Ukukhangisa Okuqukethwe

Ubuchwepheshe Bezentengiso Obukhulu Kunabo Bonke

Cha, anginalutho engingakudayisela lona. Kunalokho, ngifuna ukukukhumbuza iqiniso elijulile okungenzeka ukuthi usulikhohliwe: ukuthi ithuluzi elinamandla kakhulu lokumaketha ibhizinisi lakho ngempumelelo yilelo osuvele unalo. Yinjini yekhompyutha ethuthuke kakhulu emhlabeni - ubuchopho bakho.

Ucingo lokusebenzisa i-noggin yakho yilo esiluzwa ngaso sonke isikhathi. Yilokho abazali nothisha abakusho ezinganeni, lokho abaphathi abakhungathekile abakushoyo kubasebenzi nalokho amaklayenti athukuthele akutshela abathengisi bawo. Ngakho-ke isexwayiso esidala SOKUCABANGA singasisiza kanjani ngobuchwepheshe bokumaketha? Ukuze siphendule lowo mbuzo, kufanele sibuyele ezintweni eziyisisekelo.

Kuyini Marketing? Yini Ubuchwepheshe?

Nakuba Martech Zone igcwele imibono emihle kakhulu yokuthuthukisa ukumaketha kwakho ku-inthanethi kanye nemikhiqizo emangalisayo yokwandisa ukuguqulwa, akuzange kube nezingxoxo eziningi mayelana nokuthi amagama athi “marketing” kanye “nobuchwepheshe” empeleni athini. Kusho. Ukubhala incazelo yakho kuyindlela enhle yokucabanga ngokucacile. Nakhu engikucabangayo ngalawa magama:

  • Marketing – Ukuhlinzekwa kwe imininingwane efanele mayelana nemikhiqizo yakho, amasevisi kanye nomkhiqizo kuzithameli ezingaba namandla amakhasimende kanye nabameli.
  • Ubuchwepheshe - Ukusetshenziswa kwesayensi nengqondo kunqubo ukuze ushayele ukuthuthukiswa kwesistimu ekukhiqizeni.

Njenganoma iyiphi incazelo, kuningi kakhulu emqondweni kunalawo magama. Kodwa qaphela umusho engiwusebenzisile: Ukuthengisa kumayelana ukuhlinzekwa, kanti ubuchwepheshe bumayelana isicelo. Lokho kusho ukuthi ukumaketha kuyinto okufanele uyibize, i-corral kanye nodoli uye endaweni efanele, lapho ubuchwepheshe bumayelana nokuhlanganisa izingcezu.

Ngokwezincazelo zami, i gxila kokumaketha kuhluke kakhulu kunokugxila kobuchwepheshe. Kufanele sisebenzise ukumaketha njengendlela yokufinyelela kulabo abangase babe amakhasimende kanye nabakhulumeli. Kodwa ubuchwepheshe kufanele buphumele ekuthuthukisweni okulinganisekayo ngokusebenzisa isistimu.

Uma sihlanganisa lawo magama amabili, ubuchwepheshe bokumaketha kufanele bugxile ezithamelini futhi ehlelekile. Ngalowo mcabango, imizamo yethu eminingi yebhizinisi igxila kakhulu. Ngokuqaphela nje ukuthi imisebenzi yethu ifanelana kahle kangakanani nezincazelo zethu, singathola umqondo wokuthi kungani imizamo yethu yobuchwepheshe bokumaketha ingase iphumelele noma yehlule.

Izinhlelo ezinhle, izethameli ezingalungile

Ingabe uyaskena wonke amakhadi ebhizinisi owathola kusizindalwazi sakho se-imeyili sokumaketha bese uqala ukubathumelela imilayezo ngaso leso sikhathi? Uma kunjalo, lokho kusho ukuthi unesistimu enhle kakhulu yokucubungula amakhadi ebhizinisi. Kodwa ngibheja ukuthi amanani akho avuliwe aphansi futhi uvame ukuzikhipha ohlwini. Lokho kungenxa yokuthi wonke ikhadi lebhizinisi elilodwa uthola cishe

akusho umele izethameli ezifanele zomkhiqizo wakho. Usebenzisa ithuluzi elihle kodwa elinabantu abangalungile.

Izithameli ezifanele, awekho amasistimu

Ingabe uyahamba ngezingcingo zokuthengisa ezinhle kakhulu namakhandidethi aqinile kodwa ukhohlwe ukulandelela? Kufanele ngabe wenza ukumaketha okuhle kakhulu ukuze uthole labo bantu, kungaba ngenethiwekhi, ukukhangisa noma eminye imithombo. Kodwa uma ungakhuthalele ukwenza ucingo olulandelayo ukuze uvale isivumelwano, awunalo uhlelo lokuthengisa oluthembekile. Imikhondo emikhulu emhlabeni ayinalutho uma ungakaze usayine inkontileka.

Isikhathi se-Pop Quiz

Nakhu okunye ukwehluleka kobuchwepheshe bokumaketha engihlangabezane nakho evikini eledlule. Kulula ukubona ukuthi kungani benenkinga. Bheka ukuthi ungakwazi yini ukuthola ukuthi yini ukwehluleka okubangele inkinga. (Khetha umbhalo phakathi kwe-[kanje] ukuthola impendulo.)

  • Unikeze iflaya yomcimbi wakho wokukhuluma ozayo, kodwa awuzange uyifake indawo [ukwehluleka kobuchwepheshe obuphansi: udinga uhlu lokuhlola lokwenza amaflaya]
  • Unginike ikhadi lebhizinisi lenkampani yakho yokukhangisa kuwebhu yonkana, kodwa ikheli lakho le-imeyili liku-Hotmail [ukwehluleka kokumaketha: ucabanga ukuthi izethameli zakho azazi/abanandaba negama lesizinda langempela]
  • Ivoyisimeyili yakho eyodwa ibuza imibuzo emibili: Ingabe ngizwile ngenkonzo yakho? Noma, ingabe vele ngiyilungu elinemibuzo mayelana? [ukwehluleka kokumaketha: uhlanganise izethameli ezimbili ezihluke ngokuphelele emakethe eyodwa]
  • Emcimbini wokuxhumana, uyangithembisa ukungithumelela imininingwane kamuva ngalolo suku kodwa ungalubhali phansi. Angikaze ngizwe ngawe. ukwehluleka kobuchwepheshe: awunayo iphethini yamadokhumenti]

Kubikwa ukuthi u-Albert Einstein wake wathi “Izinkinga ezibalulekile esibhekana nazo azinakuxazululwa ngezinga elifanayo lokucabanga elazidala.” Uma ufuna ukuxazulula izinkinga zakho zobuchwepheshe bokumaketha, buyela ezisekelweni zokucabanga ngokucacile. Hlola izincazelo zakho. Thola ukuthi wenzani okungalungile ukuze uqale ukwenza izinto ngendlela efanele.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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