Ezohwebo kanye nokudayisa

Ukwenza Uhambo LweKhasimende Lokuthenga Lube Lwakho uqobo

Ukuhlanganisa ulwazi lokuthenga kubathengi ngabanye akuwona umqondo omusha. Cabanga nje ngomuzwa owutholayo lapho uvakashela indawo yokudlela yasendaweni futhi uweta ukhumbula igama lakho nelakho ejwayelekile. Kuzwakala kumnandi, akunjalo?

Ukwenza kube ngokwakho kumayelana nokudala kabusha lokho kuthinta komuntu siqu, ukukhombisa ikhasimende ukuthi uyaliqonda futhi uyalikhathalela. Ubuchwepheshe bungase bunike amandla amaqhinga omuntu siqu, kodwa ukwenza kube ngokwakho kwangempela isu kanye nesimo sengqondo esibonakala ekusebenzisaneni ngakunye kwekhasimende nomkhiqizo wakho.

Kulula ukukusho kunokukwenza. Abathengisi nemikhiqizo banenkinga yokuthi bangaqala kuphi, yini okufanele bayibeke eqhulwini nokuthi yiziphi izisombululo zokuzuza. Kwa-FitForCommerce, amakhasimende ethu avame ukubuza ukuthi “Yini engingayenza ukuze ngenze ulwazi lwamakhasimende lube ngokwakho?” Njengoba ungalindela, asikho isixazululo "sokulingana-konke".

Ukuletha ukuzizwisa kokuthenga komuntu siqu esikalini-ezinkulungwaneni noma ezinkulungwaneni zamathemba namakhasimende amanje-kudinga amasethi edatha ayinkimbinkimbi, izinqubo kanye nobuchwepheshe. Lokho kungazizwa kungaphezu kwamandla. Kunjalo, abathengisi bangasebenzisa ubuchwepheshe obusha obubenza bakwazi ukuhlola i-A/B, baqoqe idatha, noma benze ukumaketha nge-imeyili kube ngokwakho noma ukuzizwisa kusayithi. Kodwa, ngaphandle kwesu eliphelele, lawa maqhinga awalungile neze.

Sisanda kuhlola abaphathi abaphezulu abangaphezu kwe-100, senze izingxoxo eziningi nabathengisi nabahlinzeki bezobuchwepheshe, futhi sasebenzisa ulwazi lwethu mathupha ngombiko wethu wonyaka wezi-2015, Ake Sizitholele Okomuntu Siqu: Ukwenza Okuthandwa Nguwe Omnichaneli Ezweni Elixhunywe Nge-Hyper. Umbiko unikeza isu elihlangene lokuhlanganisa ukwenza kube ngokwakho esinyathelweni ngasinye sohambo lokuthenga—kusuka ekukhangiseni yonke indlela ukuya ekulethweni komkhiqizo.

FAIR1-ikhasi lokufikela-izibalo5

Kungani kufanele ukhathalele?

Impi yokuwina amakhasimende nokwethembeka kwekhasimende ayikaze ibe nzima futhi amakhasimende awakaze abe ngenkani kakhulu. Ngaphandle kwesiteshi, amakhasimende akho alindele ukuthi imilayezo yokumaketha izwakale, okuqukethwe kube usizo, futhi imikhiqizo nokunikezwayo kube okuhambisanayo. Uma wenza lokhu kahle, kuzoba nomthelela omuhle emqondweni wakho. Amakhasimende amaningi azokujabulela ukwabelana ngolwazi lomuntu siqu olumayelana nawo uma azi ukuthi luzohlinzeka ngalokhu okuhlangenwe nakho okuhlobene nokomuntu siqu.

Kuningi okumele kwenziwe, kuncane kakhulu...

Isikhathi? Izinsiza? Yazi kanjani? Thenga? Lezo ngezinye zezinselelo ezishiwo abathengisi ekuzameni ukusebenzisa isu lokwenza kube ngokwakho. Mhlawumbe Isinyathelo sokuqala ekubhekaneni nalezi zinselele ukuthenga ngabaphathi. Uma abaphathi abaphezulu sebeqonda ukuthi ukwenza kube ngokwakho kungakhuphula kanjani imali engenayo, unethuba elingcono lokuthola izinsiza noxhaso oludingayo.

Ukwenza kube ngokwakho kuyinto, futhi kufanele kube yinto ehamba phambili

Ukwenza kube ngokwakho kuyinto ebaluleke kakhulu ebhizinisini lemikhiqizo, noma ngabe ingazi kahle ukuthi yenziwa kanjani. U-31% wabaphathi esibenze inhlolovo bathi ukwenza kube ngokwakho kuphakathi kwezinto zabo ezintathu eziphambili ngo-2015.

Indlela uqalise

Ihlukanise ibe izingxenye zokusebenza ezihlelwe ohambweni lokuthenga. Cabanga ngokuthi ungenza kanjani ukuthi ukuzizwisa kube ngokwakho esigabeni ngasinye.

  • Ukuthola ukunaka kwakhe. Yini emkhangayo kusayithi lakho? Ungakusebenzisa kanjani okwaziyo ngekhasimende lakho ukuze uhlanganyele nalo?
  • Uyakunaka. Manje, ungakusebenzisa kanjani okuqukethwe komuntu siqu, okunikezwayo, amasu okuthengisa kanye nemikhuba ehamba phambili ukuze umgcine ematasa futhi uvale ukuthengisa?
  • Mthokozise nakakhulu. Uma i-oda selifakiwe, ungakwenza kanjani ukulethwa komkhiqizo kube ngokwakho, ukupakisha kanye nesevisi yamakhasimende ukuze uqhubekisele phambili ukuqinisa ubuhlobo bakho naye?
  • Vikela creepy isici. Ubumfihlo nokuvikeleka kuyakhathaza. Uluthatha kanjani ulwazi lwakhe futhi uluvikele?
  • I-glue ehlanganisa konke ndawonye. Hlobo luni lwedatha okufanele uyithwebule, uyiqoqa kanjani futhi, okubaluleke kakhulu, uyisebenzisa kanjani ukuze udale ukuzizwisa komuntu siqu.

Uma usuwenzile umsebenzi wokuqonda ukuthi ungakwenza kanjani konke okwenziwayo kube ngokwakho, ukukhetha ukuthi ungakwenza kanjani nokuthi ibuphi ubuchwepheshe ongabusebenzisa kuba lula. Akungabazeki ukuthi lo mkhakha uzoqhubeka nokuvela futhi abathengisi nemikhiqizo abasebenzisa futhi bacwengisise imizamo yabo yokwenza umuntu abe sethubeni elingcono lokuwina umjaho wokuguqula amakhasimende nokwethembeka kunalabo abangawusebenzisi.

Mayelana neFitForCommerce

I-FitForCommerce iyisikhungo sezitolo esiza amabhizinisi e-e-commerce kanye ne-omnichannel enze izinqumo zokutshala izimali ezihlakaniphile mayelana namasu, ubuchwepheshe, ukumaketha, ukuthengisa, imisebenzi, ezezimali, ukwakheka kwenhlangano nokuningi. Abeluleki bethu bangabasebenzi bangaphambili bezokuthengisa noma bomkhiqizo abasebenzisa ulwazi lwabo ukuze banikeze isiqondiso samasu nesandla kuyo yonke into edingekayo ukuze wakhe, ukhulise futhi usheshise ibhizinisi lakho.

IFitForCommerce izobe ikhonjiswa ngo I-Digital Summit yakwaShop.org e-Philadelphia ngo-Okthoba 5th-7th ku-booth #1051.

ULaura Swanson

U-Laura Swanson ungumeluleki omkhulu kwa-FitForCommerce, oneminyaka engaphezu kwengu-20 yobuholi ekuthengisweni kweziteshi eziningi, ehlanganisa izindawo eziningi zobuchwepheshe - kusukela ku-Buying, Planning & Allocation, Staffing, Marketing Operations, IT/Telecom kanye neClienteling to Omnichannel Strategy.

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