I-imeyili Marketing & Automation

IBlackBox: Ukuphathwa Kobungozi bama-ESPs Ukulwa Nogaxekile

I-BlackBox izichaza njengesizindalwazi esihlanganisiwe, esibuyekezwa njalo se cishe wonke amakheli e-imeyili athengwa futhi athengiswa ngokuqhubekayo emakethe evulekile. Isetshenziswa kuphela ngu Abahlinzeki Besevisi Ye-imeyili (ESPs), ukuze kunqunywe kusengaphambili ukuthi uhlu lomthumeli lusekelwe emvume, ogaxekile, noma lunobuthi obuqondile.

Izinkinga eziningi abahlinzeki besevisi ye-imeyili abangena kuzo abathumeli bogaxekile bendiza ngobusuku obubodwa abathenga uhlu olukhulu, balungenise endaweni yabo yesikhulumi, bese bethumela kubo bazi ukuthi bebengenayo imvume. Bayazi ukuthi ukuthumela ohlwini kuzodala inqwaba yezikhalazo futhi mhlawumbe kubenze bakhishwe kunkundla ye-imeyili - kodwa balapho ukuze bakhiphe leyo imeyili yokuqala. Ukwenza ugaxekile kuhlu akukona ukudala ubudlelwano!

Inkinga ngalokhu ukuthi abahlinzeki besevisi ye-imeyili banedumela kubahlinzeki besevisi ye-inthanethi (ISPs). Uma ama-ISP ebona isilinganiso esikhulu sesikhalazo esivela kwenye yeziphakeli ze-imeyili, azobona vimba wonke ama-imeyili ivela kuleso siphakeli! Lokho kusho ukuthi wonke amaklayenti anama-imeyili athunyelwa kuleyo seva athintekile… okungenzeka kube nguwe!

Ukusebenzisa isevisi efana I-BlackBox ngobuhlakani, ngiyaqiniseka ukuthi umthumeli angabikezela ubungozi obuhlobene neklayenti elisha elizongena. Ama-ESP kufanele aqaphele, nokho. Ngike ngaba ne-ESP ngake ngangitshela ukuthi uhlu lwami seludlule umkhawulo futhi kwadingeka ngiphikisane nabo. Noma ngangingakaluthengi uhlu, kwakukhona amakheli e-imeyili anele ohlwini lwami afanelana neyodwa yalezi zingosi zolwazi engimakwe njengogaxekile - NAPHEZU kokuthi nganginemvume futhi kade ngithumela iminyaka. Ekugcineni bahoxile, ngathumela ohlwini lwami futhi izinga lami lesikhalazo lalingu-0%.

Khumbula, lena akuyona isizindalwazi samakheli e-imeyili angalethwa, futhi akulona uhlu lwamakheli e-imeyili angenayo imvume ngokusobala. Amakheli e-imeyili avamile wathenga wathengisa ngamasevisi ohlu lwe-imeyili. Ngiyaqiniseka ukuthi ikheli lami le-imeyili liku-Blackbox… kodwa empeleni ngibhalisela amakhulu ezincwadi zezindaba.

Lena isevisi ebalulekile kunoma iyiphi i-ESP enezinkinga ngogaxekile abacekela phansi isithunzi sabo!

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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