Ukukhangisa OkuqukethweAmavidiyo Wokumaketha Nokuthengisa

Ukubhloga kwezebhizinisi

Ukube ubungekho Webtrends Engage 2010 conference, uphuthelwe yinkomfa yezobunhloli bebhizinisi emangalisayo. Ukuzibandakanya akufani nanoma iyiphi enye inkomfa yenkampani engike ngaya kuyo. Inhloso ukunikeza amakhasimende nezingcweti zemboni ukuchayeka kwabanye ochwepheshe abahamba phambili nabakhanya kakhulu kuyo yonke imboni ye-inthanethi. Bhalisa ngonyaka ozayo Hamba eSan Francisco - bahlala bethengisa!

Kulo nyaka ngimenywe ukuthi ngenze i-sprint, i-powerpoint yemizuzu engu-10 mayelana nokuthile okuhlobene nokumaketha ku-inthanethi futhi engikuthanda kakhulu. Nganquma ukwenza okwami marketing kwangaphakathi (chofoza uma ungayiboni isethulo). E-New Orleans, ngikhulume ngokuqondile mayelana nokumaketha kwebhizinisi kuya kwezamabhizinisi, kodwa izinqubo ezingcono kakhulu zisebenza nasebhizinisini nasekukhangiseni kwabathengi.

Iphrezentheshini yokuqala ibihluke kancane njengoba ibigqwayiziwe futhi yelulwe kahle esikrinini esingamamitha angama-80 ngemuva kwami… kodwa nansi inyama yayo!

Kunjalo, uma ubuseNew Orleans, uthole intokozo yangempela... Ngenza inkulumo yami futhi ngaqhathanisa Inkundla Yezokuxhumana kanye nokuvela kokudansa. Ngize ngiphose amagxathu ambalwa ngihlekwe. Kwakuyisikhathi esihle nxazonke!

Nasi isifinyezo sokuqukethwe kwamaslayidi:

  1. Amasu Okuthengisa Kwangaphakathi
  2. Okuqukethwe okuphoqayo yikho okudala ukuguqulwa. Okuqukethwe okuhle kuyinhlanganisela yokusetshenziswa kwegama elingukhiye ngempumelelo kanye nokuqukethwe okuphendula umbuzo wezivakashi? futhi ibakhuthazele esinyathelweni esilandelayo senqubo yokuthengisa. Ibhulogi yakho ilungiselelwe izinjini zokusesha.
  3. Ngaleso sikhathi, ukuthengisa nokumaketha bekuwumthombo wolwazi lwamathemba. Amathemba ayethembele kubo.
  4. Manje Izinjini Zokusesha zivame ukunikeza ulwazi olufunwa ngamathuba.
  5. I-Social Media manje inomthelela kukho kokubili ukusesha futhi ithonya umenzi wesinqumo. Ithemba manje selithola ulwazi ku-Search Engines nakuSocial Network yabo.
  6. Uma amathimba akho Okuthengisa Nezokumaketha efuna ukuzibandakanya ekuthathweni kwezinqumo kwalowo obhekiwe, kumele ahole ekusesheni nasekuzibandakanyeni ezinkundleni zokuxhumana. Inkampani ngeke isakwazi ukuvele ilinde ukuba namathemba ?eze kubo?
  7. Kufanele ube yonke indawo!
  8. Ukusebenzisa ukuthengiswa namanye amathuluzi okuhlanganiswa kungakongela isikhathi futhi kukugcina uphambi lapho udinga khona!
  9. Ukwengeza, akhona amanye amathuluzi emakethe okwenza izidingo zakho zokuhlanganisa zibe lula.

    Konke okuthunyelwe kwebhulogi eyodwa kufanele kube nendlela yokuzibandakanya. Imvamisa, lolu wubizo lokuya esenzweni, ekhasini lokufika, ekuguquleni!
  10. Ikhasimende lihlala eposini lakho lebhulogi, futhi libona ukubizelwa esenzweni okufanele. Lokho kubizelwa esenzweni kuzobaholela ekhasini lokubikezela kanye nefaneli yokuguqula.
  11. Abantu abaningi abafundi. Phinda: ABANTU ININGI ALIFUNDI! Sebenzisa indawo emhlophe ngempumelelo, fanekisa ngezithombe bese wengeza ividiyo nomsindo. Yondla izinzwa: ezibonakalayo, ezizwakalayo, ze-kinesthetic.
  12. Ukulanda, Imicimbi, Imibuzo Nezimpendulo, Ama-imeyili, Amaphepha Amhlophe, Imiklomelo?. Zonke lezi zinketho kufanele zidinge ifomu ledatha ukuze kuqoqwe ulwazi oluholayo. Ibhulogi yakho imahhala? hweba konke okunye ukuze uthole idatha!
  13. Yakha amakhasi okufika aphoqelelayo athwebula inani elincane ledatha futhi aze afanelekele umkhondo. Kwenze kube lula. Lesi isibonelo esihle kakhulu esivela Ukuhlanganiswa.
  14. Linganisa ukuthi abaqondisi bakho bafika kanjani? ngokusebenzisa ukuthengiswa, inkundla yezokuxhumana, izincwadi zezindaba ze-imeyili, imicimbi, njll. Lokhu kuzokuvumela ukuthi uthole ukuthi kufanele utshale kuphi isikhathi esiningi!
  15. Buka izizinda ezibhekisela kuzo, beka imigomo, futhi ugade amafaneli akho okuguqulwa!
  16. ngi?m Douglas Karr (Twitter: @mzokoloko), Uma udinga usizo, ngithinte ku DK New Media.

Oh… futhi ngingangeza ukuthi ngivule nge-poke emnandi ukusuka e-Indianapolis ukuya eNew Orleans mayelana ne-Super Bowl. Akudingekile ukusho ukuthi ukubikezela kwami ​​​​konakele ndawana thize kwikota yesi-4 futhi abalandeli be-Saints bangazisa ngeSonto ebusuku!

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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