Ezohwebo kanye nokudayisaI-imeyili Marketing & AutomationI-Marketing Infographics

Ingabe Ukwenza Umuntu Okungakanani Kungalimaza Ibhizinisi Lakho?

Ukwenza kube ngokwakho, okuqukethwe okuguquguqukayo, ukumaketha kabusha, ukulandelela i-IP... sonke siyazi ukuthi abathengi bayakwazisa futhi basabela kahle kumilayezo yomuntu siqu kanye nolwazi, kodwa ingabe abathengisi bangakwazi ukuya kude kakhulu? I-Accenture ikhiphe imiphumela yocwaningo lwabo lomuntu siqu ethi YEBO.

Uhlolojikelele Lwenhlolovo Yokwenza Abathengi

The I-Accenture Personalization Survey ihlole okulindelwe yikhasimende mayelana nokuzizwisa kokuthenga komuntu siqu futhi yahlonza izinhlobo zobuchwepheshe bokuthengisa, ukuzizwisa kwekhasimende okufanelana nawe kanye nokuxhumana - ku-inthanethi nasesitolo - abathengi abangase bakuzwe.

Siyakwamukela Amasu Okwenza Okuthandwa nguwe

Okwamukeleka kakhulu ukuxhumana nomthengisi wasesitolo kanye neminikelo ecashunwe ngabaphenduli kuhlolo ihlanganisa:

  • Automatic izaphulelo ekuphumeni amaphuzu okwethembeka noma amakhuphoni (amaphesenti angu-82)
  • Ukukhushulwa kwesikhathi sangempela (Amaphesenti angama-57)
  • Kuyahambisana iziphakamiso zezinto (Amaphesenti angama-54)

Amasu Okwenza Okuthandwa nguwe

Uma kukhulunywa ngemizwa yomuntu siqu eku-inthanethi, izinketho ezidume kakhulu zihlanganisa:

  • Iwebhusayithi ilungiselelwe ngedivayisi (ideskithophu, ithebhulethi, iselula) (amaphesenti angama-64)
  • Izinhlinzeko zokuphromotha ezintweni ikhasimende elizicabangela kakhulu kanye nokuzulazula kwewebhu okunembile kuye ngokuthi umthengi ufuna ukuphequlula yini (amaphesenti angama-59)
  • Qhathanisa amanani noma uthenge into (amaphesenti angama-59)

Amasu Okwenza Okuthandwa Nguwe angakhululekile

Ngokocwaningo, abathengi abakhululeke kangako ngala maqhinga alandelayo okwenza kube ngokwakho:

  • Abadayisi ukuphakamisa hhayi ukuthenga izinto eziku-inthanethi ngaphandle kwesabelomali sazo ezindaweni zamathikithi amakhulu njengezitolo zokuthuthukisa ikhaya ne-electronics (amaphesenti angu-46).
  • Izitolo ezinkulu kanye nezitolo zokudla ukweluleka nabo hhayi ukuthenga izinto eziku-inthanethi ngaphandle kwemikhawulo yazo yokudla (amaphesenti angama-40).
  • Abalingani besitolo abangahlinzeka izincomo ngokusekelwe phezu kwabo izinkinga zempilo yomndeni esitolo (amaphesenti angu-42).
  • Abalingani besitolo ebabingelela ngamagama lapho bengena esitolo (amaphesenti angu-36).
  • Abathengisi bebanikeza impendulo evela kubo
    abangani ku-inthanethi (Amaphesenti ayi-52).

Ukwenza kube ngokwakho kungaba indlela enamandla yokuthi abathengisi bahlukanise kwabancintisana nabo, bakhulise usayizi kabhasikidi futhi bakhe ukwethembeka kwamakhasimende. Ukuze kusetshenziswe ngempumelelo ukwenza kube ngokwakho kuzo zonke iziteshi, abathengisi bazozuza ekuqondeni amakhasimende ezingeni elibanzi kanye nangawodwa - ukunquma lapho amasu okwenza kube ngokwakho angaqhuba kahle kakhulu imiphumela yebhizinisi, kanye nokunikeza amasethi ayinhloko amakhasimende ukukhetha kokuthi afisa ukubamba iqhaza kanjani. UDave Richards, umqondisi ophethe umhlaba wonke we-Accenture's Retail Practice

Kukhona abanye abahlukanisi ngokuya ngezibalo zomthengi. Qiniseka ukuthi ufunda i- Ishidi Leqiniso le-Accenture futhi uhlole okutholakele okuphelele.

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Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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