I-Social Media Equity kanye ne-Return on Investment

gary vee

UGary Vaynerchuck usheshe waba ngumvangeli oyedwa wezokuxhumana engihlala ngima ukumlalela, ukulandela, nokuvumelana naye. UBryan Elliott usanda kuxoxisana noGary ochungechungeni lwezingxenye ezimbili engingakhuthaza wonke umnikazi webhizinisi… kusuka kokuncane kuya ku-CEO… ukuthi alalele.

Iphuzu elilodwa kwinhlolokhono langishaya - futhi anginasiqiniseko sokuthi kwakugcizelelwa ngokwanele kulo kuxoxiswano. UGary ukhulume ngezinkampani ezifaka ukulingana kuma-social media. Abakhangisi kanye nezinkampani bavame ukufuna ukushaya okusheshayo, umkhankaso onenzuzo enkulu ekutshalweni kwezimakethe. Ngikholwa ukuthi amabhizinisi adinga ngempela ukucabanga ngemithombo yezokuxhumana ngokuhlukile.

Bengihlala ngisho ukuthi ukubhuloga kuyimarathon, hhayi i-sprint. Nginamakhasimende manje akhungathekile ngoba, ngemuva kwezinyanga ezimbalwa, ababoni ukubuya okukhulu abanye abasembonini abakumemezelayo. Babona ukukhula nomfutho, kepha… futhi yilokho esigxila kubo.

Kufana nokufaka imali ku-akhawunti yakho yomhlalaphansi futhi ulindele ukuthatha umhlalaphansi eminyakeni embalwa. Kungenzeka yini? Ngicabanga ukuthi ungashayisa isitoko esiqubukayo .. kodwa yini amathuba?! Iqiniso ukuthi yonke i-tweet, konke okuthunyelwe kubhulogi, yonke impendulo ye-Facebook ... nokulandelayo okulandelayo okutholayo… kungukutshalwa kwemali okuncane ekusaseni lebhizinisi lakho. Yeka ukufuna ukulungisa okusheshayo.

Njenge-akhawunti yakho yomhlalaphansi, bukela izitayela bese uqinisekisa ukuthi isihamba ngendlela efanele. Ngabe ukhula okulandelayo? Ingabe ufinyelela abantu abaningi? Ngabe uthola ukushiwo okuningi, ukuthandwa nokuphindaphindwa? Lawa wonke ama-nickel, amapeni nama-dimes afakwa kwi-akhawunti yakho yezokuxhumana.

Mina uqobo ngiqale ngemithombo yezokuxhumana cishe eminyakeni eyishumi edlule futhi bengitshala imali masonto onke, uma kungenjalo nsuku zonke. Abanye abantu bayamangala ukuthi ibhizinisi lami lishesha kangakanani, DK New Media, ikhulile. Sivule ihhovisi lethu isikhathi esingaphezu konyaka futhi besisebenza ngokugcwele izinyanga eziyi- ~ 18. Sinezisebenzi ezi-3 zesikhathi esigcwele kanye nezinkampani zabalingani besikhathi esigcwele esisebenza nazo nsuku zonke. Sinamakhasimende avela eNew Zealand, kulo lonke elaseYurophu nakuyo yonke iNyakatho Melika.

Angizange ngiyakhe le nkampani onyakeni owodwa noma emibili. Ngakha inkampani kule minyaka eyishumi edlule, ngakha nobuchwepheshe kwesinye ishumi leminyaka ngaphambi kwalokho. Iminyaka engamashumi amabili yokutshala imali kimi kanye nomphakathi wami oku-inthanethi ngaphambi Ngake ngavula iminyango yebhizinisi lami! Kudinga umfutho, ukubekezela, ukuthobeka… nengcindezi engapheli ukuze uphumelele.

Uma inkampani yakho iqala ukutshala imali ngokushesha, kunokuba kamuva, amathuba okuthi inkampani yakho ibe namandla futhi ibe nomphakathi othembekile wamakhasimende nabalandeli mikhulu. Qala ukubeka ukulingana ezinkundleni zokuxhumana namuhla futhi ngeke uphuthelwe. Njengoba uGary esho, lonke ushintsho emithonjeni yezindaba yanamuhla - kusuka emaphephandabeni, komagazini, emsakazweni nakuthelevishini, kungcwabe izinkampani ezingakwazanga ukuzivumelanisa nezimo. Uma inkampani yakho ithatha isinqumo sokungatshali imali, kulungile. Izimbangi zakho zizokwenza kanjalo.

Ingozi yephuza kakhulu. Ukuzama ukuthatha umhlalaphansi ngama-65 lapho uqala ukonga kuma-60 akusebenzi. Ngokunjalo nokutshala imali kuzinkundla zokuxhumana. Izinkampani zidinga ukushintsha ngokuyisisekelo indlela ezibukeka ngayo ezinkundleni zokuxhumana, usesho (oluthonywe ezokuxhumana nabantu) kanye nokumaketha online uma behlala ekhaya ukuze baphile kusasa. Lokhu akuyona imfashini.

3 Amazwana

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    Le yindlela ebengizizwa ngayo emasontweni ambalwa edlule. Kuyaqabula ukubona umbono wakho ngalokhu futhi uqaphele ukuthi imizamo yezokuxhumana ithatha isikhathi ngisho nasesimweni sohlobo 'lokusabela MANJE'!

    Empeleni ngivele ngabhloga ngokukhathazeka kwami ​​ngaphambi kokufunda lokhu! Ngiphinde ngawufunda ngemuva kokufunda okuthunyelwe kwakho ngabona ukuthi ngikubhalile - “Ngicabanga ukuthi ingxenye enzima kakhulu yokuqondisa imizamo yezokuxhumana nabantu ifuna imiphumela esheshayo emhlabeni ophendula ngokushesha!” (http://bit.ly/l5Enda).

    Siyabonga ngokuthunyelwe uDouglas! KUTHOKOZWA kakhulu!

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