I-Social Media & Influencer Marketing

Ukuqonda Ukubaluleka Kwethonya

Muva nje sinenkampani ebifuna sisize ukukhuthaza inkundla yabo kubatshalizimali, abantu ababalulekile embonini, kanye namakhasimende. Inkampani ibingenayo imali yokuthola amasevisi ethu ngakho-ke siye sacela ukuba yedwa kanye nephesenti lemali engenayo noma inzuzo engase iqhamuke ekukhuleni noma ekuthengisweni kwenkampani. Ngeke kwenzeke. Babengacabangi ukuthi sasicela okungaka ngomzamo omncane kangaka kithi.

Ukufinyelela Ithonya

Ngaphandle kwengozi yokuthi singaphinde sinxeshezelwe ngemizamo yethu, kunesithombe esikhulu kakhulu leli themba ebelingasiqondi. Babengakhokheli umzamo esasizobenzela wona kusukela lapha kuye phambili, babekhokha umzamo ebesilokhu sisebenza kuwo iminyaka engu-20 edlule. Sinenethiwekhi engcono kakhulu embonini ngenxa yesikhathi nokunakekelwa okubekwe ekwakheni ubudlelwano nababambiqhaza ababalulekile. Sinelinye lamabhulogi aphambili embonini ngenxa yezinsiza esizisebenzise usuku nosuku cishe iminyaka eyishumi. Ngamanye amazwi, asihlanganisi isinxephezelo kulokho esiyikho ukwenza, sikubophela kulokho esivele sinakho kwenziwe.

Ukufinyelela izethameli zethu, ukufinyelela kulwazi lwethu kanye nokufinyelela kunethiwekhi yethu kubalulekile. Kodwa kubalulekile kuphela ngoba sitshale imali kulezo zithameli, ubuchwepheshe kanye nenethiwekhi yawo wonke umsebenzi wethu. Yize sicela iphesenti elingaholela ezibalweni eziyisithupha, bacela ukufinyelela esitshale kukho izigidi zamarandi.

Amaphesenti angu-5 kaziro

Izinkampani cishe zihlale zizicabangela ngokweqile… ikakhulukazi ku-inthanethi. Buza noma ubani onohlelo lokusebenza futhi uzovame ukukutshela mayelana nemboni yezigidigidi zamadola akuyo kanye nethuba lomkhiqizo wabo ukwenza amashumi noma amakhulu ezigidi zamadola. Uma benikeza u-5% wenkampani yabo eyizigidi eziyizinkulungwane zamaRandi, lokho kungu-$5 wezigidi! Kungenzeka kanjani ukuthi sifanelwe u-$5 million?

Inkinga ukuthi abayona inkampani eyizigidi eziyikhulu. Eqinisweni, izinkampani eziningi ziyehluleka ngokuphelele. Ngaphandle kwesisekelo samakhasimende esithuthukayo, ukumakethwa kahle embonini, kanye nokufinyelela ekutshalweni kwezimali, zibiza u-$0… kungakhathaliseki ukuthi utshale imali kangakanani kuze kube manje. Futhi u-5% ka-0 ngu-$0. Abiza u-$0 ngaphandle kosizo lwethu... kodwa ngosizo lwethu, anethuba elikhulu lokuba ngaphezulu kakhulu.

Lapho singekho isiqinisekiso sephesenti esasinganikezwa, kwakudingeka sihambe sisuka kulokho okwakulindelwe. Besesivele sibazisile kumgqugquzeli oyedwa obalulekile kunethiwekhi yethu ongaholela ekukhuleni okusheshayo noma ekutshalweni kwezimali. Babecabanga ukuthi umzamo wawumncane… i-imeyili nje eholele ekufakweni kokuthunyelwe kwebhulogi. Abalazisi iqiniso lokuthi leyo imeyili yasithatha iminyaka futhi isizathu sokuba kukhulunywe ngabo kwakungenxa yenhlonipho umgqugquzeli ayenayo ngathi. Kwasithatha umsebenzi omkhulu ukuze sifinyelele kulelo qophelo. Kuyishwa ukuthi abaliqondi lelo nani.

5% wezigidi

Ukutshala imali engu-5% yenkampani kumgqugquzeli ongakwazi ukushayela izigidi zamaRandi kuwutshalomali oluncane ongalwenza. Inkampani ingahamba nezigidi futhi, yebo, singahamba nesamba esinempilo futhi. Kodwa inkampani ibingeke izithole lezo zigidi ukube bekungengenxa yokusebenzisa izinsiza zethu (ulwazi, inethiwekhi, izethameli).

Lokhu angikuboni okwehlukile kunomuntu osehlale iminyaka ebhala incwadi futhi ofisa ukuyidayisa. Baya kumshicileli. Lowo mshicileli unamandla okuthengisa, okusabalalisa, nokushicilela. Ukuze bathole imali eningi, benza ibhizinisi nombhali. Umshicileli uzibeka engcupheni yokungaze enze idola, kodwa futhi angenza okuningi. Umbhali uzifaka engcupheni yokungaze athengise ikhophi, ngaphandle uma ethola ukufinyelela kuzinsiza zomshicileli.

Ubudlelwano bebhizinisi obusebenza kuzo zonke izimboni ezimbalwa futhi buwubudlelwano bebhizinisi obusebenza nobuchwepheshe.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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