I-imeyili Marketing & Automation

Ungasoli Isigijimi se-B2B (imeyili)

Elinye lamakhasimende ethu libuze namuhla ukuthi kufanele yini lithuthele komunye umhlinzeki wesevisi ye-imeyili ngaphandle kwesevisi eliyisebenzisayo. Sibuze ukuthi kungani base bethi bathole u-11% ukuqhuma kanzima inani kuma-imeyili ababewathumele. Bacabanga ukuthi uhlelo luphukile ngoba baqinisekise ngesandla ukuthi amanye amakheli e-imeyili abesho ukuthi kukhona ukubhampa kanzima bekungawamukeli abasebenzayo enkampanini.

Esimweni esijwayelekile, a izinga lokugxuma eliphezulu ingase iphakamise amashiya. Nakulokhu, sikhuthaza iklayenti ukuthi likhulume nethimba lokuletha kumhlinzeki walo wesevisi we-imeyili. Nokho, lena akuyona inkampani yakho evamile - lena yinkampani esebenza emkhakheni we-B2B futhi amakheli e-imeyili ohlwini lwababhalisele akuyona i-Gmail yakho evamile noma abanye abamukeli. Ziyizinkampani ezinkulu eziphethe i-imeyili yazo ngaphakathi.

Futhi umhlinzeki wesevisi ye-imeyili kuleli cala unedumela elivelele lokulethwa okuhle. Ngakho-ke kuyangabazeka ukuthi kunenkinga yesithunzi se-IP nomthumeli.

Lesi simo sihlukile kunokulethwa kwe-imeyili ye-B2C. Ngenxa yomthamo we-SPAM egeleza ekuhwebeni ngeposi ezinkampani, iningi leminyango ye-IT izinto ezisetshenziswayo noma amasevisi ukuze wenqabe UGAXEKILE. Amasistimu wabathengi ngokuvamile ancike esithunzini somthumeli, umlayezo kanye nevolumu yokuchofoza Isihlungi Se-Junk ukuze kunqunywe ukuthi i-imeyili ithunyelwe noma cha kufolda ye-junk. Futhi noma kunjalo, i-imeyili ayibhampisiwe - ilethwa... kufolda kadoti. Izinhlelo zebhizinisi zingase zingabi nayo ifolda ewudoti noma zingabhampa ama-imeyili futhi zingawavumeli angene!

I-imeyili ye-B2C isazolethwa, kodwa ingahanjiswa kufolda ye-Junk. I-imeyili ye-B2B; nokho, ingase yenqatshwe ngokuphelele. Kuye ngesevisi noma into esetshenziswayo abayisebenzisayo ukuze bavimbe i-SPAM, kanye nezilungiselelo abazilungisile, ama-imeyili angase enqatshwe ngokusekelwe ekhelini le-IP lomthumeli nesithunzi sakhe, angase enqatshelwe okuqukethwe, noma angenqatshwa. ngenxa nje yokuthi isivinini kanye nevolumu yama-imeyili athunyelwa kumthumeli oyedwa.

Esimeni se-B2C, i-imeyili yamukelwe ngokomzimba ngempendulo ebuyela kumthumeli ukuthi i-imeyili yamukelwe. Esimeni se-B2B, ezinye izinhlelo zivele zibhampise i-imeyili ngokuphelele futhi zinikeze ngekhodi yephutha engamanga ukuqhuma kanzima.

Ngamanye amazwi, into esetshenziswa yinkampani ye-B2B yenqaba i-imeyili enekhodi yokubhampa eqinile yokuthi ikheli le-imeyili alikho nokuthi likhona (yize lingaba khona). Lokhu, kuhambisana nenzuzo etholakala emabhizinisini, kungakhuphula amazinga okugxuma kanzima omkhankaso we-B2B ngaphezu kakhulu komkhankaso we-B2C ojwayelekile. Leli klayenti elithile liphinde libe iklayenti lobuchwepheshe - ngakho abamukeli balo bangonogada kanye nabantu be-IT… abantu abathanda ukwedlula zonke izilungiselelo zokuphepha.

Ekupheleni kosuku, Umhlinzeki Wesevisi Ye-imeyili akaqambi amanga... bamane babike ikhodi ebuyiselwe emuva isuka kuseva yemeyili yomamukeli. Nakuba izinsiza ze-imeyili eyinqwaba zingase zibe nezinkinga ngesithunzi sazo se-IP (ongakwazi ukugada kalula nge-250ok), kulesi simo uhlu oluncane kodwa oluhlosiwe lwabamukeli lubonakala luyinkinga kimi. Umlayezo wethu kuklayenti lethu:

Ungasoli isithunywa!

Uma ungumhlinzeki wesevisi ye-imeyili noma umthumeli we-imeyili eyinqwaba futhi ufuna ukugada isithunzi sakho se-IP, xazulula izinkinga zokulethwa, noma ulinganise ukubekwa kwebhokisi lakho lokungenayo kwangempela, qiniseka ukuthi wenza idemo. 250ok's platform. Singumlingani nabo.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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