Ukukhangisa OkuqukethweIzingxenyekazi zeCRM kanye nezeDathaI-imeyili Marketing & AutomationUmcimbi WokumakethaI-Marketing InfographicsSesha MarketingI-Social Media & Influencer Marketing

Yini i-Just-in-Time Marketing (JITM) futhi Kungani Abathengisi Bayayamukela?

Ngenkathi ngisebenza embonini yamaphephandaba, nje-in-time yokukhiqiza yayithandwa kakhulu. Ingxenye yokwazisa ukuthi uzonciphisa imali eboshelwe esitokisini nasekugcinweni, futhi usebenze kanzima kakhulu ukulungiselela ukufunwa. Idatha ibiyinto ebaluleke kakhulu, eqinisekisa ukuthi asisoze saphela kuhlu esasiludinga ngenkathi sikwazi ukuguquguquka futhi sihlangabezane nezidingo zamakhasimende ethu.

Njengoba idatha yamakhasimende ecebile itholakala kakhulu ekukhangiseni, izinkampani ziyakwazi ukusebenzisa ukumaketha kwazo ngokunemba okufanayo. Kungani kufanele wakhe ikhalenda lokuqukethwe lonyaka elingase lingatholakali ezinyangeni ezimbalwa? Ukumaketha kwe-Agile imizamo inikeza ithuba lokuzivumelanisa nezimo kepha iqinisekisa ukuthi amasu wesikhathi eside wokuthengisa ayasetshenziswa futhi kufinyelelwe imigomo.

Kuyini ukumaketha kwesikhathi nje?

Ukumaketha kwangaphakathi nesikhathi kugxile ekwakheni okuqukethwe kokumaketha kuphela okudingekayo, lapho kudingeka, nokukuvumelanisa nezidingo zabathengi abanentshisekelo ngqo lapho besesimweni sokuthenga. Ngokuphambene nalokho, amasu wokumaketha ngobuningi agxile ekwakheni okuqukethwe okubanzi okuhloswe ngakho ukufinyelela izethameli ezibanzi. Ngokwenhlolovo, leli qhinga likhombisa ukungabi yimpumelelo, njengoba ama-CMO athe okungenani amaphesenti angama-20 wamakhasimende afinyelelwe anentshisekelo kumkhiqizo okhushuliwe noma akwazi ukuwuthenga. I-Accenture Interactive

I-Accenture Interactive ikhombe izinkampani ezingama-38% njengabamakethi abasebenza ngesikhathi nje kuphela abenze imali yabo yonyaka ngamaphesenti angaphezu kuka-25% uma kuqhathaniswa no-12% kuphela wontanga yabo. Futhi zingaphambi kwejika maqondana namakhono alandelayo:

  • Ukuqaphela imfucuza - I-82% ibike imizamo emikhulu yokunciphisa ukungasebenzi kahle kwe- # ukumaketha
  • Ukuguquguquka kokumaketha ngesikhathi esifanele - Ama-57% aneliseke kakhulu ngokwazi kwawo ukuhlanganyela umyalezo ofanele nabathengi ngesikhathi esifanele
  • Amandla okwenza ukuqonda kwamakhasimende - 87% banabasebenzi abanamakhono akhethekile okuhlaziya ukuthuthukisa ukuqonda kwamakhasimende okusebenzayo
  • Ukuhlanganiswa okuphezulu kwedijithali - Izinkampani zokumaketha ezenziwa ngesikhathi esifanele azihlukanisi imizamo yezentengiso yedijithali kuyo yonke inhlangano yazo yezokumaketha, njengoba u-58% echaze izinhlelo zawo zedijithali nezendabuko # zokumaketha njengezihlanganiswe kakhulu
  • Inkululeko nobuchwepheshe - I-58% ibika ukuzimela okuphelele uma kuziwa ekwenzeni izinqumo zokutshala imali ze-IT - okukhombisa ukuthi ubudlelwano be-CIO-CMO bukhule ngokubambisana kakhulu ezinkampanini zokumaketha ezisebenza ngesikhathi.

Ukumaketha Kwangaphakathi Nesikhathi sekuba umkhuba ovame kakhulu, njengoba kubonakala kulolu cwaningo lwe-Accenture Interactive.

Ngokwamukela imikhuba engena ngesikhathi, sibona izinhlangano zokukhangisa eziholayo zivula inani ebelibhajwe ngaphambilini noma lingafinyeleleki. Leli nani landa kakhulu kusukela kubakhangisi besikhathi nje sokubandakanya ikhasimende ngesikhathi esifanele sokudinga nasekugwemeni ukumoshwa. UPaul Nunes, umphathi ophethe, i-Accenture Institute for High Performance.

Accenture

Izinyathelo ezisemqoka ezisendleleni yokumaketha okusanda kwenziwa

Izinhlangano zokumaketha ezifuna ukuguqula zibe ngesikhathi Izinhlangano kufanele zibheke izincomo ezilandelayo:

  • Lungiselela ukusebenza. Lola imisebenzi futhi uqeqeshe abantu ukuthi basebenzise ngokushesha; ukusabela ngobuhlakani nangokwengeziwe; ukukhothoza ukuqonda bese ubaguqula ngezinsuku noma amasonto, hhayi izinyanga. Beka ithalente nezinqumo eduze komugqa wangaphambili, hlanganisa imininingwane bese wenza ngokuvumelana nazo. Lungiselela ukwakheka kwakho kokubusa futhi uqiniseke ukuthi uyazi ukuthi ngubani ophendulayo futhi obhekele zonke izinqumo, kususwe izinyathelo zenqubo kanye nama-handoffs lapho kungenzeka khona.
  • Yiba “isilaleli” esiphumelelayo. Lalela ngemithombo yezokuxhumana ukuze uthole izinkomba zokuthatha isinyathelo ngokushesha, futhi unethezeke ngokwengeziwe usebenzisa idatha engahlelekile ukwenza izinqumo ngokuya ngokuhlangana kwemininingwane kanye nemizwa esuselwa kudatha.
  • Xazulula izinkomba eziholayo hhayi ezenzelwe uquqaba kuphela. Setha iyunithi lokuhlaziya ekuhlanganyeleni komuntu ngamunye kanye nendlela ebanzi yomkhankaso njengendlela yokuthola ikhwalithi ephelele phakathi kokusebenzisana kwamakhasimende. Akudingekile nje kuphela ukubhekana nenqwaba yabantu namuhla, kepha futhi nokubheka labo ababikezelayo ukuthi okujwayelekile kuzoba yini ngokuzayo.
Izinhlangano Zokumaketha Ezisesikhathini Nje

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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