Uhlelo lokusebenza: Bala ukuthi Kungakanani Ukubuyekezwa Okuku-inthanethi Okungase Kuthinte Ukuthengisa Kwakho
Lesi sibali sinikeza ukwanda okunciphisiwe noma ukwehla kokuthengisa okususelwa kwinani lezibuyekezo ezinhle, izibuyekezo ezingezinhle, nezibuyekezo ezixazululwe inkampani yakho eku-inthanethi.
Uma ufunda lokhu nge-RSS noma nge-imeyili, chofoza kusayithi ukusebenzisa ithuluzi:
Bala Ukuthengisa Kwakho Okubikezelwe Okuthintwe Ukubuyekezwa Kwe-inthanethi
Ngemininingwane yokuthi ifomula yathuthukiswa kanjani, funda ngezansi:
Ifomula yokuThengiswa Kokuthengiswa Okuqageliwe Kwezibuyekezo Zaku-inthanethi
I-trustpilot is a Ipulatifomu yokubuyekezwa kwe-B2B online ngokuthwebula nokwabelana ngezibuyekezo zomphakathi zamakhasimende akho ku-inthanethi. I-Trustpilot ithole ukuthi ukuhlolwa kwamakhasimende abo kukhombisa ifayela le- khuphuka emazingeni okuguqulwa aze afike kuma-60%. Eqinisweni, ngokuhlaziywa kwamakhasimende angaphezu kuka-2,000 XNUMX, babe nesazi sezibalo esakha ifomula yangempela yokubala ukwanda kokuthengisa okungaba khona okuhambisana nokubuyekezwa okuhle, ukubuyekezwa okungalungile, nokubuyekezwa okungekuhle okulungisiwe.
AbakwaTrustpilot bebefuna ukuphenya ukuthi ukubuyekezwa kukuthinte kanjani ukuthengisa, ngakho basebenzisana nabadumile Isazi sezibalo saseCambridge University, uWilliam Hartston, ukwenza ifomula yokubala umthelela wezomnotho wezibuyekezo ze-inthanethi kumabhizinisi ase-UK. Ifomula kanje:
kuphi:
- V = Ukwanda kwamaphesenti emali engenayo ebhizinisini lakho ngenxa yokubuyekezwa okuku-inthanethi
- P = Inani lezibuyekezo ezinhle
- N = Inani lezibuyekezo ezingezinhle
- R = Inani lezibuyekezo ezingezinhle ezixazululwe ngokugculisayo
Ukwethembeka Kwekhasimende Nokubuyekeza
Ukwethembeka kwamakhasimende yingxenye ebalulekile yawo wonke amacebo wokumaketha, kepha ngaphandle kobufakazi babasebenzisi bokugcina ababiwe ku-inthanethi ukuze amathemba akwazi ukucwaninga futhi axhumane ngqo namakhasimende, uhlelo lwakho lokwethembeka kwamakhasimende aluphelele. Kusetshenziswa ipulatifomu ukwenza ukuqoqwa, ukuhlanganiswa, nokuphakanyiswa kokubuyekezwa kwamakhasimende kubalulekile kumabhizinisi athengisa ku-inthanethi.
Isikhathi sokuthi imikhiqizo iyeke ukwesaba ukubuyekezwa okuku-inthanethi futhi iqale ukuqonda amandla empendulo ethembekile yamakhasimende. Ukubuyekezwa okuku-inthanethi kwenza amakhasimende azizwe eziswa futhi ezwakala, futhi amabhizinisi abona umehluko ophathekayo, obonakalayo ku-ROI, imali engenayo, ukugcinwa kwamakhasimende, kanye namanani wokuchofoza. Uma ibhizinisi lakho lingakenzi kanjalo kuze kube manje, isikhathi manje.
UJan Vels Jensen, i-CMO yeTrustpilot
Ukubuyekezwa okuku-inthanethi kukhulisa ithrafikhi, ukuthengisa, usayizi wenqola, futhi kunciphisa ukulahlwa kwenqola.