I-imeyili Marketing & Automation

Uyakha Kanjani Ngokufanelekile Uhlolovo Nganoma Iyiphi Inkundla Ye-imeyili

Ukwakha ikhasi lewebhu ngefomu kuhle uma uzama ukuthwebula ulwazi olufana nenhlolovo. Nokho, ukuthola obhalisele i-imeyili ukuze achofoze efomini akufanelekile. Indlela engcono kakhulu ukuthi ababhalisile bakho baphendule inhlolovo ngokuqondile ngokusebenzisana ne-imeyili.

Ngeshwa, amaklayenti e-imeyili awasekeli isimanje i-HTML amazinga, futhi amaklayenti ama-imeyili amaningana anosekelo olulinganiselwe lwamafomu e-HTML. Nazi ezinye izibonelo zamaklayenti e-imeyili aziwa ngokuba nemikhawulo uma kuziwa ekunikezeni amafomu e-HTML:

  • Gmail: I-Gmail inokusekelwa okulinganiselwe kwamafomu e-HTML kuklayenti layo le-imeyili. Nakuba amafomu ayisisekelo angase asebenze, amafomu ayinkimbinkimbi kakhulu ngokuhlanganyela kwe-JavaScript angase angasebenzi njengoba kulindelekile.
  • I-Outlook (Ideskithophu): Inguqulo yedeskithophu ye-Microsoft Outlook ingase ingahambisani ekunikezeni amafomu e-HTML. Ivamise ukukhawulela ukusebenza kwamafomu futhi ingase ingasekeli izingxenye zefomu elithuthukisiwe.
  • imeyili ye-Yahoo: I-Yahoo Mail ingase ingawasekeli ngokugcwele amafomu e-HTML kuma-imeyili, ikakhulukazi lawo anezici eziyinkimbinkimbi noma imibhalo.
  • I-AOL Mail: Ngokufanayo ne-Yahoo, i-AOL Mail ingase ibe nemikhawulo ekunikezeni amafomu e-HTML futhi ingase ingasekeli izici zefomu elithile lokusebenzisana.
  • I-Apple mail: I-Apple Mail ku-iOS ne-macOS inokulinganiselwa okuthile ngamafomu e-HTML. Nakuba amafomu ayisisekelo angase asebenze, amafomu ayinkimbinkimbi angase angasebenzi ngendlela ehlosiwe.

Ungasebenzisi Amafomu Ku-imeyili

Umkhuba ongcono kakhulu awukona ukusebenzisa amafomu nhlobo. Amaklayenti e-imeyili asekela izixhumanisi ku-HTML ngakho-ke izindlela ezithembeke kakhulu zokuthwebula inhlolovo elula noma inhlolovo nge-imeyili ukufaka izixhumanisi ezihlukene zempendulo ngayinye. Nasi isibonelo esivela ku-Netflix:

Ucwaningo lwe-netflix

Kuhle futhi kulula. Akukho ukungena ngemvume obekudingekile, akukho ukuchofoza isixhumanisi bese uvula elinye ifomu, akukho kufakwa kwedatha…. ukuchofoza nje. Kulula lokho… futhi akusho ukuthi awukwazi ukuqoqa ulwazi oludingekayo olufunayo noma uludlulisele ku- CRM noma enye inkundla. Nazi izimo ezimbalwa:

Okuhle: Ukwakha Amakhasi Okufika Amabili Ahlukene ka-Yebo noCha:

Ngokulandela izilinganiso zokuchofoza kulezi zixhumanisi, ungavele ubuyekeze ukubika kwenkundla ye-imeyili yakho bese uqhathanisa imiphumela yesixhumanisi ngasinye. Yize lena kuyindlela eqonde kakhulu, kungenzeka ingabi yinhle ngenxa yezizathu ezimbalwa:

  • Uma obhalisile echofoza isixhumanisi izikhathi eziningi, kungase kukhulise ngephutha eminye imiphumela.
  • Ngaphandle kokufika kwabantu emakhasini, awukwazi ukuthatha le datha mayelana nobhalisile kuzibalo zakho noma i-CRM.

Okungcono: Yakha Ikhasi Elibhaliwe Elithwebula I-ID Yobhalisile kanye Nempendulo Yabo

Uma unekhasi lendawo lapho amavoti angathathwa khona ngochungechunge lwemibuzo (isb. ?id=*|subid|*&vote=yes), ungabhala ikhodi ukuze uyithwebule esiyingqayizivele amavoti asuselwe kusihlonzi sobhalisile ohlwini lwakho nevoti labo. Lena indlela engcono ngaphandle kokukodwa:

  • Ivoti alibuyiselwa endaweni yakho yokumaketha noma i-CRM ukuze ukwazi ukuyisebenzisela ukwenza kube ngokwakho, ukukhomba, noma ukuhlukanisa.

Okuhle kakhulu: Yakha Ikhasi Elibhaliwe Elihlanganiswe Nenkundla Yakho Yokumaketha noma i-CRM

Kanye nekhasi okuyiwa kulo lapho amavoti angathathwa ngochungechunge lwemibuzo (isb. ?id=*|subid|*&vote=yes), ungabhala ikhodi ukuze uyithwebule esiyingqayizivele amavoti asuselwe kusihlonzi sobhalisile ohlwini lwakho nevoti labo. Ukwengeza, ungasebenzisa i-ID yobhalisile kanye ne-API yenkundla ukuze uphushele le datha ku-CRM noma inkundla yokumaketha. Kulesi simo, ungase ufise ukuvumela obhalisile ukuthi achofoze izikhathi ezingaphezu kwesisodwa, kodwa njalo agcine ivoti lokugcina.

Lungiselela I-imeyili Yeselula

Ithiphu lokugcina: Lungiselela amaklayenti e-imeyili eselula nabasebenzisi abazovota ngeminwe yabo. Ukunikeza isifunda esivela njengenkinobho futhi esinakho kokubili ububanzi nobude ukuze uthephe kalula kubalulekile. Nasi isibonelo:

<!DOCTYPE html>
<html lang="en">
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>Survey Email</title>
    <style>
        /* Add some basic styling for the buttons */
        .survey-button {
            display: block;
            width: 100%;
            max-width: 300px;
            margin: 0 auto;
            padding: 10px;
            text-align: center;
            background-color: #007bff;
            color: #fff;
            text-decoration: none;
            font-weight: bold;
            border-radius: 5px;
        }
    </style>
</head>
<body>
    <p>Dear recipient,</p>
    <p>We'd love to hear your feedback on our service. Please click one of the options below:</p>
    
    <!-- Three anchor tags acting as buttons -->
    <a href="https://domain.com?id=*|subid|*&vote=good" class="survey-button">Good</a>    <a href="https://domain.com?id=*|subid|*&vote=okay" class="survey-button">Okay</a>
    <a href="https://domain.com?id=*|subid|*&vote=poor" class="survey-button">Poor</a>

    <p>Thank you for participating in our survey!</p>
</body>
</html>

Kuzo zonke izimo, ukusebenzisana kweklayenti le-imeyili kanye nolwazi olunzulu lomsebenzisi kufanele kukhunjulwe. Ocwaningweni, ukusebenzisa izinkinobho ezicacile nezisebenzisekayo noma izixhumanisi kuvame ukwethenjwa kunokufaka amafomu e-HTML ngokuqondile kuma-imeyili.

Uma udinga usizo lokwakha izinhlolovo nokuqoqa idatha yenhlolovo nge-imeyili, ungangabazi ukucela usizo kuyo DK New Media.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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