Izingxenyekazi zeCRM kanye nezeDathaI-imeyili Marketing & Automation

Vula = Ukukhula

Ngisebenze neQembu le-NFL likazwelonke ukuze ngihlole imininingwane yabo egciniwe kanye namathuluzi okuthengisa nge-imeyili futhi nginikeze izincomo zomthengisi. Bekuwukuhlola okuphelele kwezinsiza zabo zangaphakathi, izingqinamba zesabelomali, imigqa yesikhathi, kanye nezinkundla eziningi ebeziwumgogodla wokusebenza kwenhlangano yabo.

Njengoba ngibheka izixazululo ezisebenzayo, izindawo engangigxile kuzo kwakuyilezi:

  • Ikhono lokuhlanganisa izixazululo zangaphandle nge Ama-API
  • Ikhono lokuzenzakalela izinqubo ngaphakathi ukuze kuncishiswe abasebenzi kanye namaphutha abizayo aphansi komfula
  • Ukusebenziseka kalula kwethimba lezentengiso, elakhiwe kakhulu ngabafundi abasaqeqeshwa kanye nabasebenzi abancane
  • Ukusabela kwabathengisi ngokuphathwa kwe-akhawunti nokusekelwa

Okubili kokuqala kwalokhu kwakuyinzuzo yesikhathi esizayo. Bengifuna ukwenza isiqiniseko sokuthi inhlangano isebenza ngezixazululo ezamukela ukuhlanganiswa nokwenza i-automation, noma ngabe izici zabo zamanje kungenzeka bezingeyona kuze kufike emncintiswaneni. Kuyimpikiswano enzima ukwenza abantu baqonde, kodwa izinkampani zinekhono eliwumgogodla. Lapho beqala ukusebenza ngaphandle kwalawo makhono abalulekile ukuze benze imali eyengeziwe, baqala ukwenza buthaka umkhiqizo wabo oyinhloko futhi bazoba nokukhethwa kwemikhiqizo enothile ngesici, kodwa empofu ekwakhiweni, ekusekelweni nasekusungulweni okusha.

Isimo sanamuhla sobuchwepheshe siyashintsha. Ngingamane ngikhombe izinkampani ukuthi zivule ubuchwepheshe obungazenzekela futhi buhlanganiswe kahle, kunemikhiqizo ecebile.

Ekugcineni, inkampani yasithatha iseluleko sami. Kunokuba basebenze ngesixazululo esisodwa, sebeqalile ukusebenza ngezixazululo ezi-3 ezihlukene, kanti esinye esingatholakali okwamanje siseduze:

  • Ukunikezwa ithikithi - ukunikezwa kwabo amathikithi kwenziwa ohlelweni lwabo lwamathikithi.
  • Ukuphathwa kobudlelwane beKhasimende - ukuthengisa kwabo amandla kanye nenkonzo yamakhasimende kwenziwa kubo CRM uhlelo (Salesforce)
  • imeyili Marketing - kwenziwe ku-imeyili Marketing Solution yabo (Ifu Lokumaketha).
  • Ezasekhaya - Isixazululo esengeziwe yisixazululo sasekhaya esiku-inthanethi sokuhlanza nokuphatha idatha yabo yemeyili eqondile.

Phakathi nesonto lokuhlanganiswa kokuqala, sibe ne-imeyili ngaphandle komnyango yokuthuthukisa ukuxhumana nabanikazi bamathikithi esizini yabo. Manje sisebenzela ukuhlanganisa imininingo egciniwe yamathikithi ku-CRM yabo… inselele ukuthi uhlelo lwamathikithi aluhambisani nokuhlanganiswa. Kuyishwa lokho futhi kubonakala njengesivimbelo sokuthuthukisa okuqhubekayo kule nqubo.

Inkampani yamathikithi ingase ifune ukucabanga kabusha ngesu layo futhi ibambelele ekhono layo eliwumongo, ngaphandle kwalokho, omunye uzofika nesixazululo esizodlala kahle futhi asithathele indawo.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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