Asebenza Kanjani Amapharamitha e-UTM Ku-imeyili Ngemikhankaso ye-Google Analytics?

Imikhankaso Yezibalo Ze-Google - Isixhumanisi Se-imeyili Ngokuchofoza Ukulandelela I-UTM

Senza amaphrojekthi ambalwa wokuthutha kanye nokuqaliswa kwabahlinzeki besevisi ye-imeyili kumakhasimende ethu. Nakuba kungavamile ukucaciswa ezitatimendeni zomsebenzi, elinye isu esihlala silisebenzisa ukuqinisekisa ukuthi noma yikuphi ukuxhumana nge-imeyili imakwe ngokuzenzakalelayo ngamapharamitha e-UTM ukuze izinkampani zikwazi ukubona umthelela wokumaketha nge-imeyili nokuxhumana kuthrafikhi yazo yonke yesayithi. Kuyimininingwane ebalulekile evamise ukunganakwa… kodwa akufanele neze.

Ayini amapharamitha e-UTM?

UTM imele I-Urchin Tracking Module. Amapharamitha e-UTM (ngezinye izikhathi aziwa ngokuthi amakhodi e-UTM) amazwibela edatha kupheya yegama/inani engangezwa ekupheleni kwe-URL ukuze kulandelelwe ulwazi mayelana nezivakashi ezifika kuwebhusayithi yakho ngaphakathi kwe-Google Analytics. Inkampani yokuqala kanye nenkundla yezibalo zaqanjwa ngokuthi i-Urchin, ngakho igama lahlala limile.

Ukulandelelwa komkhankaso kwakwakhelwe ukuthwebula ukukhangisa nokunye ithrafikhi yokudlulisela emikhankasweni ekhokhelwayo kumawebhusayithi. Ngokuhamba kwesikhathi, nokho, leli thuluzi laba usizo ekukhangiseni nge-imeyili nasekukhangiseni kwezokuxhumana. Eqinisweni, izinkampani eziningi manje zisebenzisa ukulandelela umkhankaso ngaphakathi kwamasayithi azo ukukala ukusebenza kokuqukethwe kanye nokubizela esenzweni nakho! Sivame ukuncoma kumakhasimende ukuthi afake amapharamitha e-UTM ezinkambini zokubhalisa ezifihliwe, futhi, ukuze ukuphathwa kobudlelwane bamakhasimende abo (CRM) inomthombo wedatha yabaqondisi abasha noma abathintwayo.

The Imingcele ye-UTM yilezi:

  • utm_ umkhankaso (Edingekayo)
  • utm_source (Edingekayo)
  • utm_medium (Edingekayo)
  • utm_term (ngokuzikhethela) 
  • okuqukethwe (ngokuzikhethela)

Amapharamitha e-UTM ayingxenye yochungechunge lwemibuzo oluxhunywe ekhelini lewebhu okuyiwa kulo (I-URL). Isibonelo se-URL enamapharamitha e-UTM yilesi:

https://martech.zone?utm_campaign=My%20campaign
&utm_source=My%20email%20service%20provider
&utm_medium=Email&utm_term=Buy%20now&utm_content=Button

Ngakho-ke, nansi indlela le URL ethize yephuka ngayo:

  • I-URL: https://martech.zone
  • Querystring (konke ngemva kwe-?):
    utm_campaign=Umkhankaso wami%20
    &utm_source=My%20email%20service%20provider
    &utm_medium=I-imeyili&utm_term=Thenga%20now&utm_content=Inkinobho
    • Izipheya Zegama/Inani zihlukaniswa kanje
      • utm_campaign=Umkhankaso wami%20
      • utm_source=My%20email%20service%20provider
      • utm_medium=I-imeyili
      • utm_term=Thenga%20manje
      • utm_content=Inkinobho

Okuguquguqukayo kwe-querystring kukhona I-URL Ifakwe Ngekhodi ngoba izikhala azisebenzi kahle kwezinye izimo. Ngamanye amazwi, i-%20 enanini empeleni iyisikhala. Ngakho-ke idatha yangempela ethathwe ngaphakathi kwe-Google Analytics ithi:

  • Umkhankaso: Umkhankaso wami
  • Source: Umnikezeli wami wesevisi ye-imeyli
  • Phakathi: imeyili
  • Ithemu: Thenga Manje
  • Okuqukethwe: Inkinobho

Uma unika amandla ukulandelela isixhumanisi okuzenzakalelayo kuzinkundla eziningi zokumaketha nge-imeyili, umkhankaso uvamise ukuba yigama lomkhankaso olisebenzisayo ukusetha umkhankaso, umthombo uvamise ukuba ngumhlinzeki wesevisi ye-imeyili, okuphakathi kusethelwe ku-imeyili, kanye nethemu nokuqukethwe. ngokuvamile zisethwa ezingeni lesixhumanisi (uma kunjalo). Ngamanye amazwi, akudingeki ukuthi wenze noma yini ukuze wenze lokhu ngendlela oyifisayo kunkundla yesevisi ye-imeyili enokulandelela kwe-UTM okunikwe amandla ngokuzenzakalela.

Asebenza Kanjani Amapharamitha e-UTM Empeleni Ngokumaketha Nge-imeyili?

Masenze indaba yomsebenzisi futhi sixoxe ngokuthi lokhu kuzosebenza kanjani.

  1. Umkhankaso we-imeyili uqalwa inkampani yakho nge-Track Links enikwe amandla ngokuzenzakalela.
  2. Umhlinzeki wesevisi ye-imeyili wengeza ngokuzenzakalelayo amapharamitha e-UTM kuchungechunge lwemibuzo kusixhumanisi ngasinye esiphumayo ku-imeyili.
  3. Umhlinzeki wesevisi ye-imeyili ube esebuyekeza isixhumanisi ngasinye esiphumayo ngokuchofoza isixhumanisi sokulandelela esizodlulisela ku-URL yendawo kanye nochungechunge lwemibuzo ngamapharamitha e-UTM. Yingakho, uma ubuka isixhumanisi ngaphakathi komzimba we-imeyili ethunyelwe… empeleni awuyiboni i-URL yendawo.

QAPHELA: Uma uke wafuna ukuhlola ukuze ubone ukuthi i-URL iqondiswa kanjani kabusha, ungasebenzisa umhloli wokuqondisa kabusha kwe-URL njenge WhereGoes.

  1. Obhalisile uvula i-imeyili bese iphikseli yokulandelela ithwebula umcimbi ovuliwe we-imeyili. QAPHELA: Imicimbi evuliwe isiqala ukuvinjwa ezinye izinhlelo zokusebenza ze-imeyili.
  2. Obhalisile uchofoza isixhumanisi.
  3. Umcimbi wesixhumanisi uthwetshulwa ngokuchofoza umhlinzeki wesevisi ye-imeyili, bese uqondiswa kabusha ku-URL okuyiwa kuyo namapharamitha e-UTM anezelwe.
  4. Obhalisile uhlala kuwebhusayithi yenkampani yakho kanye neskripthi se-Google Analytics esisebenza ekhasini sithwebula ngokuzenzakalelayo izinhlaka ze-UTM zeseshini yobhalisile, siyithumele ngokuqondile ku-Google Analytics ngephikseli yokulandelela eguqukayo lapho kuthunyelwa yonke idatha, futhi igcina idatha efanele. ngaphakathi kwe-Cookie esipheqululini sobhalisile ukuze uthole izinzuzo ezilandelayo.
  5. Leyo datha iqoqwa futhi igcinwe ku-Google Analytics ukuze kubikwe ngayo Engxenyeni Yemikhankaso yezibalo ze-Google. Zulazulela kokuthi Ukuthola > Imikhankaso > Yonke Imikhankaso ukuze ubone umkhankaso wakho ngamunye futhi ubike ngomkhankaso, umthombo, okumaphakathi, ithemu, nokuqukethwe.

Nawu umdwebo wokuthi izixhumanisi ze-imeyili zenziwa kanjani Ikhodi ye-UTM futhi Yathwetshulwa ku-Google Analytics

Ukulandelela Isixhumanisi se-UTM ku-imeyili kanye nomkhankaso we-Google Analytics

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Kungenzeka ukuhlanganisa okuhlukile kochungechunge lwemibuzo okwengeziwe ngaphandle kwamapharamitha e-UTM lapho ungase uthwebule khona i-ID yokubhalisa engacacile ukuze uphushe futhi udonse umsebenzi wabo wewebhu phakathi kwamasistimu. Ngakho-ke... yebo, kuyenzeka kodwa kudinga umsebenzi omningi. Okunye wukutshala imali IGoogle Analytics 360, okwenza ukwazi ukusebenzisa isihlonzi esiyingqayizivele kuso sonke isivakashi. Uma usebenzisa i-Salesforce, isibonelo, ungasebenzisa i-ID ye-Salesforce ngawo wonke umkhankaso bese uphushela umsebenzi emuva ku-Salesforce!

Uma ungathanda ukusebenzisa isisombululo esifana nalesi noma udinga usizo nge-UTM Tracking kumnikezeli wakho wesevisi ye-imeyili noma ufuna ukuhlanganisa lowo msebenzi ubuyele kolunye uhlelo, zizwe ukhululekile ukuxhumana nefemu yami... Highbridge.