Nayi ifayili le- I-Ethographic Digital Marketing infographic mayelana namathrendi aphezulu; ukumaketha kokuqukethwe, ukwenziwa kabusha kweselula, ukwenziwa kwesilinganiso sokuguqulwa; ezichaza ukumaketha kwedijithali namuhla futhi kungenzeka zibe nomthelela omkhulu enkambweni yayo yesikhathi esizayo.
Engikuthandayo ngale infographic ukugxila kwayo ekuhleleni kahle amasu akho wokumaketha edijithali. E-Social Media Marketing World kule nyanga, yilokhu kanye engizobe ngikunikeza ukuqonda namasu. Abakhangisi bagxile kakhulu ku-TOFU (phezulu kukashukela) baze baphuthelwe ukuthi mingaki imikhondo ewayo noma engaguquki ngoba amasu awahlosiwe futhi awenziwanga kahle.
Yenza sengathi uyithemba lokuvakashela isibuyekezo sakho sesimo sakamuva, i-tweet, noma okuthunyelwe kubhulogi… ikuphi indlela eya ekuguqulweni? Zikuphi izikhubekiso? Ngabe ulinganisa iphuzu ngalinye elisendleleni yokubona ukuthi amanani okwehla akhuphuka kuphi? Uma kungenjalo, kufanele ube njalo.
“Imithombo yezokuxhumana ikhiqiza cishe kabili imikhondo yemibukiso yezohwebo, ukuthengisa ngocingo, iposi eliqondile noma i-PPC” - lokho kuyathandeka impela.
Ngiyazi imithombo yezokuxhumana ibalulekile kepha uma ubheka lokhu, kubonakala sengathi kuningi kakhulu okufanele kulandelwe…
Ngimusha kulokhu kumaketha kwedijithali. Ngizizwa nginenhlanhla kakhulu ukuhlaziya lokhu okuthunyelwe. Imininingwane emikhulu kakhulu mayelana nokumaketha kwedijithali. Gcina okuthunyelwe. Le ndatshana inokuningi okuhlukile nekhwalithi
ulwazi.