Ungakusebenzisa Kanjani Okuqukethwe Okukhiqizwe Umsebenzisi Ngaphandle Kokumangalelwa

amalungelo we-scoopshot ugc

Izithombe ezenziwe ngumsebenzisi seziyigugu elibalulekile kubakhangisi nemikhiqizo yezindaba, zinikela ngokuqukethwe okubandakanya kakhulu futhi okubiza kakhulu kwemikhankaso- ngaphandle kwalapho kuba nomphumela wokumangalelwa ngezigidi zamadola. Unyaka ngamunye, imikhiqizo eminingana ifunda lokhu ngendlela enzima. Ngo-2013, umthwebuli zithombe wamangalela iBuzzFeed nge $ 3.6 million ngemuva kokuthola isiza sisebenzise esinye sezithombe zakhe zeFlickr ngaphandle kwemvume. I-Getty Images ne-Agence France-Presse (AFP) nabo bahlupheka icala elibiza u- $ 1.2 million ngemuva kokudonsa izithombe ze-Twitter zomthwebuli wezithombe ngaphandle kwemvume.

Ukungqubuzana phakathi kokuqukethwe okwenziwe umsebenzisi (i-UGC) namalungelo edijithali sekuyingozi emikhiqizweni. I-UGC isiphenduke ukhiye wokuvula isizukulwane seminyaka Eyinkulungwane, okubikwa ukuthi siyazinikela ngaphezu kwamahora angu-5.4 ngosuku . Kodwa-ke, icala eliphakeme, ekugcineni lizokhipha ukwethembeka nobuqiniso i-UGC ehlose ukudala.

Ukungaqondi okuvamile ukuthi okuqukethwe kwezingosi zokuxhumana kungumdlalo ofanele wabakhangisi. Ngaphandle kokuthi usebenzela amanethiwekhi omphakathi, akunjalo. Ngokwesibonelo, Imigomo Yesevisi ye-Facebook vikela ilungelo lenkampani lokusebenzisa nokuqukethwe komsebenzisi okungaphansi kwelayisense kwezinye izinkampani. Ama-Twitter emhlabeni wonke, okungakhethi, ilayisense engenazindleko zasebukhosini (ngelungelo le-sublicense) ibanikeza ngempumelelo inkululeko ephelele yokwenza imali ngokuqukethwe komsebenzisi. IFlickr empeleni inayo igunya elingenamkhawulo ukusebenzisa okuqukethwe okunjalo.

Izingosi zokuxhumana nabantu zazi kangcono kunokusebenzisa kabi leli lungelo. Njengoba i-Instagram yatholwa ngasekupheleni kuka-2012, imigomo yesevisi ethembisa ukuguqula izithombe zomuntu uqobo ibe yizikhangiso - ngaphandle kwesinxephezelo - ingadala umsangano wabezindaba owesabisayo isigamu sesisekelo somsebenzisi. Uma amanethiwekhi wokuxhumana nomphakathi engakwazi ukwenza kabusha i-UGC ngokusemthethweni ngaphandle kokukhala komphakathi, nawe awukwazi.

Ngenkathi abathengisi bebazi ubungozi bokuphindaphinda okuqukethwe okwenziwe ngumsebenzisi ngaphandle kwemvume, amathuba okubanjwa abonakala ephansi. Ubulula bokuqukethwe okukhohlisayo 'mahhala' kungafiphaza ukwahlulela kwethu. Sifisa impumelelo yemikhankaso ye-UGC efana ne-ALS Ice Bucket Challenge, futhi siyayamukela inselelo yokuncintisana kulelo zinga. Ekugcineni, noma kunjalo, abathengisi kuzofanele bahloniphe amalungelo edijithali noma babuke umlilo we-UGC.

Ngakho-ke singayixazulula kanjani le nkinga? Amalungelo empahla yokusungula aseduze futhi ayathandeka enhliziyweni yami - ngokudalulwa okugcwele, ngasungula iScoopshot, ipulatifomu yokuqongelela isithombe, ukusiza ukulwa nale nkinga. Yize ingekho indlela eyodwa yokuthwebula, ukuhlela nokuthumela i-UGC, ubuchwepheshe obukhethayo kufanele buhlinzeke ngohlelo olusebenzayo lokuqinisekisa izithombe, ukuvikela ukukhishwa kwemodeli nokuthola amalungelo wesithombe. Ngokuningiliziwe, nazi izingqinamba ezintathu okufanele ubhekane nazo ukuze usebenzise i-UGC ngokuzibophezela:

  1. Ngazi kanjani ukuthi isithombe siyiqiniso? Ngemuva kokuthunyelwe kwezithombe kwinethiwekhi yokuxhumana nabantu, cishe akunakwenzeka ukuqinisekisa umlando wayo. Ngabe yadutshulwa ngumsebenzisi futhi yathunyelwa ngqo? Ingabe yahlulwa kusuka kubhulogi? Ingabe ithwetshulwe izithombe? Uma ukumaketha kwakho kokuqukethwe nemizamo ye-brand journalism ikubamba ube sezingeni eliphakeme lobuqotho, imvelaphi yezithombe zakho ibalulekile. Ngaphandle kwamacala angahle abe khona, ukusebenzisa kabi isithombe noma ukufaka uphawu olungaqondile kusithombe kungaholela ekulahlekelweni kokwethenjwa yizilaleli zakho. Isixazululo sakho se-UGC sidinga ukuqinisekisa ukuthi akekho noyedwa ongalawula isithombe phakathi kokuthwetshulwa nokudluliswa ezandleni zakho. Uma isithombe sesivele sithumele kuwebhu, awunakuqiniseka ngalokho.
  2. Nginayo imvume yokushicilela lesi sithombe? - Amakhasimende aqotho ayathanda ukubamba iqhaza ku-UGC. Bazizwa behloniphekile ngokuthi ukhethe okokusebenza kwabo ukuthi bakumele uphawu lomkhiqizo emhlabeni. Kodwa-ke, umndeni wabo nabangane kungenzeka bangahlanganyeli lowo muzwa. Ngakho-ke, ake sithi umlandeli we-Facebook ukunika imvume yokusebenzisa isithombe sakhe nabangane bakhe abathathu abagqoke uphawu lwakho lwezimpahla. Uma uhluleka ukuthola ukukhishwa kwemodeli kwabo bonke abantu abane, noma ngubani kubo angakumangalela. Ngeshwa, inqubo yokuxhumana nomuntu ngamunye nokuthola ukukhishwa ingaba yisicefe. Esikhundleni sokulandela wonke umuntu owenziwe, ungakhetha ithuluzi lokuqoqa le-UGC eliqoqa ngokuzenzakalela ukukhishwa kwemodeli ngaphakathi kokuhamba komsebenzi wakho.
  3. Ngiwathenga kanjani futhi ngiwafakazele kanjani amalungelo wesithombe? Ukuze uzivikele, thola ngokusemthethweni futhi ubhale phansi ukudluliswa kwamalayisense ezithombe phakathi komdali nenhlangano yakho. Impela, ungasebenzisa amarekhodi e-imeyili noma ama-invoice ukukhombisa ukuthi uyidlulisile ngokufanele ilayisense, kepha lokhu kuba nenkinga enkulu uma uqoqa izinkulungwane zezithombe ezenziwe ngumsebenzisi.Ngiphakamisa ukuthi kusetshenziswe ubuchwepheshe obusebenzisa ukushintshaniswa kwamalungelo empahla yengqondo ku Ukuhamba komsebenzi we-UGC.

Ekupheleni kosuku, izithombe ze-Facebook ne-Twitter azikufanele ukumangalelwa ngezigidigidi zamadola kanye nehlazo le-PR. I-UGC yingxenye esemqoka yokukhangisa kokuqukethwe kwanamuhla, kepha idinga ukwenziwa ngokucophelela. I-BuzzFeed kanye ne-Getty Images / AFP debacles bezivinjelwa zombili, futhi angingabazi ukuthi lezi zinkampani ziye zabuyekeza inqubo yazo yokuphatha amalungelo ezithombe.

Njengomakethi, vikela ukuthembeka kwakho, amaqhinga akho nomsebenzi wakho. Siza wonke umphakathi wethu ulondoloze i-UGC kusuka ekuhlaselweni okungahle kwenzeke.

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