Ukukhangisa Okuqukethwe

Ucwaningo Lwasisekelo Luguqula Kanjani Amakhampani Abaholi Bemboni

Abakhangisi baphendukele ekukhangiseni okuqukethwe, inkundla yezokuxhumana, ukukhangisa komdabu kanye nenqwaba yamanye amasu okumaketha ukwakha ubudlelwano nababukeli abaqondiwe kubo. Ochwepheshe bezentengiso bahlala befuna izindlela ezintsha namasu okwakha igunya nobunikazi bomkhiqizo wabo. Indlela eyodwa eyingqayizivele izinkampani ezimbalwa ezikhombisa ngayo isimo sazo njenge abaholi bezimboni kungokwakha okuyingqayizivele ucwaningo oluyinhloko lokho kukholakala futhi kuwusizo kubafundi bazo.

Incazelo Yocwaningo Lwemakethe Eyisisekelo: Ulwazi oluvela ngokuqondile emthonjeni-okungukuthi, amakhasimende angaba khona. Ungakwazi ukuzihlanganisela wena lolu lwazi noma uqashe omunye umuntu ukuthi akuqoqele lona ngezinhlolovo, amaqembu okugxilwe kuwo nezinye izindlela. Incazelo ngosomabhizinisi

U-Janna Finch, Umhleli Ophethe kwa Iseluleko se-Software, inkampani yocwaningo ehlinzeka ngokubuyekezwa kwamahhala kwesofthiwe yokumaketha, kamuva nje enze umbiko enikeza izibonelo ezine zezinkampani ezisetshenzisiwe ucwaningo oluyinhloko njengesu elisebenzayo lokufaka uphawu lomkhiqizo. Sinqume ukuhlangana no-Finch futhi sibone ukuthi yiluphi ulwazi olwengeziwe abenalo mayelana nokusebenzisa leli su. Nakhu abezokunikeza:

Ucwaningo lokuqala lungasiza kanjani ukwakha igunya lomkhiqizo?

Abakhangisi bayazi ukuthi ukushicilela ulwazi olwabiwe kaningi akwanele ukukhulisa ukusebenza kosesho noma ukuthuthukisa ukufunda okukhiqiza umkhondo nokuguqulwa. Lena akuyona iresiphi yempumelelo, futhi ngeke hlukanisa umkhiqizo wakho kusuka kweminye imikhiqizo.

Okuqukethwe kwekhwalithi ephezulu, kwasekuqaleni kuyindlela enhle yokweqa umsindo wezimbangi zakho futhi ucwaningo oluyisisekelo luwufanela kahle umthethosivivinywa. Ucwaningo oluyisisekelo, uma lwenziwe kahle, luhlinzeka ngokuqukethwe okulindelwe kwakho okuhlukile futhi okungatholakali kwenye indawo ngoba kusha.

Ukushicilela ucwaningo oluyinhloko kunezinzuzo ezibalulekile:

  1. Okuqukethwe iyabiwa: Abantu bahlale befuna izinto ezintsha nezithokozisayo futhi bagweme okuqukethwe okusatshalaliswe izikhathi ezingamakhulu ngama-spins ahluke kancane. Ucwaningo lwangempela lunethuba elingcono lokuthakazelisa futhi libe wusizo, okusho ukuthi abantu bazoba maningi amathuba okuba balubhale ku-tweet, baluthande, baliphine noma babhale ibhulogi ngalo.
  2. It igqamisa igunya lakho ngesihloko: Ukwenza iphrojekthi yokuqala yocwaningo akuwona umsebenzi olula. Kudinga amahora amaningi omuntu nokuzinikela. Abantu bayakubona lokhu futhi bayazi ukuthi uma inkampani yakho ibizimisele ngokwanele ukwenza iphrojekthi enkulu yocwaningo, kungenzeka ukuthi unegunya kule ndaba.
  3. Igunya lokwakha nalo linakho Imiphumela ye-SEO. Lapho abantu abaningi bethemba umkhiqizo wakho futhi behlonipha okuqukethwe kwakho, izinto zakho ezibonakalayo zizokwabelwana futhi zixhunywe nazo. Izinjini zokusesha zinquma ukuthi uma okuqukethwe kwakho kwabelwana kakhulu, khona-ke kungenzeka ukuthi kuyinsiza ebalulekile. Uma i-Google ibona lokhu kuhlobana kokuqukethwe kwakho, umkhiqizo wakho uzophatha igunya elengeziwe futhi uqale ukuvela phezulu kuma-SERP futhi abantu abaningi bazovakashela isayithi lakho. Izivakashi eziningi ngokuvamile zisho ukuguqulwa okwengeziwe.

Kungani kubalulekile ukwakha uphawu olugunyaziwe ku-inthanethi emabhizinisini?

Abantu bathambekele ekufuneni izinkampani ngoba bethemba uhlobo lwabo, noma bahlinzeka ngolwazi abebelufuna, noma babe nesipiliyoni esihle esidlule. Ngokwakha igunya lomkhiqizo elengeziwe, futhi wakha ukwethembana. Uma abantu bethemba inkampani yakho futhi bekubuka njengomholi, ekugcineni kungase kuholele emithonjeni eminingi kanye nemali engenayo.

Lokhu kubaluleke kakhulu ku-inthanethi. Uma umkhiqizo wakho unegunya kakhulu, kungenzeka ukuthi uzofinyelela phezulu emiphumeleni yosesho. Uma ibhizinisi lakho liba phezulu ekhasini lemiphumela yosesho le-Google, kulapho umkhiqizo wakho ubonakala kakhudlwana, futhi ukubonakala okukhulu kusho imali engenayo eyengeziwe. Kalula nje, akekho oke athenge kuwebhusayithi angayitholi.

Ingabe sikhona isibonelo somkhiqizo osebenzise ngempumelelo leli su lokumaketha?

Kunezinkampani ezimbalwa ezisebenzise ngempumelelo ucwaningo lokuqala ukuze zakhe igunya lomkhiqizo wazo. Inkampani eyodwa ikakhulukazi ibe nempumelelo emangalisayo ekusebenziseni leli su - I-Moz. I-Moz ibinegunya lokuthuthukisa injini yokusesha (SEO) cishe iminyaka eyishumi. Kodwa-ke, emzamweni wokugcina isimo sabo njengendawo yokuqala yokuya kumthombo wezinsiza ze-SEO, nabo babheka ocwaningweni oluyisisekelo.

I-Moz yenza inhlolovo phezu kwabakhangisi be-SEO abaphezulu abayi-120 ukuze baqoqe imibono yabo ezintweni ezingaphezu kwezingu-80 zezinjini zokusesha. I-Moz iqoqe idatha futhi ithuthukise amagrafu afundeka kalula kanye nezifinyezo zedatha ukuze ifundeke kakhulu kanye nokwabelana. Isinqumo sabo sokuphendukela ekusesheni okuyisisekelo saba yimpumelelo enkulu ngoba banikeze abakhangisi be-SEO ucwaningo oluwusizo noluthembekile okungekho omunye umuntu ongalunikeza. Lo mzamo ubazuzele cishe izixhumanisi ezingama-700 kanye namasheya omphakathi angaphezu kuka-2,000 (kanye nokubala!). Lolu hlobo lokubonakala alukhulisi igunya lomkhiqizo wabo kuphela, kodwa futhi luqinisa isithunzi sabo njengomthombo ohlonishwayo wolwazi lwe-SEO kanye nemikhuba ehamba phambili.

Yiziphi iziphakamiso onazo kwezinye izinkampani ezicabanga ukusebenzisa ucwaningo oluyisisekelo ukuze zakhe igunya lomkhiqizo wazo?

Qonda ukuthi ukwenza ucwaningo oluyisisekelo lwekhwalithi ephezulu kuthatha isikhathi esiningi nomzamo. Njenganoma iyiphi iphrojekthi enkulu, isu nokuhlela kubalulekile. Nayi imibuzo embalwa okufanele uzibuze yona ngaphambi kokuthi uqale ukuqoqa idatha:

  1. Yini engifuna ukuyithola?
  2. Ngingaluqoqa kanjani lolu hlobo lolwazi? Zibuze ukuthi indlela engcono kakhulu yokuqoqa idatha iwukuba udale inhlolovo ongabelana ngayo, noma ukuxoxisana neqembu elincane lochwepheshe, noma ungakwazi yini ukuqoqa idatha ngokwenza owakho umbono.
  3. Okutholakele kule phrojekthi kuzoba usizo kanjani kumakhasimende ami noma izethameli? Ungadlula kukho konke ukunyakaza nokusebenza kanzima kokuqoqa idatha yekhwalithi, kodwa uma ingelona usizo, ithakazelisa futhi yabelwana ngayo kalula, izosiza kanjani ukwakha igunya lakho?

Uma uphendula le mibuzo usuvele uphambi kwezimbangi zakho eziningi.

Uke wasebenzisa ucwaningo lokuqala ukuze ukhuphule igunya lomkhiqizo wakho? Sicela wabelane ngendaba yakho noma ukuphawula kwakho ngezansi.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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