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Uhlu Lokuhlola: Ungakwenza Kanjani Okuthunyelwe Okulandelayo Kwebhulogi Yakho Ukuze Uthole Umthelela Omkhulu Ezinjinini Zokusesha kanye Nezokuxhumana

Esinye sezizathu zokuthi ngibhale eyami incwadi yokubhuloga ezinkampani eminyakeni eyishumi edlule bekuwukusiza izethameli ukuthi zisebenzise ukubhuloga ekukhangiseni kwenjini yokusesha. Ukusesha akusafani nanoma iyiphi enye indlela ngoba umsebenzisi wosesho ubonisa inhloso njengoba efuna ulwazi noma acwaninga ukuthenga kwakhe okulandelayo.

Ukuthuthukisa ibhulogi kanye nokuqukethwe okungaphakathi kweposi ngalinye akulula njengokuphonsa amagama angukhiye kungxube... Ungasebenzisa amathiphu namasu ambalwa ukuze uthuthukise okuthunyelwe futhi usebenzise ngokugcwele konke okuthunyelwe kwebhulogi.

Ukuhlela Okuthunyelwe Kwebhulogi Yakho

  • Iyini umqondo ophakathi kokuthunyelwe? Ingabe ikhona impendulo ozama ukuyinikeza embuzweni othile? Ungadideli abantu ngokuxuba imibono ehlukene kokuthunyelwe kwebhulogi eyodwa. Ingabe isihloko siyaphawuleka? Okuqukethwe okumangalisayo kusatshalaliswa ezinkundleni zokuxhumana futhi kungadonsa abafundi abaningi. Nquma hlobo luni lokuthunyelwe uzobhala.
  • Yiziphi amagama angukhiye nemishwana ongayikhomba kokuthunyelwe kwakho kwebhulogi? Ingabe uke wawabuka amathrendi ukuze ubone ukuthi lukhona yini ukusesha okwengeziwe?
  • Akhona izixhumanisi zangaphandle ungabheka lapho ubhala okuthunyelwe kwakho? Ukunikeza inani kubafundi bakho kusho ukubanikeza ulwazi oluningi ngangokunokwenzeka njengoba becwaninga isihloko obhala ngaso.
  • Akhona izixhumanisi zangaphakathi ungabheka lapho ubhala okuthunyelwe kwakho kwamanje? Ukuxhumanisa ngaphakathi kwamanye amaposi noma amakhasi kungasiza umfundi ukuthi angene ajule futhi avuselele okuqukethwe okudala okubhalile.
  • Ini idatha esekelayo ungakwazi ukunikeza okusekela okuthunyelwe kwakho? Akwanele ukubhala umbono wakho ukuze wamukelwe, okuhlanganisa izingcaphuno zomunye uchwepheshe, izibalo, amashadi, noma izinkomba zibalulekile ukuze umbono wakho noma iseluleko sithathwe ngokungathi sína.
  • Ingabe ikhona i isithombe noma ividiyo yommeleli ongakusebenzisa okushiya umbono kumfundi? Ingqondo yethu ayivamisile ukukhumbula amagama… kodwa sicubungula futhi sirekhode izithombe kangcono kakhulu. Ukuthola isithombe esihle esizomela okuqukethwe kwakho kuzoshiya umbono othe xaxa kubafundi bakho.
  • Ufuna abantu benzeni do ngemva kokufunda okuthunyelwe? Uma unebhulogi yebhizinisi, mhlawumbe eyokubamema ukuze bakubonise noma bakushayele ucingo. Uma kuwukushicilela okufana nalokhu, mhlawumbe okokufunda okuthunyelwe okwengeziwe ngesihloko noma ukuphromothelwe kumanethiwekhi abo. (Zizwe ukhululekile uchofoze izinkinobho ze-Retweet nethi Like ngenhla!)
  • Khombisa ubuntu obuthile futhi nikeza umbono wakho. Abafundi abahlale bebheke ukuthola izimpendulo eposini, baphinde babheke ukuthola imibono yabantu ngempendulo. Ukungqubuzana kungashukumisela abafundi abaningi… kodwa ngenzeleli futhi uhlonipheke. Ngiyabathanda abantu abaphikisanayo kubhulogi yami… kodwa ngihlala ngizama ukuyibeka esihlokweni engikhuluma ngaso, ngaphandle kokubiza amagama noma ukubukeka njengembongolo.

Ukulungiselela Okuthunyelwe Kwebhulogi Yakho

Ngizocabanga ukuthi eyakho uhlelo lokuphathwa kokuqukethwe lwenziwe ngokuphelele nokuthi ibhulogi yakho yomibili fast futhi isabela kuselula amadivaysi. Nazi izinto eziyishumi ezibalulekile ukusebenzisa ngokugcwele injini (SEO) uma isayithi lakho licaca futhi likhonjwa injini yokusesha… kanye nezinto ezizobandakanya umfundi wakho:

Uhlu Lokuhlola Lokusebenzisa i-Blog Post
  1. Isihloko sekhasi - Kuze kube manje, ithegi yesihloko iyingxenye ebalulekile yekhasi lakho. Funda indlela yokuthuthukisa amathegi akho esihloko, futhi uzokwandisa kakhulu izinga kanye nezinga lokuchofoza lokuthunyelwe kwebhulogi yakho emakhasini emiphumela yenjini yokusesha (I-SERP). Igcine ngaphansi kwezinhlamvu ezingu-70. Qiniseka ukuthi ufaka incazelo egcwele ye-meta yekhasi - ngaphansi kwezinhlamvu eziyi-156.
  2. Thumela i-Slug - ingxenye ye-URL emele okuthunyelwe kwakho ibizwa nge-post slug futhi ingahlelwa kuzingxenyekazi eziningi zokubhuloga. Ukushintsha ama-slugs amade okuthunyelwe kube ngamagama amafushane, ayisihluthulelo kunama-slugs amade, adidayo kuzothuthukisa isilinganiso sakho sokuchofoza kumakhasi wemiphumela yenjini yokusesha (ama-SERP) futhi kwenze okuqukethwe kwakho kube lula ukwaba. Abasebenzisi benjini yokusesha bathola isenzo esiningi kakhulu ekusesheni kwabo, ngakho-ke ungesabi ukusebenzisa ukuthi, kanjani, ngubani, kuphi, nini, nokuthi kungani kuma-slugs akho ukuthuthukisa i-slug.
  3. Isihloko seposi - Nakuba isihloko sekhasi lakho singathuthukiswa ukuze liseshwe, isihloko sakho sokuthunyelwe kuthegi ethi h1 noma h2 singaba isihloko esicindezelayo esidonsa ukunaka futhi sihehe ukuchofoza okuningi. Ukusebenzisa ithegi yesihloko kwenza injini yokusesha yazi ukuthi ingxenye ebalulekile yokuqukethwe. Ezinye izinkundla zokubhuloga zenza isihloko sekhasi nesihloko sokuthunyelwe kufane. Uma benza, awunayo inketho. Uma bengakwenzi, noma kunjalo, ungasebenzisa ngokunenzuzo kokubili!
  4. Ukwabelana - ukunika amandla izivakashi ukuthi zabelane ngokuqukethwe kwakho kuzokutholela izivakashi eziningi kakhulu kunokushiya kuzenzekela. Ingosi ngayinye yokuxhumana nabantu inezinkinobho zayo zokwabelana nomphakathi ezingadingi izinyathelo eziningi noma ukungena ngemvume... yenza kube lula ukwabelana ngokuqukethwe kwakho futhi izivakashi zizokwabelana ngakho. Uma uku-WordPress, ungasebenzisa futhi ithuluzi elifana ne-Jetpack ukushicilela izindatshana zakho kunoma iyiphi inombolo yeziteshi zomphakathi ngokuzenzakalelayo.
  5. Ukubukwa – isithombe silingana namagama ayinkulungwane. Ukunikeza isithombe, i infographic, noma ividiyo kokuthunyelwe kwakho yondla izinzwa futhi yenza okuqukethwe kwakho kube namandla kakhulu. Njengoba okuqukethwe kwakho kwabelwana ngakho, izithombe zizokwabiwa nakho kuzo zonke izingosi zokuxhumana... khetha izithombe zakho ngokuhlakanipha futhi uhlale ufaka okunye (i-alt tag) umbhalo onencazelo elungiselelwe. Ukusebenzisa isithonjana esihle sokuthunyelwe kanye nokuxhumana okufanelekile kanye ama-plugins wokuphakela kuzokhulisa amathuba okuthi abantu bazocofa lapho babiwa. 
  6. Okuqukethwe - Gcina okuqukethwe kwakho kufushane ngangokunokwenzeka ukuze uveze iphuzu lakho. Sebenzisa amaphuzu anamachashazi, izinhlu, izihlokwana, umbhalo oqinile (ogqamile), kanye nombhalo omalukeke ukuze usize abantu bahlole okuqukethwe okufinyeleleka kalula futhi usize izinjini zokusesha ziqonde amagama angukhiye nemishwana ofisa ukutholakalela yona. Funda indlela yokusebenzisa amagama angukhiye ngempumelelo.
  7. iphrofayela yombhali - Ukuba nesithombe sombhali wakho, i-bio, kanye nezixhumanisi zokuxhumana kunikeza ukuthinta komuntu siqu kokuthunyelwe kwakho. Abantu bafuna ukufunda okuthunyelwe kubantu… ukungaziwa akusizi izithameli kahle kumabhulogi. Futhi, amagama ababhali akha igunya kanye nokwabelana komphakathi kolwazi. Uma ngifunda okuthunyelwe okuhle, ngivame ukulandela umuntu ngamunye Twitter noma uxhumane nabo I-LinkedIn… lapho ngifunda okuqukethwe okwengeziwe abakushicilelayo.
  8. Amazwana - Amazwana athuthukisa okuqukethwe ekhasini ngokuqukethwe okwengeziwe okuhlobene. Baphinde bavumele izethameli zakho ukuthi zihlanganyele nomkhiqizo noma inkampani yakho. Silahle iningi lama-plugin enkampani yangaphandle futhi sakhetha ukungena ngokuzenzakalelayo kwe-WordPress - ehlanganiswe nezinhlelo zabo zokusebenza zeselula, okwenza kube lula ukuphendula nokugunyaza. Amazwana aheha ugaxekile ongafunwa, ngakho ithuluzi elifana ne-Clentalk liyanconywa. Qaphela: Kwezinye izingosi zesevisi, ngiye ngakhubaza amazwana angazange angeze inani.
  9. Shayela Kuyisenzo - Manje njengoba usunomfundi kubhulogi yakho, ufuna benzeni? Ungathanda ukuthi babhalise? Noma ubhalisele ukulanda? Noma hambela ukuboniswa kwesofthiwe yakho Ukuthuthukisa okuthunyelwe kwebhulogi yakho akuphelele ngaphandle uma unendlela yokuba umfundi azibandakanye ngokujulile nenkampani yakho. Nge-WordPress, sihlanganisa Izinhlobo Ezinhle ukuze uthwebule umkhondo, uwahlanganise ezinhlelweni ze-CRM, futhi uphushe izexwayiso nezimpendulo ezizenzakalelayo.
  10. Izigaba namathegi - Kwesinye isikhathi izivakashi zenjini yokusesha ziyachofoza kodwa zingakutholi ezikufunayo. Ukuba nokunye okuthunyelwe ohlwini okubalulekile kunganikeza ukusebenzelana okujulile nesivakashi futhi kugweme ukugxusha. Iba nezinketho eziningi ukuze isivakashi sihlale futhi sizibandakanye okwengeziwe! Ungasiza ngokuqinisekisa ukuthi unenombolo ehlakaniphile yezigaba futhi uzame ukwabela okuthunyelwe ngakunye ngobuncane bazo. Kumathegi, uzofuna ukwenza okuphambene - ukuzama ukungeza omaka benhlanganisela yamagama angukhiye angase ashayele abantu kokuthunyelwe. Omaka abasizi nge-SEO njengosesho lwangaphakathi kanye nokuthunyelwe okuhlobene.

Ukuhlela Okuthunyelwe Kwebhulogi Yakho

Iningi lalezi zinto ezibucayi zonke zisethwe futhi zenzelwa ukufakwa nokucushwa kwepulatifomu yakho yokubhuloga. Lapho nje ngichitha isikhathi kokuqukethwe, ngidlula ezinyathelweni ezithile ezisheshayo zokwandisa okuthunyelwe kwami, noma kunjalo:

  • Isihloko - Ngizama ukuxhumana nomfundi futhi ngidale umuzwa welukuluku ukuze bachofoze. Ngikhuluma nabo ngqo wena or yakho!
  • Isithombe Esifakiwe - Ngizama njalo ukuthola isithombe esiyingqayizivele nesiphoqayo sokuthunyelwe. Izithombe kufanele ziqinise umyalezo ngokubukeka. Nami ngikwenzile ngingeze izihloko nokufaka uphawu ezithombeni zami ezifakiwe, ukuze izihloko ziyavela uma zabelwa ezinkundleni zokuxhumana, zikhuphula amanani okuchofoza ngaphezu kuka-30%!
  • Isigaba sabaphathi - Izivakashi ziskena ngaphambi kokuba zifunde, ngakho-ke ngizama ukusebenzisa izihlokwana, izinhla ezinamachashazi, izinhlu ezinenombolo, izingcaphuno zebhulokhi nezithombe ngempumelelo ukuze zikwazi ukungena kulwazi oludingayo.
  • Thumela i-Slug - Ngizama ukugcina ngaphansi kwamagama ama-5 futhi ngihambisana kakhulu nesihloko. Lokhu kwenza ukwabelana kube lula futhi isixhumanisi siphoqe.
  • Izithombe – Sihlala sizama ukuthuthukisa okuqukethwe ngezithombe ezidonsa ukunaka kwesivakashi. Ukuze ngicacise iphuzu, ngigwema izithombe zesitoko ezingenangqondo futhi ngidale noma ngisebenzise okubonakalayo okuqinile, okuhlanganisa ne-infographics. Futhi, sihlala siqamba ifayela sisebenzisa amagama angukhiye nemishwana futhi sisebenzisa izincazelo ezinhle, ezinembile kumaki ahlukile esithombe. Omunye umbhalo usetshenziswa izifundi zesikrini kulabo abakhubazekile, kodwa futhi ukhonjwa izinjini zokusesha.
  • Amavidiyo - Ngisesha ku-YouTube amavidiyo angochwepheshe ukuze ashumekwe njengoba ingxenye enhle yababukeli bakho izodonsela kuvidiyo. Ividiyo ingaba umsebenzi onzima... kodwa akudingekile ngaso sonke isikhathi ukuthi uqophe eyakho uma othile enze umsebenzi omuhle kakhulu..
  • Izixhumanisi Zangaphakathi - Ngizama njalo ukufaka izixhumanisi zokuthunyelwe okuhlobene kwangaphakathi namakhasi ngaphakathi kwesayithi lami ukuze umfundi akwazi ukuphonsa phansi ukuze uthole ulwazi olwengeziwe.
  • Okubhekwayo - Ukunikeza izibalo zezinkampani zangaphandle noma izingcaphuno ezizofakwa kwengeza ukwethembeka kokuqukethwe kwakho. Ngivame ukuphuma ngithole izibalo zakamuva noma amazwi acashunwe kuchwepheshe owaziwayo ukuze asekele okuqukethwe engikubhalayo. Futhi, kunjalo, ngizonikeza isixhumanisi emuva kubo.
  • Isigaba – Ngizama kuphela ukukhetha oku-1 noma oku-2. Sinokuthunyelwe okujulile okuhlanganisa okuningi, kodwa ngizama ukugcina impokophelo iqondiswe kakhulu.
  • Amathegi – Ngikhuluma ngabantu, izinhlobo, namagama emikhiqizo engibhala ngayo. Ukwengeza, ngizocwaninga inhlanganisela yamagama angukhiye abantu abangase bayisebenzise ukusesha okuthunyelwe. Omaka basiza ukubonisa izihloko ezihlobene nokusesha kwangaphakathi kwesayithi lakho futhi akufanele kushaywe indiva.
  • Isihloko Somaki - Okuhlukile esihlokweni sakho esisekhasini umaka wesihloko ozovezwa emiphumeleni yenjini yokusesha (nakuthebhu yesiphequluli). Ngisebenzisa i-plugin ye-Rank Math, ngithuthukisa ithegi yesihloko ngemiphumela yosesho kuyilapho isihloko sami siheha kakhulu abafundi.
  • Incazelo ye-Meta - Leyo ncazelo emfushane ngaphansi kwesihloko kanye nesixhumanisi kokuthunyelwe kwakho ekhasini lemiphumela yenjini yokusesha (serp) ingalawulwa incazelo ye-meta. Thatha isikhathi bese ubhala incazelo ekhangayo edonsa ilukuluku futhi etshela umsebenzisi wosesho ukuthi kungani kufanele achofoze aye ku-athikili yakho.
  • Uhlelo lolimi nesipelingi - Kunezindatshana ezimbalwa engizishicilelayo ezinginikine ikhanda nginamahloni njengoba ngifunda ngemuva kwezinsuku noma ngithole ukuphawula kumfundi ngephutha lohlelo lolimi noma lesipelingi engilenzile. Ngizama ukuqinisekisa konke okuthunyelwe nge Ngegrammar ukuzisindisa… nawe kufanele!

Ukuthuthukisa Okuthunyelwe Kwebhulogi Yakho

  • Ukuphakanyiswa Komphakathi - Ngiphromotha okuthunyelwe kwami ​​kuzo zonke iziteshi zenkundla yezokuxhumana, ngenza ukubuka kuqala kube ngokwakho futhi ngimaka abantu, ama-hashtag, noma amasayithi engiwashoyo. Uma usebenzisa isayithi le-WordPress, ngingancoma kakhulu Jetpackamasevisi akhokhelwayo njengoba ikuvumela ukuthi ushicilele okubhalwe kubhulogi yakho ngokuzenzakalela kunoma iyiphi ingosi yezokuxhumana. FeedPress enye isevisi enhle kakhulu enokushicilela okudidiyelwe kwezokuxhumana, nakuba ingenayo i-LinkedIn.
  • I-imeyili Yokuphromotha - Ukubuka amakhasimende ethu azabalaza ukuhambisana nokushicilela kuzo zonke iziteshi kuyinto esiqhubeka nokuyibona. Ngokuphakelayo kwe-RSS, ibhulogi yakho iyindlela enhle kakhulu yokwabelwana ngayo ngokumaketha kwakho kwe-imeyili. Amanye amapulatifomu afana ne-Mailchimp anokuhlanganiswa kombhalo wokuphakelayo kwe-RSS okulungele ukuhamba, amanye anemibhalo okufanele uzibhale yona. Senze ama-plugin e-WordPress ngokwezifiso asebenzisa okuqukethwe kwe-imeyili yangokwezifiso kumakhasimende afuna ukuhlanganisa ukuhlanganiswa kwawo. Futhi, Jetpack futhi inikeza a ukubhalisa Umnikelo.
  • Updates – Ngihlala ngibuyekeza izibalo zami ukuze ngibone izindatshana ezikleliswe kahle engingakwazi ukuzithuthukisa ngokuqukethwe okwengeziwe noma okuqondiswe kangcono ezilinganisweni zosesho. Lesi sihloko, ngokwesibonelo, njengoba sibuyekezwe izikhathi ezingaphezu kweshumi nambili. Isikhathi ngasinye, ngishicilela njengento entsha futhi ngiphromotha ngesiteshi ngasinye sokumaketha. Njengoba ngingashintshi i-slug yangempela yokuthunyelwe (I-URL), iyaqhubeka nokuba ngcono ngezinga njengoba yabelwa kuwo wonke amasayithi.

Udinga Usizo Ngokuthuthukisa Imbuyiselo Yokuqukethwe Kwakho Kutshalomali?

Uma ukhiqiza ithoni yokuqukethwe kodwa ungayiboni imiphumela zizwe ukhululekile ukuxhumana nefemu yami, futhi singakusiza uthuthukise isayithi lakho ukuze uthole ukusesha, inkundla yezokuxhumana, kanye nokuguqulwa ukuze ukwandise umthelela wokuqukethwe kwakho. Sisize amakhasimende amaningi ukuthi ahlele okuqukethwe kwawo kangcono, ahlele kabusha izifanekiso zawo zesayithi, futhi asize ukuthuthukisa okuqukethwe kuyilapho sikala umthelela wokuqukethwe kumasu awo ebhizinisi jikelele.

Oxhumana naye DK New Media

Ukudalula: Ngiyinxusa kwezinye zezinsizakalo engizikhuthazayo kulesi sihloko, futhi ngifaka izixhumanisi zami eziphethwe. Nami ngingumsunguli kanye nozakwethu ku DK New Media.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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