyelela emphakathini omkhulu wabasebenzisi ababeka kuqala ezokuzijabulisa nobuqiniso.

I-TikTok Yezamabhizinisi ingelinye lamanethiwekhi ahlangabezane nokukhula okuphawulekayo ku-iOS (+ 52% share share). Inethiwekhi yokuxhumana nomphakathi inyukele endaweni eyi-1 ku-iOS yaya endaweni engu- # 7 nendawo engu-1 ekufikeni kwe-Android ku- # 8. Ezingeni lesigaba esiphambanweni, lifinyelele ezingeni eliphezulu lamandla ama-5 kwezokuzijabulisa, ezenhlalo, indlela yokuphila, ezempilo nokuqina, ezezimali, ukuthwebula izithombe, neqembu elisetshenziswayo.

I-AppsFlyer Performance Index

TikTok Izikhangiso Manager

Ngemenenja yezikhangiso zeTikTok, izinkampani nabakhangisi banokufinyelela ekubhideni nasekubekeni izikhangiso zangaphakathi nohlelo (I-IAA) noma qala ukufakwa kohlelo lokusebenza lweselula kuzethameli zomhlaba wonke zeTikTok nomndeni wazo wezinhlelo zokusebenza. Kusuka ekukhombeni, ukwenziwa kwezikhangiso, imibiko yokuqonda, namathuluzi okuphatha izikhangiso - TikTok Izikhangiso Manager ikunikeza ipulatifomu enamandla, nokho okulula ukuyisebenzisa ezokusiza ukuthi ufinyelele izethameli ezithanda imikhiqizo noma izinsizakalo zakho.

TikTok Izikhangiso Manager

Ukubekwa Kwezikhangiso ze-TikTok namafomethi

Izikhangiso zakho zingavela kwenye yezindawo ezilandelayo ngokususelwa kuhlelo lokusebenza:

  • Ukubekwa kweTikTok: Izikhangiso zizovela njengezikhangiso ze-in-feed
  • Ukubekwa kwezinhlelo zokusebenza ezintshaIzikhangiso zizovela kulezi zindawo ezilandelayo:
    • I-BuzzVideo: kokuphakelayo, ikhasi lemininingwane, ividiyo ngemuva
    • I-TopBuzz: kokuphakelayo, ikhasi lemininingwane, ividiyo ngemuva
    • IzindabaRepublic: kokuphakelayo
    • Babe: kokuphakelayo, ikhasi lemininingwane
  • Ukubekwa ngopende: Izikhangiso zizovela ku- njengezikhangiso ezidlalwayo, Izikhangiso zamavidiyo eziPhakathi, noma izikhangiso zamavidiyo ezivuzwe.

Imenenja yezikhangiso zeTikTok isekela zombili isithombe isikhangiso kanye isikhangiso sevidiyo amafomethi:

  • Izikhangiso Zezithombe - kungenziwa kube okwasendaweni futhi zombili i-PNG noma i-JPG zamukelwa ngesisombululo esiphakanyisiwe okungenani esingu-1200px ubude ngo-628px ububanzi (izikhangiso eziqondile zingabanjwa nazo).
  • Izikhangiso zevidiyo - kuya ngokuthi ungathanda ukuwabeka kuphi, ama-aspect ratios ka-9: 16, 1: 1, noma u-16: 9 angasetshenziswa ngamavidiyo amasekhondi amahlanu kuya kumasekhondi angama-5 ubude ku-.mp60, .mov, .mpeg, .4gp , noma ifomethi ye .avi.

Ukunikezwa kwe-TikTok Isifanekiso Sevidiyo, ithuluzi elenza ukudala izikhangiso zamavidiyo kusheshe futhi kube lula. Ungavele wenze isikhangiso sevidiyo ngokukhetha isifanekiso bese ulayisha izithombe zakho, umbhalo, namalogo.

TikTok: Ukulandelela Imicimbi Yewebhusayithi

Ukuguqula abasebenzisi be-TikTok kubasebenzisi bewebhusayithi abangavakashela noma bathenge imikhiqizo noma izinsiza kusayithi lakho kulula ngephikseli yokulandelela ye-TikTok.

TikTok: Ukulandelela Imicimbi Yangaphakathi nohlelo

Lapho umsebenzisi echofoza / ebuka isikhangiso futhi ethatha ezinye izinyathelo njengokulanda, ukwenza kusebenze, noma ukuthenga ngaphakathi nohlelo ngaphakathi kwewindi lokuguqula, ama-Mobile Measurement Partners (MMP) aqopha futhi athumele le datha ku-TikTok njengokuguqulwa. Imininingwane yokuguqulwa, kusetshenziswa isichasiso sokuchofoza okokugcina, bese ikhonjiswa kuMphathi Wezikhangiso zeTikTok futhi iyisisekelo sokusebenziseka kwesikhathi esizayo kulo mkhankaso.

I-TikTok Yokusetshenziswa Kwebhizinisi Ikesi: Slate & Tell

Isibonelo Sesikhangiso seTikTok

Njengesitolo sobucwebe esizimele, uSlate & Tell bebefuna ukwakha ukuqwashisa nokucatshangelwa ngezikhathi zokuthengisa eziphakeme kakhulu. Ngokusebenzisa i-TikTok Ithuluzi elisebenziseka kalula le-Smart Video Creative nokwenza imikhankaso ibe nemicimbi, bakhe ubuciko obumnandi nobudingidayo obufinyelele kubasebenzisi be-4M TikTok futhi kwaholela kuseshini eyodwa eyi-1,000 XNUMX Engeza ekalishini ukuguqulwa, kubasize bafeze inhloso yabo yokubuyisa okungu-2X ezinyangeni eziyisithupha nje kuphela.

Qala ku-TikTok Namuhla!

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.