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Amathiphu ayi-10 Wokukhuthaza I-Webinar Yakho Elandelayo

Ngo 2013, Ama-62% we-B2B asetshenzisiwe ama-webinar ukuthuthukisa imikhiqizo yabo, enyuka isuka kuma-42% ngonyaka owedlule. Ngokusobala, ama-webinar athola ukuthandwa futhi kunjalo ukusebenza njengethuluzi lokukhiqiza eliholayo, hhayi nje ithuluzi lokumaketha. Kungani kufanele uwafake kuhlelo lwakho lokumaketha kanye nesabelomali sakho? Ngoba ama-webinars abalwa njengefomethi yokuqukethwe ephezulu ekushayeleni imikhondo efanelekile.

Muva nje, bengisebenza nekhasimende kanye nesisombululo se-webinar esizinikezele, i-ReadyTalk, kokunye okuqukethwe kwe- imikhuba emihle ye-webinar nokuthi kungani izindleko zomholi ngamunye zikufanele. Angigcinanga ngokuthola izibalo ezinkulu ze-webinar, kepha sizosebenzisa zona ochungechungeni lwethu lwe-webinar oluzayo umxhasi wethuluzi lokuqapha umphakathi, Meltwater (hlala ubukele!).

Ngakho-ke, nazi amathiphu aphezulu we-10 webinar wokunyusa okufanele uwalandele lapho uhlela i-webinar yakho elandelayo:

  1. Qala ukukhuthaza i-webinar yakho okungenani isonto elilodwa ngaphambi komcimbi - Ukuze uthole imiphumela emihle, qala ukuphuma amasonto amathathu. Ngenkathi iningi lababhalisi bakho bezobhalisa isonto le-webinar, lokho akusho ukuthi akufanele uqale ukukhuthaza kusenesikhathi. Ngokusho kwe- Umbiko we-Webinar Benchmark Report ka-2013, ukuqala ukukhushulwa okungenani izinsuku eziyisikhombisa ukuphuma kungakhuphula ukubhaliswa kwakho ngaphezu kuka-36%! Amaphesenti aqala ukwehla, ngezinsuku ezi-2 kuya kweziyi-7 kuma-27%, ngayizolo ku-16%, nosuku ngama-21%.
  2. Sebenzisa i-imeyili njengendlela yakho eyinhloko yokwazisa nge-webinar - Ngokocwaningo lweReadyTalk, i-imeyili ihlala iyindlela ehamba phambili yokuqhakambisa i-webinar, ene-4.46 kwezingu-5. Indlela yesibili ephezulu yokwazisa ngezokuxhumana, obekucishe kube ngamaphuzu amabili aphelele abe ngu-2.77. Ungasebenzisa futhi amasayithi wokukhuthaza weWebinar njenge I-Brainy Octopus.
  3. Uma kukhulunywa ngama-webinars, i-3 inombolo yomlingo yemikhankaso ye-imeyili efakiwe - Njengoba kunikezwe ukuthi uqala ukukhuthazwa kwe-webinar okungenani isonto elilodwa, imikhankaso emithathu ye-imeyili iyinombolo efanelekile yokukhuthazwa kwe-webinar:
    • Thumela umkhankaso owodwa wokuqala wokuphakamisa i-webinar yakho, ukhulume ngesihloko nenkinga ezoyixazulula kulabo abalalela kulayini wesihloko
    • Thumela enye i-imeyili ngemuva kwezinsuku ezimbalwa ngomugqa wesihloko kufaka phakathi noma iziphi izikhulumi zezivakashi noma ulimi oluqhutshwa yimiphumela
    • Kubantu asebevele bebhalisile, thumela i-imeyili ngosuku lomcimbi ukukhuphula inani lababekhona
    • Kubantu abasadinga ukubhalisa, thumela i-imeyili ngosuku lomcimbi ukukhuphula ukubhaliswa

    Uthi bewazi? Isilinganiso sokuguqulwa esimaphakathi se- obhalisele ukuya khona ngama-42%.

  4. Thumela ama-imeyili ngoLwesibili, ngoLwesithathu, noma ngoLwesine - The izinsuku nababhalisi abaningi ngoLwesibili ngo-24%, ngoLwesithathu ngo-22%, ngoLwesine ngo-20%. Namathela maphakathi nesonto ukuze uqiniseke ukuthi ama-imeyili wakho awazitshwa noma asuswe.

    Uthi bewazi? Ama-64% wabantu abhalisela i-webinar ngesonto lomcimbi obukhoma.

  5. Bamba i-webinar yakho ngoLwesibili noma ngoLwesithathu - Kususelwa ocwaningweni lwe-ReadyTalk nedatha, izinsuku ezinhle kakhulu zesonto ukusingatha ama-webinar ngoLwesibili noma ngoLwesithathu. Kungani? Ngoba abantu bayabamba ngoMsombuluko, futhi bayilungele impelasonto engangoLwesine.
  6. Bamba i-webinar yakho ngo-11AM PST (2PM EST) noma ngo-10AM PST (1PM EST) - Uma une-webinar kazwelonke, khona-ke isikhathi esihle sokwenza amashejuli awo wonke umuntu esizweni sonke ngu-11AM PST (22%). I-10AM PST iza endaweni yesibili nge-19%. Lapho sekusondele ihora lesidlo sasemini, mancane amathuba okuthi abantu babe semhlanganweni noma bahlangane ekuseni.
  7. Njalo, njalo, njalo yenza i-webinar yakho itholakale ngokufunwa ngemuva komcimbi (futhi ukhuthaze ukuthi uzokwenza njalo). - Njengoba sonke sazi, izinto ezingalindelekile zingavela ohlelweni lwethu. Qiniseka ukuthi ababhalisile bakho bayazi ukuthi bangafinyelela kwi-webinar ngokufunwayo, uma bengakwazi ukuya noma uma befuna ukuyilalela ngokuhamba kwesikhathi.
  8. Nciphisa ifomu lakho lokubhalisa libe yizinkundla zefomu ezi-2 kuye kwezi-4. - Ukuguqula okuphezulu kakhulu amafomu aphakathi kwezinkundla zamafomu ezi-2 - 4, lapho ukuguqulwa kunganda cishe ngo-160%. Njengamanje, isilinganiso sokuguqulwa esiphakathi lapho umuntu efika ekhasini lokufika le-webinar kuphela ngama-30 - 40%. Yize kungabonakala kulinga ukucela imininingwane ethe xaxa ngefomu ukuze ukwazi ukuthola kangcono amathemba, kubaluleke kakhulu ukubayisa kwi-webinar kunokubasabisa ngamafomu amaningi kakhulu. Okungiletha ephuzwini lami elilandelayo…
  9. Sebenzisa ama-poll ne-Q & A ukuqoqa imininingwane eminingi ngamathemba akho. - Abathengisi abangama-54% basebenzise imibuzo ukubandakanya izethameli zabo kwathi ama-34% asebenzisa izinhlolovo, ngokusho kwedatha yeReadyTalk. Yilapho ungaqala khona ingxoxo ngamathemba akho futhi ufunde kabanzi ngawo. Futhi, ekugcineni…
  10. Phinda usebenzise isikhathi sangempela. - Ngaphambi kokwenza i-webinar ebukhoma, qiniseka ukuthi usukulungele ukuphinda ubeke okuqukethwe esikhathini sangempela ukwandisa ukuzibandakanya futhi ukhuthaze abanye ukuthi babe nentshisekelo:
    • I-89% yabantu iguqula i-webinar ibe okuthunyelwe kwebhulogi. Qiniseka ukuthi uhlela eyodwa ukuphuma ngokushesha ngemuva kwe-webinar, ngesixhumanisi silungele izethameli ze-webinar ukuthi zikhombe kuzo uma ziyidinga. Ithiphu eyengeziwe: Sebenzisa isixhumanisi esinegama elithi bit.ly ukulandelela nokwenza i-url ibe mfushane.
    • Kungaba nokuthile kubasebenzi bakho bukhoma i-tweet, noma uhlele ama-tweets ukuphuma ngesikhathi se-webinar. Uzothola ukuzibandakanya okuningi komphakathi phakathi nomcimbi.
    • Yiba ne-hashtag ezinikele kulo mcimbi futhi wazise abazobe bekhona ukuze bakwazi ukulandela ingxoxo.

Hhayi-ke, bakithi. Ngiyathemba ukuthi lawa macebiso alula akusiza ekukhuthazeni ama-webinars akho esizayo!

UJenn Lisak Golding

UJenn Lisak Golding unguMongameli kanye ne-CEO yeSapphire Strategy, i-ejensi yedijithali ehlanganisa idatha ecebile ne-back-intuition enolwazi ukusiza ama-B2B brand ukuthi awine amakhasimende amaningi futhi andise ukumaketha kwawo i-ROI. Usomaqhinga owine imiklomelo, uJenn wasungula iSapphire Lifecycle Model: ithuluzi lokucwaninga elisekelwe ebufakazini kanye nohlelo lwezezimali zokukhangisa ezisebenza kahle.

Izihloko ezihlobene Nalesi

17 Amazwana

  1. UJenn, ngikujabulele kakhulu okuthunyelwe kwakho. Okuhlangenwe nakho kwami ​​ngama-webinars jibes nokuningi kokushilo. Ngiyafisa ukwazi, noma kunjalo, ukwazi ukuthi uphethe kanjani ukuthi ababhalisile abaningi babhalisa evikini eledlule ngaphambi kwe-webinar. Sivame ukuthumela izimemo emavikini ama-2-3 ngaphambi kwesikhathi, futhi ukubhaliswa kwethu okuningi kuza ngokushesha ngemuva kwesimemo sokuqala. Ngingathanda ukuzwa okwengeziwe ngomuzwa wakho.

    1. Sawubona Ben! Siyabonga ngokuphawula kwakho nempendulo yakho. Ngiyitholile impela imininingwane emayelana nababhalisile embikweni wokuma kwebhentshini we-ON24: http://www.on24.com/wp-content/uploads/2013/02/ON24_Benchmark_V8.pdf. Sibona futhi ukuthutheleka lapho sithumela i-imeyili yokuqala. Kepha, ngenze izibalo, futhi i-webinar yokugcina esiyenzile ibinabantu abaningi ababhalisa phakathi nesonto kunalabo ababhalise ngokushesha ngemuva kokuphuma kwe-imeyili. Ngiyabonga futhi ngokuphawula kwakho futhi ngiyethemba konke kuhamba kahle!

  2. Amathiphu amahle! Eqinisweni, olunye lwezinhlu ezinhle kakhulu zamathiphu wokukhuthaza we-webinar engihlangabezane nawo ocwaningweni lwami! Kuyathakazelisa ukuthi abanye bazokusho kanjani ukuthi UNGENZI NJALO ukwenza i-webinar replay yakho itholakale. Abanye ochwepheshe bathi lapho izethameli zakho zazi ukuthi kuzoba khona ukuphinda kudlalwe okwenziwe kutholakale, izifundo zokuba khona bukhoma.

  3. Ngijabule kakhulu ngokuthola okuthunyelwe kwakho! Siyaqala nje ukunweba izinsizakalo zemfundo ngama-webinar futhi empeleni asazi nhlobo ukuthi siqale kuphi! Ngabe kukhona ukubonisana okuqondile noma usiza ngento enjengale? Siyinkampani yokusekela nobuchwepheshe be-Apple lapha enkabeni yeFlorida.

  4. Ngiyabonga ngokuthunyelwe okuthakazelisayo. Ngiyabona awukhulumi kusihlwa ngama-webinars.
    Ngeke yini zilunge?
    Uma kuyibhizinisi lasekhaya lezinhlobo ngabe lesi bekungeke kube yisikhathi esihle futhi ungasikisela ngasiphi isikhathi nezinsuku

  5. Amathiphu amahle uJenn! Lokhu bekungukuthunyelwe okuhlobene ne-webinar okunengqondo kunazo zonke engikuthole kwa-Google! Ezinye bezingafishane njengezakho. Siyabonga ngolwazi!

  6. Ulwazi olukhulu lapha uJenn. Ngiphinde ngabona abantu bekhuthaza ama-webinars abo ezinkundleni zokuxhumana; I-Facebook iyona enkulu kunazo zonke futhi ehamba phambili. Ungakwenza lokhu ku-akhawunti yakho yangasese noma usethe i-akhawunti yebhizinisi bese usebenzisa izikhangiso zemithombo yezokuxhumana ezikhokhelwayo ezihlosiwe. Siyabonga ngokwabelana!

UCABANGANI?

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