Izeluleko Ezi-7 Zokwakha Umshini Wokumaketha Ophumelelayo Ophumelelayo

amasu okukhula

Njengoba izinkampani zibheka ukushayela imali entsha eziteshini ezingahloliwe, izinhlelo zokukhula ziya ngokuya zithandwa kakhulu. Kodwa uqala kuphi? Kanjani uyaqala? Ngiyavuma, kungaba okweqile.

Okokuqala, ake sikhulume ngokuthi kungani kunezinhlelo zokukhula. Uma inkampani izama ukwandisa imali engenayo, ingakwenza lokhu ngezindlela ezimbalwa: ukunweba amamajini womkhiqizo, ithuthukise inani loku-oda eliphakathi, ikhuphule inani lempilo yamakhasimende, njll. Ngenye indlela, izinkampani zingancika ekuhlolweni okusha kwesiteshi ukwehlukanisa ukuxuba kwesiteshi sazo futhi kuthengise ezilalelini ezibanzi. Okusiletha kusizathu sokuthi kungani ezinye izinkampani, njengeReaders.com, zitshala imali ekumaketheni okukhula ukuze zithole amakhasimende amaningi. Ngenkathi umqondo wokukhula ungasetshenziswa ezindaweni eziningi zebhizinisi lakho (khulisa ukuqwashisa, ukugcinwa, njll.), Ngenhloso yalesi sihloko ngizobe ngibhekise kuphela ekukhuleni kokutholwa kwamakhasimende.

Ithimba Lethu Lokukhula elenziwe ekuqaleni konyaka libhekane nezilingo eziningi, labhekana nempumelelo enkulu kanye nokwehluleka okuningi okungenakugwenywa. Noma ngabe usunezinhlelo ezimbalwa zokukhulisa ezikhona, noma awunalo ulwazi lokuthi ungaqala kanjani le nqubo, nazi izinto ezimbalwa iqembu lethu elizifundile ngonyaka owedlule ngokwakha umshini wokukhulisa osebenzayo ukuze uqinisekise iziteshi zokutholwa kwamakhasimende ezingasetshenziswanga .

  1. Qoqa imibono yokukhula KONKE.

Iminyango ehlukene inikela ngemibono eyehlukile maqondana nokuthi amathuba akhona. Iseluleko sami: okwami ​​ubuchwepheshe babo. Ilungu leThimba Lobunjiniyela nelungu leThimba Lokusebenza lizohlinzeka ngemibono ehluke kakhulu. Sebenzisa lokhu.

Ukubandakanywa kwamalungu eqembu ahlukahlukene akukuniki isiqalo esihle, futhi kukunikeza nethuba lokweluka umqondo wokukhula nokuzama kwe-DNA yenkampani yakho. Ngenkathi iThimba Lakho Lokukhula lingumnikazi 'womgwaqo wokukhula', noma izinhlelo zokukhula ohlela ukuzisebenzisa esikhathini esibekiwe, wonke umuntu enhlanganweni kufanele azizwe enabanikazi kule nqubo.

  1. Qiniseka ukuthi unelungelo analytics nengqalasizinda yedatha ekhona.

Musa ukundiza ungaboni. Lapho uqala noma yisiphi isinyathelo sokukhula, kufanele ube nencazelo ecacile yokuthi impumelelo ibukeka kanjani nokuthi uzokulandela kanjani. Ukuba nezinsimbi ezifanele ukukala ngempumelelo umgomo wakho kubalulekile. Inqubo oyisebenzisayo ukuthola impumelelo kufanele ibhakwe esigabeni sokuhlela futhi ibikwe ku-cadence ejwayelekile. Izihibe zempendulo ezinamandla ziyigazi lakho lokuphila. Kungaleso sikhathi kuphela lapho uzokwazi khona ukufunda emiphumeleni yokuhlolwa futhi wakhe imizamo emikhulu nengcono ngokuzayo. Kakhulu ngezinhlelo eziphumelelayo, analytics futhi nika amandla ithimba lakho ukuthi likhothoze ukuqonda nokufunda okusha kusuka ekuhlolweni okungaphumelelanga.

  1. Beka phambili imibono yokukhulisa ngokuqapha ukuze ugxile ekunikezeni inani eliphakeme.

Kunezinkulungwane zeziteshi zokutholwa kwamakhasimende ongazithola, ingasaphathwa eyamathuba amasha aqhamuka nsuku zonke. Njengomakethi wokukhula, udinga ukuthola ukuthi kanjani wena ingaletha inani elikhulu kunkampani yakho ngala mathuba. Ngamafuphi, ukufunda ukuhleleka nokubeka imibono phambili kubalulekile.

I-Shiny object syndrome kungaba yisihibe esivamile kubakhangisi bokukhula abahlale befuna amathuba amasha. Ungayiweli. Esikhundleni salokho, yamukela uhlaka lokwehlisa umsindo bese wethula indlela ephindaphindekayo nenesabekayo. Kunezindlela eziningi eziphakanyisiwe lapho mayelana nenqubo yomsebenzi wokukhula, ngakho-ke qiniseka ukuthi iqembu lakho lithatha isikhathi sokuthola elisebenza kangcono kuwe nasemvelweni yakho.

  1. Ingozi yokulinganisela nomvuzo.

Ngenkathi ekugcineni sibeka phambili ukukhulisa inani 'lamalulwane' esiwathathayo (ivolumu, ivolumu, ivolumu!), Siyaqonda futhi ukuthi akuwona wonke amathuba enziwa alinganayo. Ukubheja okukodwa okukhulu, okuzuza ukudonsa kalula kungaphumelela ukunqoba okuncane okuyishumi.

Sithole impumelelo ekuxubeni izingozi ezimbalwa ze-big-swing ngamabhethri ethu amancane, angenabungozi. Ukuchaza 'ibhalansi' kuzokwehluka ethimbeni lakho, kepha ungabi namahloni okuhlukahluka ngobukhulu bengcuphe oyithola ngecebo ngalinye. Amanye amaqhinga aziboleka kahle ekukhasheni, ekuhambeni, nasekugijimeni, kanti ezinye zingadinga indlela ethe xaxa yokungena.

  1. Iphutha ohlangothini lokugijima kakhulu.

Isikhathi siyimpumelelo enkulu, yize kuvame ukuba ngumthombo oyindlala weqembu lakho. Ungesabi ukuhamba ngokushesha. Isibonelo, ezinye izivivinyo zokukhula zine- umhambisi wokuqala inzuzo, amathuba ashoyo angahle athande labo abazibophezela isu elithile ngaphambi kokuba kube isiteshi esisungulwe. Kubalulekile ukuzibophezela kusenesikhathi ezimweni ezinjalo, ngoba lokhu kungaba umehluko phakathi kwe-ROI enkulu noma ukubuya kwe-lackluster.

  1. Hlala uthembekile kumkhiqizo nakumishini yakho.

Leli thiphu lingazwakala lifana ncamashi, kepha umthetho omuhle wesithupha noma kunjalo. Lapho uvivinya imigudu yokukhula, zibuze, “Uma leli qhinga linembuyiselo enhle, ngabe singalenza isu lethu lesikhathi eside? ' Uma impendulo inguye, bese uqhubeka. Amaqhinga amaningi okukhula angakuthola kalula ukuwina okusheshayo kepha kubalulekile ukuqonda ukuthi ukudela i-UX noma ukuqonda komkhiqizo, kukodwa kuyizindleko ezifihliwe. Ezinye izinto zibukeka zizinhle ephepheni kepha uma ziphikisana nezinhlamvu zokuthi ungubani ngomkhiqizo, azisifanele isikhathi, utshalomali, noma umzamo.

  1. Veza obala ngemiphumela nokufunda.

Akunandaba ukuthi imiphumela yokuhlolwa ingafiphele kangakanani, qiniseka ukuthi uyidemokhrasi imininingwane neqembu lakho ukuze bafunde nawe. Akunangqondo ukuthi abantu abaningi benze iphutha elifanayo ngoba amalungu eqembu ayanqikaza ukuhlanganisa izifundo zawo. Kuzuzisa wonke umuntu ngokuhamba kwesikhathi.

Akunandaba ukuthi ufunda kangakanani futhi ucwaninga izinhlelo zokukhula, indlela esheshayo yokufunda ukuqala ukuhlola imibono yakho. Ungazikhubazi ngokungabaza noma ngokwesaba ukwehluleka. Uzohluleka. Kwamukele. Funda kuyo. Bese ukwenze konke futhi. Ukuphela kwendlela yokukhula.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.