Ubukhulu obu-3 Besu Lokumaketha Nge-imeyili Elilinganisiwe

Idiphozithi 75768529 m 2015

Abathengisi abaningi bagxila kumasu abo wokumaketha nge-imeyili ngokumane kukhiqize umkhiqizo kanye nokusebenza kwe-imeyili. Lokhu kuphuthelwa ubukhulu obukhulu obunomthelela empumelelweni ephelele yenkampani yakho ukuqhudelana nebhokisi lokungenayo elinqwabelene phezulu ukuze ababukeli bakho balinake.

Kukhona ubukhulu be-3 kunoma yikuphi ukuhlaziywa okwenziwa ngemuva komkhankaso wokumaketha we-imeyili:

  1. Ukulethwa Kwe-imeyili - lokhu ukuthi ngabe i-imeyili yakho iyenzile yini ebhokisini lemilayezo engenayo. Lokho kuyinhlanganisela yokuhlanzeka kohlu lwakho lwe-imeyili, idumela lekheli lakho lokuthumela le-IP, ukuba semthethweni komhlinzeki wakho we-imeyili (ESP), ngaphezu kokuqukethwe okukhiphayo. Ngezansi - mangaki ama-imeyili akho afike ebhokisini lokungenayo, ngokugwema ifolda engenamsoco noma ukubhampa. Abantu abaningi abakhathazeki ngalokhu, ikakhulukazi labo abangenayo i-ESP enhle. Kodwa-ke, ukuhanjiswa kungabiza inkampani yakho ilahlekelwe ubudlelwano nemali engenayo. Sisebenzisa 250ok kuya qapha ukubekwa kwethu kwebhokisi lokungenayo.
  2. Ukuziphatha Kwababhalisile - laba ngabamukeli, noma ababhalisile, be-imeyili yakho. Bavule? Chofoza-ngokusebenzisa noma Qhafaza ngokusebenzisa i-Rate (CTR)? Ukuguqulwa? Lokhu kukalwa ngokujwayelekile njengezibalo "ezihlukile". Okungukuthi, ukubalwa ukuthi kwenani lababhalisile abavule, bachofoza, noma baguqula… ukuthi bangaphazami ngenani eliphelele lokuvula, ukuchofoza, nokuguqulwa. Ingxenye enhle yohlu lwakho ingahle ingasebenzi - wenzani ukuphinda uhlanganyele nabo?
  3. Ukusebenza kokuqukethwe kwe-imeyili - yilokhu okuqukethwe kwakho okwenzile. Bekuyini ukuvulwa okuphelele, ukuchofoza, nokuguqulwa? Ngabe izixhumanisi zakho zikleliswe kanjani? Ngabe uhlukanisa okuqukethwe kwakho ukuze kufane kangcono nobhalisile? Okuqukethwe okukhiqizwe ngamandla, ukuhlukaniswa kohlu, nokwenza ngezifiso okwengeziwe kuthuthukisa kakhulu amazinga wokusebenza kwe-imeyili.

Njengoba uqhubekela phambili, kufanele uqhathanise ukusebenza komkhankaso wakho kuwo wonke lawa masilinganiso emkhankasweni ngamunye nakuhlu noma ingxenye ngayinye. Izokuvumela ukuthi ungene ngokushesha lapho izingqinamba zakho zikhona!

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