Izincwadi ZokumakethaI-Social Media & Influencer Marketing

Ingabe Imidiya Yezenhlalo Ingalapha Ukucindezeleka?

I-HerdUMark Earl incwadi, I-Herd, kube ukufunda okunzima kimi. Ungakuthathi ngendlela engafanele. Yincwadi emangalisayo engiyithole ngebhulogi likaHugh McLeod.

Ngithi 'kunzima' ngoba akuyona indawo yokubuka izinyawo engu-10,000. UHerd ​​(Ungayiguqula kanjani indlela yokuziphatha kwabantu abaningi ngokusebenzisa imvelo yethu eyiqiniso) yincwadi eyinkimbinkimbi echaza kahle inqwaba yezifundo nedatha eza nesisekelo sayo esiyisisekelo. Futhi, uMark Earls akayena umbhali wencwadi yebhizinisi lakho ojwayelekile - ukufunda incwadi yakhe kungenza ngizizwe sengathi ngifunda incwadi ephume ngokuphelele kuligi yami (kunjalo impela!). Uma ungumuntu okhaliphile futhi ukwazisa ukucabanga okujulile, okujulile kanye nenqubo yokusekela - lena yincwadi yakho.

Uma uyifaka njengami, iyincwadi enhle futhi. Ngingahle ngicubungule okunye okuqukethwe okunothile ngokubhala ngakho lapha, kepha yini le engaka? Ngiyahamba ngakho.

Iphilisi Lemidiya YezenhlaloIsihloko esisodwa uMark asithintayo ukucindezeleka. UMark ubalula izimbangela ezimbili ezivamile zokucindezeleka - ubuhlobo babazali nengane yabo nobudlelwano bomuntu nabanye abantu. Angikwazi ukuzibuza ukuthi ngabe iMedia Media akuyona yini enye indlela engcono kunazo zonke I-Prozac ekwelapheni izinkinga zomphakathi ezinjengokudangala. I-Social Media iletha isithembiso sokuxhumana nabanye abangaphandle kwesiyingi sakho ekhaya, ehhovisi, noma nasendaweni yakini.

Twitter, WordPress, Facebook, Qoqa, Imidlalo eku-inthanethi… zonke lezi zinhlelo zokusebenza akuzona nje ezithi 'Web 2.0', ziyizindlela zokuxhumana. Akumangalisi ukuthi kungani izicelo zomphakathi zithandwa kangaka. Ngabe akulula kakhulu ukuvulela abantu abantu ukuphepha kwe-Intanethi phakathi kwethu?

Engqungqutheleni ezinyangeni ezimbalwa ezedlule, ngikhumbula owesifazane owabuza:

Bangobani laba bantu futhi baku-inthanethi kanjani amahora onke osuku? Abanayo impilo?

Umbono othakazelisayo!, Akunjalo? Ngiyasola ukuthi kubantu abaningi, lokhu is impilo yabo. Lokhu ukuxhumana kwabo nabanye, izinto abazithandayo, abakuthandayo, abangani babo kanye nokusekelwa kwabo. Esikhathini esedlule, 'isizungu' bekufanele sihlale sodwa. Kepha namuhla, 'isizungu' akudingeki! Ungathola abanye abantu abanesizungu abanezinto zokuzilibazisa ezifanayo!

Abanye bangaphikisa ukuthi lolu hlobo lwenethiwekhi 'yomphakathi' kanye nenetha lokuphepha elihambisana nakho akulutho njengobudlelwano bangempela nokuxhumana nabantu. Bangase babe neqiniso… kepha anginasiqiniseko sokuthi abantu bakuthatha lokhu njengenye indlela. Kubantu abaningi, lokhu is izindlela zabo kuphela zokuxhumana.

Esikoleni samabanga aphakeme umngane wami, uMark, wayengumculi omangalisayo. Wayeyibhere enkulu yomfana. Wayenentshebe egcwele ebangeni le-10 futhi wabhala izincwadi zamahlaya ezinezindaba zeVampires ne-Werewolves. Ngangikuthanda ukuzihlalela noMark kodwa ngangikwazi njalo ukutshela ukuthi wayengakhululekile phakathi kwawo wonke umuntu - ngisho nami. Angicabangi ukuthi wayedangele nhlobo, kepha wayethule kahle ngaphandle kokugquma kwesikhashana (ngabuyela emuva).

Ngingacabanga ngobuqotho uMark esengumculi odumile we-eclectic, manje, noma mhlawumbe ehlala ehlane eyedwa namuhla. Angikwazi ukuzibamba kodwa, kodwa. Ukube uMark wayene-blog kanye nesitolo sokushicilela izindaba zakhe ezingakholeki, ngicabanga ukuthi ngabe wayexhumane nezinkulungwane zabanye abanezintshisakalo ezifanayo. Ubezoba nenethiwekhi yokuxhumana nabantu - inethiwekhi yabangani nabalandeli ababemkhuthaza futhi bemazisa.

Angiqondile ukuthi thina ma-blogger sibalekela ukudangala noma isizungu ngokubhala kwethu. Siyakwenza; kodwa-ke, hlonipha inhlonipho evela kubafundi bethu. Angihlukile. Uma ngibona umuntu ehlangana nenye i-blogger engumngane wami, ngizongena ngimuvikele. Uma ngizwa nge-blogger egula, ngiyamthandazela ngobuqotho yena nomndeni wakhe. Futhi lapho i-blogger iyeka ukubhuloga, ngikhumbula kakhulu ukuzwa kubo.

Ukusebenza ama-50 kuye kuma-60 ngesonto lethu nokuba ubaba ongayedwa, anginakho okuningi “Impilo” (njengoba kuchazwe ngowesifazane engishilo ngaye) ngaphandle kwebhulogi yami nomsebenzi wami. Kuyindida-ke nokho ukuphila online iyasekela ngokumangalisayo, iyajabula futhi iyathembisa. Ngingumfana ojabule ngempela (ongafakwanga umuthi kodwa okhuluphele). Angikholwa ukuthi ngizama ukufaka omunye esikhundleni somunye. Ngicabanga ukuthi zombili zibaluleke futhi ziyavuza. Eqinisweni, ngikholelwa ukuthi impilo yami 'eku-inthanethi' ingishukumisele ekubeni ngibe ngumxhumanisi ongcono empilweni yami 'yangempela'. Kuyindlela yokwelapha kimi ukubhala futhi ngizwa kuhle lapho ngithola impendulo ngokubhala kwami ​​(noma ngabe kuyimbi).

Iqiniso liwukuthi, uma bengingenayo inethiwekhi yokusekela enginayo nani bantu… mhlawumbe ayengakwenza ungajabuli futhi ungangena ekucindezelekeni. Kungenzeka ukuthi ngidlala imidlalo yevidiyo ebusuku futhi ngenza ozakwethu babe lusizi emini.

Kungcono ngithathe Amaphilisi Wami we-Web nsuku zonke.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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