Ukukhangisa OkuqukethweSesha MarketingI-Social Media & Influencer Marketing

Ungakugwema Kanjani Ukuzibulala Ukufuduka Kwesayithi

Umbuzo wethu wokuqala lapho iklayenti lisitshela ukuthi lizothuthukisa isayithi elisha ukuthi ingabe ukulandelana kwekhasi nesakhiwo sesixhumanisi kuzoshintsha. Isikhathi esiningi impendulo inguyebo… futhi yilapho ubumnandi buqala khona. Uma uyinkampani ezinzile enesayithi isikhashana, ukuthuthela ku-CMS entsha kanye nomklamo kungase kube umnyakazo omuhle… kodwa ukungaqondisi kabusha ithrafikhi ekhona kufana nokuzibulala kwe-SEO.

404 izinga seo

Ithrafikhi ingena kusayithi lakho isuka emiphumeleni yosesho… kodwa usanda kubaholela ekhasini le-404. I-traffic ingena kusayithi lakho isuka kuzixhumanisi ezisabalalisiwe ezinkundleni zokuxhumana… kodwa usanda kubaholela ekhasini elingu-404. Izibalo ezishiwo komphakathi nge-URL ngayinye manje zibika okungu-0 ngoba izinhlelo zokusebenza zokubala komphakathi ezifana nokuthandwa kwe-Facebook, ama-tweets we-Twitter, amasheya e-LinkedIn, nezinye zilondoloza idatha ngokusekelwe ku-URL… osanda kuyishintsha. Ungase ungaboni nokuthi bangaki abantu abaya ngqo emakhasini angama-404 ngenxa yamasayithi amaningi ungayibiki leyo datha kuzibalo zakho.

Okubi kunakho konke, igunya lamagama angukhiye anqwabelene owakha ngawo ekhasini ngalinye ama-backlinks manje iphonswe ngefasitela. I-Google ikunikeza izinsuku ezimbalwa zokuyilungisa… kodwa uma ingaboni izinguquko, ikuwisa njengezambane elishisayo. Akukubi konke, nokho. Ungalulama. Isithombe esingenhla siyiklayenti lethu langempela elilahlekelwe ngaphezu kuka-50% wayo yonke ithrafikhi yokusesha yemvelo, amademo esofthiwe, kanye nebhizinisi elisha. Sibanikeze a

Uhlelo lwe-SEO lokufuduka kuzixhumanisi kodwa akunakwanga ngokukhishwa kwesayithi okusha njengokubaluleke kakhulu.

Lokho kuqala kwashintsha.

Inkampani ifake izinkulungwane zokuqondisa kabusha kuseva yayo. Ngemuva kwamaviki ambalwa, i-Google yaqaphela futhi yababuyisela lapho bekhona. Iqembu alizange libe ngaphandle kokwethuka okukhulu nokungalali ebusuku. Ukuziphatha kwendaba lapha ukuthi ukwakha isayithi elisha ngezakhiwo ezintsha zesixhumanisi kungase kube isu elihle (abafana be-SEO ngezinye izikhathi bazophikisana ngokuthi kuze kube sekufeni) ngenxa yokuguqulwa okwandisiwe ongakuthola. Kodwa, kodwa, kodwa... qiniseka ukuthi 301 uqondisa kabusha zonke izixhumanisi zakho.

Usazolahlekelwa izibalo zakho zomphakathi. Sizama izindlela ezithile zokumisa lokho ukuthi kungenzeki lapho sigcina khona isakhiwo sesixhumanisi sokuqukethwe okudala bese sibuyekeza isakhiwo sokuqukethwe okusha. Kuzoba mnandi!

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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