Ukukhangisa OkuqukethweSesha Marketing

Ngabe Ukuthengisa Imakethe Kuyisu Elihle?

Bona ukuthi ngikwenze kanjani lokho? ngithathe Marketing futhi ngakuhlanganisa ne- Imisho. Kuhle, ha? Angiqiniseki ukuthi kukhona umuntu owakhe igama lecebo lokumaketha ukwakha amagama… ngakho-ke ngenze nje

Ijaji lisaphumile ukuthi ngabe ngifuna ukusebenzisa leli qhinga noma cha (ngaphandle kwalokhu okuthunyelwe). Kubukeka sengathi abantu kuyo yonke indawo bacabanga amagama amasha okuchaza umbono wabo noma umkhiqizo. Akukusha. Emuva ngama-50's… yonke into yayikhona okuthile-o-matic, ukuhlinzeka ngomuzwa wokuzenzekelayo. Manje kubonakala sengathi wonke umuntu ushaya izinhlamvu ndawonye, ​​noma amagama abe yimishwana emisha yokukhangisa.

ukuhweba

Angizukukhombisa noma yini njengoba ezinye zazo zihlakaniphe impela. Futhi ngikholwa ukuthi ukhiye… kufanele bahlakaniphe (musa ukukala ukuhweba). Ngenkathi ngibuza umbuzo kwabanye abaholi benkundla yezokuxhumana, baphendule ngokuthi banecala… bavame ukuzama ukwenza imishwana emisha yokuthengisa ukusiza kumasu abo.

UJeff Widman wathi unecala lokuzenza. Futhi UJason Keath, Umphathi Omkhulu weSocial Fresh, uveze amaphuzu amahle wokuxhasa isu. UJason unikeze izinzuzo ezi-3 ekwakheni okuhlukile nokucaca ukuhweba. Wayengazi ukuthi ngakha lelo gama lapho ngangikhuluma ngalo… futhi izincazelo eziseceleni kwalezi nalezi ezami:

  • Umqondo Wobuholi
    - kunikeza isithombe sokuthi unikeza isihloko umcabango ojulile futhi wehla ngomgwaqo ongakaze uhanjwe.
  • Ukungaziwa - uma umbono usakazeka, kuyigama elifana negama lakho, inkampani, umkhiqizo noma insiza.
  • Search injini - uma usungula igama, uzoboshelwa kulelo gama online. Futhi, uma isakazeka, abantu bazokuthola ngaphezu kwanoma yimuphi umuntu oncintisana naye.

UPDATE: UBrian Carter yaqhamuka nemisho emisha engcono yemakethe yezimakethe… neomarketinglogisms… Noma ukubhuqa okwake kwenzeka neogurulogisms.

Yini oyithandayo futhi oyithandayo okungenani imakethe?

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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