Izibalo nokuhlolaUkukhangisa OkuqukethweEzohwebo kanye nokudayisaI-imeyili Marketing & AutomationAmavidiyo Wokumaketha NokuthengisaUkumakethwa Kwamaselula NethebulethiUkunika Amandla UkuthengisaSesha MarketingI-Social Media & Influencer Marketing

Uhlu lwami lokuhlola oluku-inthanethi ngoku-oda okubekwe phambili

Kunethoni lezinto ezidinga ukufeza ukusebenzisa ngokugcwele isu lokumaketha online, kepha ngivame ukumangazwa ukubaluleka kokuthi izinkampani zibeka into ngayinye ohlwini lokuhlola. Njengoba sithatha amaklayenti amasha, sibheke ukuqinisekisa ukuthi amasu anomthelela omkhulu afezwa kuqala… ikakhulukazi uma kulula. Ukusikisela: ukumaketha okuqukethwe nokukhangisa ngemidiya yezokuxhumana akulula kangako.

  1. Iwebhusayithi - Ngabe inkampani inayo iwebhusayithi evusa impendulo kuzethameli zakho ukuthi ingumthombo wolwazi othembekile nokuthi umkhiqizo noma insizakalo izoba lusizo ezidingweni zezivakashi?
  2. ukuzibophezela - Ingabe isiza sinayo indlela yokuthenga noma yokucela impendulo esivakashini? Uma ungathengisi umkhiqizo, leli kungaba yikhasi lokufika elinefomu lokuqoqa imininingwane yezivakashi ukuhweba ngokubonisa noma ukulanda okuthile.
  3. Kukhuluma - Ini analytics amathuluzi onawo wokulinganisa umsebenzi futhi akusize ukuthi uthuthukise ukusebenza kwakho konke kokukhangisa online?
  4. Sales – How does the company follow up on visitors who engage? Is the data captured in a CRM? Or does it kick off a marketing automation process to score and respond to the lead?
  5. imeyili - Ingabe unohlelo lwe-imeyili oluhlinzeka amaklayenti njalo ngokuqukethwe okubalulekile kanye / noma amathemba ngokuqukethwe okuzowabuyisela emuva kusayithi lakho futhi ukuwaguqulele kumakhasimende?
  6. Hambayo - Ingabe isiza senzelwe ukubukwa kweselula nethebhulethi? Uma kungenjalo, uphuthelwa yizivakashi eziningi ezingafuna ukwenza ucwaningo ngomkhiqizo wakho kepha ziyahamba ngoba isiza sakho asilungiselelwe ukubukwa kwaso.
  7. Ukucinga - Manje njengoba usunesayithi elihle nenqubo eqinile yokuthola imikhondo, ungalikhulisa kanjani inani lemikhondo efanelekile? Isiza sakho kufanele sakhiwe kufayela le- uhlelo lokuphatha okuqukethwe olulungiselelwe ukusesha. Okuqukethwe kwakho kufanele kukusebenzise amagama angukhiye ngempumelelo.
  8. Local - Ngabe izivakashi ezifuna umkhiqizo noma insizakalo yakho zifuna zona esifundeni? Ngabe ukuthuthukisile okuqukethwe kwakho ukukhuthaza imikhiqizo nezinsizakalo zakho esifundeni? Ungafisa ukwengeza amakhasi lokho khomba ukusesha kwasendaweni imigomo. Ibhizinisi lakho kufanele lifakwe ohlwini lwemibhalo yebhizinisi ye-Google kanye ne-Bing.
  9. Izibuyekezo - Ingabe zikhona izingosi zokubuyekeza zezinhlobo zemikhiqizo nezinsizakalo ozihlinzekayo? Ngabe ibhizinisi lakho noma umkhiqizo wakho ubhalwe kuzo? Ingabe unayo indlela yokushayela izibuyekezo ezinhle kulawo masayithi ngamakhasimende akho amanje? Amasayithi afana Uhlu luka-Angie (iklayenti) kanye neYelp bangashayela ibhizinisi eliningi!
  10. Okuqukethwe – Ingabe unayo indlela yokushicilela ngokungaguquki okuqukethwe esizindeni sakho okubalulekile kuzithameli oziqondise? Ukuba nebhulogi yebhizinisi kuyindlela enhle kakhulu yokubhala okuqukethwe kwakamuva, okuvamile nokubalulekile okufunwa yizithameli zakho. Sebenzisa imidiya ehlukene ukuheha izethameli ezihlukene... umbhalo kokubhalwe kubhulogi, izithombe kumashadi, ukubuyekezwa kwe-instagram kanye ne-infographics, umsindo kumaphodikasti, nevidiyo ku-YouTube kanye Vimeo izibuyekezo. Futhi ungakhohlwa amathuluzi wokusebenzisana! Izibali namanye amathuluzi ayamangalisa ekuheheni nasekubandakanyeni izithameli.
  11. Social - Unayo i-akhawunti ye-Twitter? Ikhasi le-LinkedIn? Ikhasi le-Facebook? Ikhasi le-Google +? Iphrofayili ye-Instagram? Ikhasi le-Pinterest? Uma ukwazi ukuthuthukisa okuqukethwe okuhle ngokungaguquguquki futhi ugcine umugqa ovulekile wezokuxhumana, ngezenhlalo, namakhasimende akho namathemba, ezenhlalo zingasiza ukukhulisa umyalezo wakho kwamanye amanethiwekhi afanele amathemba ngokwakha umphakathi wabalandeli. Ubasebenzisa kanjani abalandeli bakho ukuqhubekisela phambili ibhizinisi lakho?
  12. Promotion – Manje njengoba usunazo zonke izindlela zokukhiqiza, ukuphendula nokukhulisa umlayezo wakho, sekuyisikhathi sokuwuphromotha nawe. Ukusesha okukhokhelwayo, okuthunyelwe okuxhasiwe, ukukhangisa kwe-Facebook, ukukhangisa kwe-Twitter, ukukhangisa kwe-YouTube, ubudlelwano bomphakathi, ukukhishwa kwabezindaba... kuba lula futhi kuthengwa kakhulu ukukhangisa okuqukethwe kwakho kwamanye amanethiwekhi ahlobene. Ungase ungakwazi ukungena kulawa manethiwekhi ngokuqukethwe okuhle kuphela, kodwa ukufinyelela kwakho kuvame ukunikezwa ngokukhangisa.
  13. Ukuzenzekelayo – inani lemithombo yezokuxhumana namanethiwekhi likhula liba nzima kakhulu usuku nosuku, kodwa izinsiza esizihlinzeka ngeminyango yezokukhangisa azikhuli ngezinga elifanayo. Lokhu kwenza i-automation ibe yinto edingekayo namuhla. Ikhono lokushicilela umlayezo olungile ngesikhathi esifanele, ukuqapha kanye nezicelo zomzila kusuka kunoma iyiphi inethiwekhi futhi unikeze isisetshenziswa esifanele, ikhono lokuthola amaphuzu nokuphendula ngokuzenzakalelayo emithonjeni esekelwe ezingeni labo lokuzibandakanya, kanye nezindlela zokuqoqa le datha. ohlelweni olusebenzisekayo… ukuzenzela kuyisihluthulelo sokukala ukumaketha kwakho ku-inthanethi.
  14. Diversity - lokhu kungase kungenzi uhlu oluningi, kodwa ngikholelwa ukuthi ukuba nenethiwekhi yochwepheshe ukukusiza ngemizamo yakho yokumaketha ku-inthanethi kubalulekile. Ochwepheshe abaningi bezentengiso banokukhethekile abanethezeke ngakho. Ngezinye izikhathi banethezekile kangangokuthi indlela abayazisa ngayo ithatha kuqala futhi lawa amanye amasu awekho ngokuphelele. Buza uchwepheshe wokumaketha nge-imeyili, isibonelo, mayelana nokwakha umphakathi we-Facebook futhi angase ahlekise ngawe - naphezu kwezinkampani eziningi ezishayela amabhizinisi amaningi nge-Facebook. Ukuboleka elwazini lenethiwekhi yakho kuvame ukukunikeza ukuqonda ngezifundo eziningi, amathuluzi amaningi, namathuba amaningi okuthuthukisa imizamo yakho yokumaketha ku-inthanethi.
  15. Testing - Ngaso sonke isikhathi sokuphindaphindwa kwawo wonke amasu, ithuba lokwenza i-A / B nokuhlolwa kwe-multivariate yilona okungafanele linakwe. (Empeleni angikunakanga lapha futhi ngiyabonga URobert Clarke of I-Op Ed Marketing, siyingezile!)

This is my priority as I’m evaluating a business’ online marketing efforts but it may not be yours by any means. What else do you look for in an online marketing strategy? Did I miss anything? Is my order of priorities screwed up?

Ngixoxe ngalolu hlu ku-podcast yakamuva:

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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