Izifundo Eziyizibonelo Zokumaketha: Singathembeka Yini?

Case Case Amanga

Ukusebenza embonini ye-SaaS isikhathi eside, ngiyaqhubeka nokububula njengoba ngilanda futhi ngifunda ama-case studies. Ungangizwa kabi, empeleni ngisebenze ezinkampanini eziningana lapho sathola khona iklayenti lenza izinto ezimangalisayo ngeplatifomu yethu noma esethole imiphumela emihle kakhulu…

Ukumaketha akukona konke mayelana nokutholwa, noma kunjalo. Ukumaketha kumayelana nokuhlonza amathemba amahle, ukubanikeza ucwaningo abaludingayo ukuze bathenge, bese kugcinwa amakhasimende amahle akhulisa inzuzo yakho ekutshalweni kwezimakethe.

Ukusetha okulindelwe ubuhlanya kusuka kuklayenti le-fluke akuyona ukumaketha okuhle, kufana nokuthi ukukhangisa okungamanga - ngaphandle kokuthi ibhalwe ngokwakhayo nangokwethembeka.

Amathiphu Wokubhala Isifundo Samacala Esihle

Angisho ukuthi ngigweme izifundo ezenziwa ngamakhasimende athole imiphumela emihle. Ngicabanga ukuthi kuyisu elihle impela lokuhlanganyela izindaba zamakhasimende akho azuzile noma ahlinzekwe kahle yimikhiqizo noma izinsizakalo zakho. Kepha ngokubhala ucwaningo lwamacala, udinga ukuqaphela ekubekeni okulindelwe nekhasimende lakho elilandelayo… noma ikhasimende elisebenzisa ucwaningo lwamacala ukuguqula isinqumo sokuthenga sethimba langaphakathi laso. Nawa amanye amathiphu:

  • Background - nikeza ngesizinda esithile kukhasimende nokuthi yini abebezama ukuyifinyelela.
  • Umnyango Wabasebenzi - khuluma nezinsizakusebenza zethalente zangaphakathi nangaphandle ezisetshenziswe yikhasimende ezisize ukufeza imiphumela emangalisayo.
  • Izinsizakusebenza zebhajethi - khuluma nesabelomali sangaphakathi esisetshenzisiwe kulesinyathelo.
  • uhlelo lwezikhathi - isikhathi sonyaka nezikhathi ezivame ukudlala indima ekutheni isinyathelo sokuqala singathola kanjani imiphumela. Qiniseka ukuthi wabelana ngawo ocwaningweni lwakho lwamacala.
  • Isilinganiso - setha okulindelwe emiphumeleni emaphakathi amakhasimende azoyizuza ngaphandle kwethalente, isabelomali, nomugqa wesikhathi leli khasimende elisebenzisile.
  • Izinhlamvu Nezingcingo - qiniseka ukukhomba konke izakhi eziholele emiphumeleni ephezulu.

Ukusho ukuthi ikhasimende lithole imbuyiselo engama-638% kutshalomali kuyisibonelo esihle sokuhlanganyela… kepha ukubeka okulindelwe ekutheni bakuthole kanjani ukwedlula imikhiqizo nezinsizakalo zakho kubaluleke kakhulu!

Setting okulindelwe isu elibucayi lokuthi abathengisi bakhule ukugcinwa futhi inani lempilo kuwo wonke amaklayenti. Uma ubeka okulindelwe okungenangqondo ikhasimende elijwayelekile elingakwazi ukukufeza, uzoba namakhasimende athukuthele. Futhi kufanele, ngombono wami.

Izinganekwane, imiqondo eyiphutha, kanye namaRantshi

Ngiyethemba uyayijabulela i- Izinganekwane, imiqondo eyiphutha, kanye namaRantshi uchungechunge ebesisebenza kulo! Banaka kakhulu eziteshini zethu zenhlalo futhi ngiyawuthanda umzamo ozakwethu abakhiqizi be-Ablog Cinema abawenzayo ochungechungeni.

Nakhu ukuloba:

AJ Ablog: [00:00] Doug, kuhlole. Ngakho-ke ngabona lolu cwaningo, futhi ngathenga lawa ma-beans emilingo.

Douglas Karr: [00:06] Ubhontshisi womlingo?

AJ Ablog: [00:06] Lezi ubhontshisi wekhofi lomlingo, yebo. Kufanele belaphe umdlavuza.

Douglas Karr: [00:10] Unamabhontshisi ekhofi alapha umdlavuza?

AJ Ablog: [00:12] Nginobhontshisi bekhofi, yebo. Niyabo? Vele uyifunde, vele uyifunde.

Douglas Karr: [00:16] Intuthu engcwele. Welapha umdlavuza. Impandla yephethini yowesilisa. Ukungasebenzi kahle kwe-Erectile. Ukuqunjelwa. Uvalo.

AJ Ablog: [00:23] Iphinde ixazulule i-Count [Choculitis [00:00:24].

Douglas Karr: [00:25] I-Arachnophobia?

AJ Ablog: [00:27] Cha, leyo yi-movie. Ixhaswe yi-movie.

Douglas Karr: [00:30] Isivinini se-inthanethi esihamba kancane? Kazi ngubani owabhala lelo cala.

AJ Ablog: [00:34] Angazi, ngivele ngakubona, ngakufunda, futhi kusobala ukuthi kuliqiniso.

Douglas Karr: [00:37] Kusebenza kanjani?

AJ Ablog: [00:39] Angikazami okwamanje.

Douglas Karr: [00:41] Ake sihambe siyokwenza ikhofi.

AJ Ablog: [00:43] Kulungile, asenzeni.

AJ Ablog: [00:51] Uyemukelwa ezinganekwaneni-

Douglas Karr: [00:52] Imibono eyiphutha-

AJ Ablog: [00:53] NeRants, umbukiso lapho mina noDoug sithanda khona ukukhuluma ngezinto ezikwi-inthanethi ezisiphazamisa ngempela.

Douglas Karr: [00:59] Yebo, nombukiso wanamuhla umayelana nezithembiso, izethembiso ezenziwa izinkampani ngezifundo zamacala.

AJ Ablog: [01:05] Njengezethembiso ezenziwe ngubaba wakho futhi ongazifezi.

Douglas Karr: [01:10] Lokho kungubumnyama. Kepha ubona lokhu nsuku zonke, ikakhulukazi ngiku-software kakhulu, ngakho-ke ngisiza izinkampani zesoftware. Futhi bathatha iklayenti elilodwa, bathole umphumela owodwa oyingqayizivele, omangalisayo besebenzisa isoftware yabo, futhi bathi, "O Nkulunkulu wami, kufanele sikubhale lokho ocwaningweni." Ngakho-ke uthola lolu cwaningo lwamacala, futhi yindlela le software ekhuphule ngayo ukubuya kwabo ekutshalweni ngo-638% noma yini. Futhi into ukuthi, kungenzeka babe nezinkulungwane zamakhasimende, futhi ikhasimende elilodwa lawuthola lowo mphumela. Ngeke sikuvumele lokho kwenye indawo. Besingeke siyivumele inkampani eyenza imithi ukuthi kunesiguli somdlavuza esithathe i-aspirin kanye lapho umdlavuza waso ususukile, bese sithi, “Hheyi, le-aspirin iyawelapha umdlavuza.” Ngeke sikuvumele lokho, kepha ngasizathu simbe ngezifundo eziyizehlo, siyakuvumela ngaso sonke isikhathi. Futhi inkinga ukuthi kukhona amabhizinisi nabathengi abaphuma lapho bafunde i-case study, futhi ba-

AJ Ablog: [02:15] Abazi ngempela.

Douglas Karr: [02:16] Yebo, bazizwa sengathi kuyiqiniso, njengenkampani ngeke ivunyelwe ukuqamba amanga.

Somlomo: [02:21] Akusilo iqiniso uma ulikholwa.

Douglas Karr: [02:24] Futhi inkampani ayiqambi amanga.

AJ Ablog: [02:27] Kepha abakutsheli lonke iqiniso.

Douglas Karr: [02:29] Ngakwesokudla. Banomusa wokusebenzisa nje lesi simo esihle kakhulu. Mhlawumbe kwakuyipulatifomu yezokumaketha noma okuthile futhi babeneqembu elikhulu lokumaketha, futhi kwakuyisikhathi lapho bathola khona amabhizinisi amaningi, futhi ababencintisana nabo bavele baphuma ebhizinisini, futhi amandla abo entengo ayehla nje. Futhi ngakho-ke zonke lezi zinto zihlanganisiwe zengeze imiphumela yazo ngama-638%.

AJ Ablog: [02:52] Kulungile, noma kunjengenkampani yamavidiyo ethi, “Hheyi buka, bheka ukuthi wenze kanjani lo mkhankaso,” ngaphandle nje kokuthi lowo mkhiqizo usunabalandeli abaningi. Benze obekufanele bakwenze kwezenhlalo. Akuyona ividiyo uqobo lwayo, kepha bekukhona zonke ezinye izinto ezihlanganisiwe nayo, bese bethatha isikweletu bethi, "O, buka ukuthi ividiyo yami ikwenzeleni."

Douglas Karr: [03:12] Ngakwesokudla. Ngakho-ke ngingasho nje ukuthi njengenkampani, enye yezinkinga ongena ngaphansi kwazo lapho kulapho ubeka khona lokho okulindelwe okukhulu neklayenti, ukuthi manje lelo klayenti lingena ngemuva kokufunda lelo cala futhi lilindele lolo hlobo lokusebenza.

AJ Ablog: [03:31] Lowo lowo mphumela, yebo.

Douglas Karr: [03:32] Ngakho-ke lezi zinkampani isikhathi esiningi ziphonsa lezo zifundo ngaphandle, ziyaziqhenya ngazo, ziqala ukuthola ibhizinisi ngazo, bese zithola amakhasimende adumele. Futhi into yami ukuthi, uma uzokwenza ucwaningo lwamacala, angisho ukuthi ungasebenzisi eyodwa ukuthi umuntu uthole imiphumela ehlukile.

AJ Ablog: [03:47] Kulungile, futhi kunezifundo eziningi ezinhle zalapho.

Douglas Karr: [03:49] Yebo, kodwa thembeka ocwaningweni lwamacala. “Hheyi, lena akuyona indlela ejwayelekile yokuphendula esiyitholayo. Lokhu akulona uhlobo olujwayelekile lwemiphumela. Nazi izinto ezintathu eziholele ekukhuleni ngaphandle kwepulatifomu yethu noma eceleni kwesoftware. ”

AJ Ablog: [04:04] Kulungile. Thembeka futhi ubeke okulindelwe.

Douglas Karr: [04:06] Yebo, khuluma iqiniso. Ngicabanga ukuthi ukufundwa kwamacala kuyithuba elingakholeki lokufundisa iklayenti lakho elilandelayo noma ithemba lakho elilandelayo ngalokho okungenzeka, kepha hhayi okuzoba yinto ejwayelekile.

AJ Ablog: [04:20] Uqinisile, awuyena omunye wabakhangisi abathengisa ngo-3: 00 ekuseni abathi, "Lokhu kuzokwenzeka kuwe njalo uma kungenjalo ngoba yilokho esikwenzayo."

Commercial: [04:29] Futhi into emnandi ngalezi practice katanas… oh, that hurt. Hawu. Lokho kulimaze isikhathi esikhulu. Ingcezu yalokho, ithiphu nje ingitholile nje, u-Odell.

Douglas Karr: [04:40] Kubathengi namabhizinisi afunda izibonelo, sicela ubathathe nenhlamvu kasawoti noma ubuyisele emuva. Uma othile ethi, "Sithola lolu hlobo lwama-ROI angama-638%," phindela emuva bese uthi, "Iyiphi i-ROI emaphakathi oyithola namakhasimende?" Futhi ezinkampanini ezikhipha lezi zifundo zamacala, beka ukuthi lo kube ngumphumela ohlukile laba bantu abawutholile, kepha kufanele sikutshele ngakho ngoba bekudala kakhulu, futhi nazi zonke ezinye izinto eziqambe amanga kuzo. Futhi manje okwenzayo usiza ikhasimende lakho elilandelayo, futhi uthi, “Hheyi, ngingajabula ukuthola imiphumela abayitholile. Ngiyazi ukuthi mhlawumbe ngeke sizithole lezo, kepha bheka, lapho bakwenza lokhu, lokhu, lokhu, nalokhu- “

AJ Ablog: [05:24] "Futhi singenza okufanayo kakhulu-"

Douglas Karr: [05:26] “Singenza into efanayo futhi sinyuse imiphumela yethu,” futhi ngicabanga ukuthi lokho… ngakho-ke suka kule nkambiso yokumane ukhombise imiphumela yakho ephezulu kakhulu, nokubeka okulindelwe okulindelwe namakhasimende akho nezinto. Futhi-ke ezinkampanini nakubathengi abathengi, yiba nokungabaza. Ungangabazi ngalezo zifundo.

Somlomo: [05:49] Ngingavula amehlo akho. Ngingavula amehlo akho.

AJ Ablog: [05:57] Sikhona isikhathi lapho abafana lapho wawukhohliswa yicala lokufunda noma ukukhangisa nganoma yiluphi uhlobo lomqondo onjalo? Ngingathanda ukubezwa emazwaneni ngezansi. Uma uyithanda le vidiyo, qiniseka ukuthi uyathanda futhi ubhalisile, futhi sizokubona kuvidiyo elandelayo.

UCABANGANI?

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