Izibalo nokuhlolaUkukhangisa Okuqukethwe

Ukucabanga Kwemiklamo: Ukufaka iRose, iBud, Imisebenzi Yameva Ekumaketheni

Leli sonto belijabulisa kakhulu njengoba bengisebenza nabanye abeluleki bebhizinisi abavela kwa-Salesforce nenye inkampani ukubona ukuthi ngingazithuthukisa kanjani izikhathi zamasu kumakhasimende abo. Igebe elikhulu embonini yethu njengamanje ukuthi izinkampani zivame ukuba nesabelomali nezinsiza, ngezinye izikhathi zibe namathuluzi, kodwa ngokuvamile zintula isu lokuqalisa uhlelo olufanele lokuqalisa.

Olunye uhlelo abaluthatha endleleni oluya kuwo wonke amakhasimende umsebenzi wokucabanga wokuklama obizwa ngokuthi "i-rose, ihlumela, iva". Ubulula bomsebenzi nezindikimba ezikhonjwa yikho kuwenza indlela enamandla kakhulu yokukhomba izikhala emizamweni yakho yokumaketha.

Okudingayo

  • Ubukhali
  • Amanothi anamathelayo abomvu, aluhlaza okwesibhakabhaka, naluhlaza
  • Isikhala esiningi sodonga noma sebhodi elimhlophe
  • Umsizi wokugcina izinto zisendleleni
  • 2 kuya ku-4 abantu ababalulekile abaqonda inqubo

Izibonelo Zohlelo Lokusebenza

Mhlawumbe uzosebenzisa ubuchwepheshe obusha bokumaketha ukuze uthuthukise uhambo oluzenzakalelayo lwamakhasimende akho. Iphrojekthi ingase ime ngokumemeza njengoba ungazi ngempela ukuthi uzoqala kuphi ukuhlela kwakho. Yilapho i-rose, ihlumela, iva ingafika khona.

URose - Yini Esebenzayo?

Qala ngokubhala phansi ukuthi yini esebenza ngokusetshenziswa. Mhlawumbe ukuqeqeshwa kube kuhle kakhulu noma kulula ukuyisebenzisa isiteji. Mhlawumbe unezinsiza ezinhle eqenjini lakho noma ngomuntu wesithathu ongakusiza. Kungaba noma yini... vele ubhale phansi ukuthi yini esebenzayo.

Bud - Ayini Amathuba?

Njengoba uqala ukuthulula kubantu bakho, inqubo, kanye nesiteji, amanye amathuba azokhuphukela phezulu. Mhlawumbe inkundla inikeza amandla okuxhumana nabantu, ezikhangiso, noma okuthumela imiyalezo angakusiza ukuthi uqondise kangcono amathuba akho eziteshi eziningi. Mhlawumbe kukhona ukuhlanganiswa okutholakalayo ukuze kufakwe ubuhlakani bokwenziwa esikhathini esizayo. Kungaba noma yini!

Iva – Yini Ephukile?

Njengoba uhlaziya iphrojekthi yakho, ungase ubone izinto ezingekho, ezikhungathekisayo, noma ezihlulekayo. Mhlawumbe umugqa wesikhathi, noma awunayo idatha eyanele yokwenza izinqumo ezithile. 

Isikhathi se-Cluster

Uma uchitha imizuzu eyi-30 kuye kwengama-45 unika iqembu lakho amandla okuthumela amanothi futhi ucabange ngawo wonke ama-rose, ihlumela, noma ameva angenzeka, ungase usale neqoqo lamanothi anamathelayo yonke indawo. Ngokukhipha yonke imicabango yakho kumanothi anamakhodi anemibala futhi uwahlele, uzobona amatimu athile avela ongazange uwabone ngaphambili.

Isinyathelo esilandelayo ukuhlanganisa amanothi, le nqubo ibizwa ukuhambisana kwemephu. Sebenzisa ukuhlukanisa ukuze uhambise amanothi futhi uwahlele ukusuka ku-rose, ihlumela, ameva ukuya ezinqubweni zangempela. Endabeni yemizamo yakho yokumaketha, ungase ufise ukuba namakholomu amaningana:

  • Ukutholwa - ucwaningo kanye nedatha edingekayo ukuhlela umzamo wokumaketha.
  • Isu – umzamo wokumaketha.
  • Implementation - amathuluzi nezinsiza ezidingekayo ukwakha umkhankaso wokumaketha.
  • Ukubulawa - izinsiza, izinhloso, kanye nokukalwa kwesinyathelo.
  • Ukuthuthukisa - izindlela zokuthuthukisa umkhankaso ngesikhathi sangempela noma ngokuzayo.

Njengoba uhambisa amanothi akho kulezi zigaba, uzobona amatimu amahle aqala ukwenzeka. Mhlawumbe uzobona ukuthi enye iluhlaza kakhulu… ikusiza ukuthi ubone lapho isivimbamgwaqo sikhona ukuze ukwazi ukwenza isinqumo sokuthi ungadlula kanjani kuso ngempumelelo.

Ukuklama Ukuklama

Lokhu kuwumsebenzi olula nje osetshenziswa ekucabangeni komklamo. Ukucabanga kwedizayini kuwumkhuba obanzi kakhulu ovame ukusetshenziswa ekwakhiweni kokuhlangenwe nakho komsebenzisi, kodwa uthuthukela ekusizeni amabhizinisi ukuthi abhekane nezinkinga ezinkulu kakhulu.

Kunezigaba ezi-5 ekucabangeni kokuklama - beka umphathi, chaza, umbono, i-prototype, kanye nokuhlola. Ukufana phakathi kwalokhu kanye ne- uhambo lokukhangisa olushesha Ngithuthuke akubanga ngengozi!

Ngingakukhuthaza ukuthi wenze izifundo, ubukele amavidiyo athile, noma ngisho thenga incwadi nge-Design Thinking, iguqula indlela amabhizinisi asebenza ngayo. Uma unezincomo, sicela uzishiye kumazwana!

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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