Ukukhangisa OkuqukethweAmavidiyo Wokumaketha Nokuthengisa

Le Fat Guy Ithanda Ukukhangisa KweCoca-Cola

Sengikhuluphele kakhulu… empeleni, ngidinga ukwehlisa isisindo sowesilisa ojwayelekile ukuze ngibuyele ekubeni yisidudla. Ngingathanda ukukusola ngegilo lami, ufuzo lwami, umsebenzi wami, izinga lami lokucindezeleka… okuthile. Nokho, iqiniso liwukuthi kuqondile kakhulu. Uma ngidla ngendlela efanele futhi ngizivocavoca, ngiyancipha. Uma ngingazivocavoci noma ngingadli ngendlela efanele, ngiyakhuluphala. Ngezikhathi zokucindezeleka yilapho ngivame ukulahla impilo yami futhi ngicwiliswe kwalasha… futhi izikhathi bezicindezela kakhulu eminyakeni embalwa edlule.

Ukukhuluphala akubangelwa ukuntula ulwazi lokudla okunempilo noma ukuqonda ukuzivocavoca umzimba nokuthi usebenza kanjani. Ngizimisele ukubheja ukuthi ngifunde izincwadi eziningi, ngibuke amafilimu amaningi futhi ngiqonda kabanzi mayelana nokudla okunomsoco kunabantu abaningi abanempilo. Ngingabheja futhi ukuthi ngehle kakhulu kunanoma ubani… amakhulu opondo eminyakeni edlule. Ngeshwa, ngizuze okuningi, okuningi ngenxa yokuntula kwami ​​amandla nokubeka kuqala impilo nokulinganisela komsebenzi empilweni yami.

Ngaphandle kokuthanda kwami ​​ufulawa omhlophe noshukela nakho kuwuthando lwami lwe-Intanethi nenkululeko. I-inthanethi ihlinzeka ngohlelo lomphakathi lapho umuntu noma inkampani kungadingeki ilinde izintatheli noma uhulumeni ukuthi ayibeke esicongweni. Inkampani ingathatha izinto ezandleni zayo, futhi izithuthukisele eyayo imiyalezo - ngaphandle kokuhlunga, umbono, noma ukucwaninga. Yingakho ngithanda iqiniso lokuthi I-Coca-Cola ibhekana nezingozi zempilo ehambisana nemikhiqizo yayo ehamba phambili ochungechungeni lwezikhangiso ezintsha.

Siphila emhlabeni lapho noma yinini lapho kwenzeka iphutha kakhulu, sizizwa singcono ngokukhomba iminwe yethu futhi sisole omunye umuntu kunokuba sihlaziye ukuthi singaba nomthelela kanjani kushintsho. Izinkampani zithathwa kalula, ikakhulukazi uma zenza inzuzo enkulu. Yeka ukuthi kulula kangakanani ukusola i-Coca-Cola ngobhubhane lwethu lokukhuluphala ngokweqile kunokwenza izingane zethu zisebenze kakhulu ngemisebenzi yangaphandle, ukubeka phansi ama-smartphone ethu, ukuya ejimini, noma ukudla okunempilo. Siyasola

ukumaketha kwemikhiqizo esezingeni lomhlaba esikhundleni sokuvela kwemisebenzi edinga amandla amancane noma angenawo nhlobo.

Okuhambisana nanoma yikuphi ukumaketha kuyisu lokuzama ukwenza abantu abaningi bathenge umkhiqizo wakho kaningi. Angikholelwa ukuthi ukumaketha kuyakhohlisa, kodwa nginomuzwa wokuthi abantu bathatha kancane kancane ukuzibophezela ngezenzo zabo. Wonke umuntu uyazi ukuthi i-soda ayisona isiphuzo esinomthelela empilweni enempilo. Angiyidingi i-Coca-Cola ukuthi ingitshele lokho… kodwa ngiyajabula ukuthi itshela wonke umuntu obahlaselayo amaqiniso ngomkhiqizo wabo.

Kodwa-ke… Benginezibuko ezimbalwa ze-Coke izolo ebusuku, futhi bezimangalisa. Namuhla, ngidle ukudla kwasekuseni okunempilo, ngayeka ukudla okulula, futhi ngaba nesidlo sakusihlwa esinempilo kakhulu. Kusasa ngihlela ukugibela ibhayisikili lami (ngibuhlungu namuhla ngemuva kokugibela okokuqala ezinyangeni ngesonto eledlule). Angiyidingi i-Coca-Cola noma uhulumeni ukuthi angitshele ukuthi ngidinga ukuthola isinqe sami kulelo bhayisikili kusasa.

Ngikhuluphele, angisona isilima.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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