I-Marketing InfographicsUkuqeqeshwa Kwezokuthengisa Nokumaketha

Ukumaketha Sekuphenduke I-Lynchpin Yempumelelo Ehlukahlukene Ezinkampanini

Kunzima ukukhomba ukuthi yiliphi iphuzu emsebenzini wami elingilungiselele impumelelo. Lapho ngiseButhweni Lemikhumbi Yasolwandle, lapho ngiseyiNtsha Kagesi ngokomthetho, njengonjiniyela ngangiphinde ngibe umcishi-mlilo ophambili. Ngaphinde ngaqokwa ukuthi yi-ESWS, isitifiketi esibhalisiwe se-surface warfare esanginikeza umbono wayo cishe wonke umsebenzi nohlelo lomkhumbi wami. Lolo lwazi oluhlukahlukene kanye nesipiliyoni kwaba yisisekelo sokuhlangenwe nakho kwami ​​kobuholi obusha.

Ngemva koMbutho Wamasosha Asolwandle, ngasebenza ephephandabeni njengochwepheshe kagesi ezimbonini. Ikhono lami lokufunda nokusebenza ngokuhlanganyela liholele ekunyusweni kwami ​​kwangaphambi kwesikhathi. Lapho sengiphethe abanye, inkampani yatshala imali eningi ekuthuthukisweni kwami, yangifaka ekuqeqeshweni kwenkampani kusukela ekuqeqeshweni kwezabasebenzi, isabelomali senkampani, ukuqeqesha, ukuthuthukiswa okuqhubekayo, kanye nenani lezinye izinhlelo zokuphatha nezobuholi. Ngikwazile ukushintsha kalula esikhundleni somlawuli kanye nomhlaziyi, ngabe sengiya kumaketha esizindalwazi.

Sekungamashumi amabili eminyaka ngisebenza ezikhundleni zobuholi bokumaketha kanye nabaphathi ezweni lonke. Eminyakeni engamashumi amabili edlule, ububanzi bomsebenzi wami ngokuvamile wawungaphakathi komnyango wezokumaketha, kodwa manje ngihlangana nobuholi obuphezulu kunangaphambili. Isizathu salokhu ukuthi ukumaketha kwedijithali kuye kwaba inkomba ethembekile kanye nesibikezelo sokusebenza kwenkampani.

Eminyakeni engamashumi amabili edlule, ukumaketha bekuyisu lendlela eyodwa elafaka amabhrendi nemikhankaso bese lilinganisa impendulo phakathi neminyaka. Manje, isikhathi sangempela ucwaningo lokumaketha kanye nedatha kuveza ukusebenza kwazo zonke izinkomba zokusebenza ezibalulekile zenhlangano - noma ngabe ukwaneliseka kwabasebenzi, ukugcinwa kwamakhasimende, isikhundla sokuncintisana, njll. Ngenxa yalesi sizathu, ziyanda izinkampani eziqasha ubuholi obuphezulu futhi zisebenzisa izindima zobuholi obuhlukahlukene ezihlanganisa imizamo yokuthengisa.

Inani elikhulayo lochwepheshe bokuphathwa kwenhlangano likhuthaza ukusetshenziswa kokuhlanganiswa kwemisebenzi ehlukahlukene ngaphakathi kwezinkampani. Nakuba ukukhetha ukwamukela lolu hlobo lwezikhundla kuzodinga ukuhlela kabusha nokusabalalisa kabusha izibopho, ukusebenzisa ukuhlanganiswa kwemisebenzi ehlukahlukene kuyimpendulo efanele ekwandeni okwandayo kwedatha enkulu nezinye izitayela zakamuva. 

Izinkampani Zingakuzuza Kanjani Ukuhlanganiswa Kwe-Cross-Functional

Okubalulekile ekuhlanganisweni kwemisebenzi ehlukahlukene ukuhlukaniswa kwe ama-silos futhi ukwakha umbuso ngaphakathi kwenhlangano. Ngaphakathi kwegumbi lebhodi elinempilo, abaholi abazidela - bebona ukuthi ukuzidela okwenziwa emnyangweni wabo kungaholela ekuthuthukisweni okuphelele kwempilo yebhizinisi. Ngibe nezingxoxo ezingagunci nezinkampani futhi ngaxoxa ngazo ukwehla izindleko zokumaketha kwedijithali lapho sibona ukuthi ezinye izinsiza zokuthengisa zazisebenza kangcono. Lokhu kwakuvame ukwenziwa ngokulahlekelwa yi-ejensi yami - kodwa kwakuyinto efanele ukwenza impilo yeklayenti.

Ebhodini elingasebenzi kahle, umholi ngamunye ulwela ukukhulisa inani labo, ukwandisa izindleko zesabelomali, futhi babheka umnyango wabo njengowumgogodla wenhlangano. Lokhu kusho ukuthi yonke iminyango kumele iphile futhi ithuthuke. Sika ukuthuthukiswa komkhiqizo kanye nokuqanjwa kabusha kuyafa, kulimaza ukuthengiswa nokugcinwa kwesikhathi esizayo. Imizamo yokunciphisa yokuthengisa neyokumaketha ayisebenzi ngokugcwele. Nciphisa isevisi yamakhasimende kanye nesithunzi sakho ku-inthanethi kudla izinzuzo zokumaketha zenhlangano yakho. Sika izinzuzo futhi ithalenta lakho eliyinhloko lishiya inkampani.

Izibalo Zisekela Ukuhlanganiswa Kwemisebenzi Ehlukahlukene:

  • Izinkampani ezenza ukuhlaziya idatha yamakhasimende azo zikhula ngokushesha
  • Izinhlangano ezisabalalisa izibopho zokumaketha kuwo wonke amaqembu zivame ukuba nesu lokumaketha elihlanganiswe kakhulu nalo lonke isu lebhizinisi lilonke.
  • Ukuhlanganiswa kwe-Cross-functional kuvumela imodeli ehlelekile yamandla omsebenzi engakwazi ukushesha uma yabelwe amaphrojekthi

Ngamanye amazwi, ukumaketha kwakho kuba ngcono ngokuqonda kanye nomthelela ovela kuyo yonke inhlangano, futhi eminye iminyango yakho iyathuthuka ngokuqonda ekusebenzeni kwakho konke kokumaketha. Lokhu akukhona mayelana nokuhamba phambili kokumaketha, kumayelana nokudidiyelwa kwenhlangano kuyo yonke inhlangano.

Ukuhlanganiswa kwe-cross-functional kunzima, nokho, futhi izibalo ziphinda zibonise ukuthi kukhona nezinga eliphezulu lokuhluleka elihambisana nokuqaliswa okungalungile. Ukuze ufunde kabanzi, hlola i-infographic engezansi edalwe yi-New Jersey Institute of Technology's I-Online Master of Business Administration Uhlelo lwezinga.

Izinkampani Zingakuzuza Kanjani Ukuhlanganiswa Kwe-Cross-Functional

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.