Ukumakethwa Kwamaselula Nethebulethi

Ungayakha Kanjani Isu Lokumaketha Ukuze Ukhulise Ukwamukelwa Kwakho Kweselula?

Ingabe ufuna ukukhipha uhlelo lokusebenza olukhulu kunawo wonke owake waphila emhlabeni? Kulungile, siyakukholwa, kodwa qala ubheke lawa macebiso okuthi ungayibeka kanjani ukuze ibe yimpumelelo. Uhlelo lokusebenza olupholile aluyona into kuphela ekwenza uphumelele, kodwa futhi isu elihle lokumaketha nokubuyekezwa okuhle. Qhubeka ufunda ukuze uthole ukuthi ungaba kanjani ne-Candy Crush elandelayo yalesi sizukulwane:

  1. Yiba ezicathulweni zomsebenzisi wakho ekuqaleni

Awuzenzeli uhlelo lokusebenza kuphela ngoba uthole ukukhanga kule makethe yebhizinisi. Cha. Udala uhlelo lokusebenza lweselula lwabasebenzisi bokugcina. Ngakho-ke, qala ukucabanga njengabo. Thola ukuthi obani izithameli zakho ezihlosiwe, futhi uthole mayelana nokuzilibazisa kwazo, mayelana nokuthanda kwabo okubonakalayo (imibala nokuklama), lokho abakufundayo, ukuthi imuphi umculo abawuthandayo. Konke ongakwenza. Lokhu kuzokusondeza kumsebenzisi wokugcina ngoba uzohambisana nabakuthandayo. Ngisho nokwethula umculo ofanele kubo kuzoba nomthelela omkhulu esinqumweni sabo sokuwulanda, futhi okubaluleke kakhulu, ukungawususi.

Phela, amakhasimende anentshisekelo kuzinhlelo zokusebenza ezingamakhulu, kodwa ajwayele ukuzisusa ezinsukwini ezimbalwa kamuva ngoba kukhona okwakungahambi kahle kuwo, noma avele abhoreka. Ngakho-ke, umshikashika wangempela ekuthuthukisweni kohlelo lokusebenza ukwenza umsebenzisi anamathele kuhlelo lokusebenza futhi angazizwa ephoqelekile ukuthi alususe.

Ngemuva kokuthi uthole umsebenzisi wakho okhonjiwe, mfake njengesihloko kuso ukusebenziseka kokuhlolwa futhi umvumele akusize udale uhlelo lokusebenza oluphelele abangaluthanda ocingweni lwabo. Ngethembe; kuzokwenza umehluko.

  1. Ikhasi lokufika kufanele libe eliphelele

Ikhasi lokufika liyinto yesibili ebonwa umsebenzisi, futhi kufanele libe usizo kakhulu, ukuphendula yonke imibuzo yakhe. Udinga ukuba nezithombe-skrini ezimbalwa, ulwazi mayelana nokuthi lenzani uhlelo lokusebenza nokuthi yiziphi izici zalo ezihamba phambili. Ukubuyekezwa kufanele futhi kukhanye, ukuze umsebenzisi angaphoxeki futhi anikeze uhlelo lokusebenza isithombe.

  1. Uma ukubuyekezwa kukubi, lalela abasebenzisi

Ungase uthole izibuyekezo ezimbi, futhi uma zonke ziphathelene nenkinga efanayo, lokhu kusho ukuthi isibuyekezo esilandelayo kufanele silungise leyo nkinga, noma umsebenzisi angase adedele uhlelo lwakho lokusebenza. Into engaqondakali ekuthuthukisweni kohlelo lokusebenza ukuthi abantu abaningi bacabanga ukuthi uhlelo lokusebenza lwenziwa uma lwethulwa. Kodwa-ke, lona umbono ongalungile, uhlelo lokusebenza awenziwa neze, udinga ukulibuyekeza njalo ukuze lilingane namazinga asanda kufinyelelwa umsebenzisi.

  1. Amagama angukhiye abalulekile

Ukulungiswa kwesitolo sohlelo lokusebenza ifana kakhulu ne-search engine optimization (SEO), inemiqondo efanayo: amanye amagama aseshwa kakhulu kunamanye. Amagama alula abhekwa kakhulu. Udinga ukubheka amathrendi, kodwa kunezinhlelo eziningi ezizokusiza ukuthi uthole ukuthi yimaphi amagama angukhiye akulungele.

  1. Dala isu lokumaketha futhi unamathele kulo

Ukusebenzisa amasu okuthengisa kuwukuphela kwendlela izinkampani eziphila ngayo kunoma iyiphi imakethe, noma ngabe ziyazi noma cha. Ukuthengisa kuyisizinda esikhulu esizokusiza uma ufuna ukuthengisa izithelo endaweni yesikwele noma ukuletha uhlelo lokusebenza kubantu abalungile. Ngakho-ke, hlangana nomnyango wakho wokumaketha noma i-ejensi yokumaketha uma ungenalo lolu hlobo lomnyango enkampanini yakho, futhi uthole ukuthi iyiphi indlela elungile yokubeka uhlelo lwakho lokusebenza kubasebenzisi bokugcina. Emkhathini ohambayo, izinto zihamba ngokushesha okukhulu; izinhlelo zokusebenza sezivele ziyizinkulungwane, futhi kubonakala sengathi ayikho indlela yokwenza izethameli zakho ezihlosiwe zibone uhlelo lokusebenza oluzilungiselele.

Kodwa-ke, ngokusebenzisa okungajwayelekile amasu marketing, okubizwa nangokuthi ukumaketha kwe-guerilla, kungakubeka emehlweni omsebenzisi wokugcina. Sebenzisa kuphela ukumaketha okuku-inthanethi uma ungelona uhlelo lokusebenza olusekelwe endaweni, njengamawebhusayithi, amavidiyo, ubufakazi, nokunye. Amanxusa, njengosaziwayo noma ochwepheshe, azosiza uhlelo lwakho lokusebenza ukuba luqine ekwenzeni uhlelo lwakho lokusebenza lubonakale. Abantu balalela osaziwayo ngoba bayamazi umuntu futhi bayamethemba.

Isu lokumaketha ‘liyiphakheji elihle’ lohlelo lwakho lokusebenza ikhasimende elizoqala ukulibona. Qiniseka ukuthi inhle.

Isiphetho

Ukudala uhlelo lokusebenza nokwenza luphumelele kuyinqubo enzima, kodwa kuzokunika ukwaneliseka ngokuqinisekile. Ungakhohlwa ukusebenzisa isu eliqinile lokumaketha elizokubeka endaweni efanele ikhasimende lakho elihlosiwe. Sesha amagama angukhiye alungile ukuze uqambe uhlelo lwakho lokusebenza, futhi wenze ikhasi lakho lokubikezela lifanekisele kahle lokho okwenziwa uhlelo lwakho lokusebenza.

UMehul Rajput

Mehul Rajput uyi-CEO ye I-Mindinventory, inkampani enikezela ngezinsizakalo zokuthuthukiswa kohlelo lokusebenza lweselula kuzingxenyekazi ze-iOS nezama-Android zamakhasimende omhlaba jikelele. Uyakuthanda ukubhala kubuchwepheshe beselula, ukuthuthukiswa kohlelo lokusebenza, ukuqala, ezamabhizinisi kanye nokumaketha kohlelo lokusebenza lweselula. Ungumnikeli ojwayelekile ku-Entrepreneur, HuffingtonPost, Business.com, TechCocktail, SiteProNews, Inc42, Business2Community nabanye abaningi.

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