Ukukhangisa OkuqukethweI-Social Media & Influencer Marketing

Ingabe Ukukhangisa Okufanelekile Kuyavuzwa?

Iminyaka edlule, Seth Godin wabhala umusho odumile Imvume Marketing futhi wabhala incwadi emnandi kuso. Nginekhophi ebhalwe phansi engiyithandayo futhi sengithenge zonke izincwadi kusukela lapho. Ukumaketha okususelwa kwimvume kumnandi ngoba ikhasimende lakho likunike imvume yalo yokuzimaketha - isivumelwano esihle.

Ngisanda kuthatha Umnotho Ojulile: Ingcebo Yemiphakathi Nekusasa Eliqinile by UBill McKibben ngokuyalelwa ngumngani omuhle uPat Coyle. Ngifunde isahluko sokuqala futhi ngixhunyiwe. Incwadi incike ohlangothini lwebhizinisi le-'Save the Earth 'kepha inikezela ngombono ohlukile kuyo engiyithokozelayo.

Angisiye nje uhlobo lomuntu 'oluluhlaza ngecala'. Ngingumuntu okholelwa ngempela kongxiwankulu kanye nenkululeko. Uma ufuna ukuyoshayela iSUV eshisa ithani legesi, lelo yilungelo lakho. Uma ufuna ukunganaki futhi ubhubhise umhlaba, qhubeka uzame. Vele ngiyakholelwa nasekulinganeni kwamandla nentando yeningi ukuzama ukukuvimba. Ngaphezu kwakho konke, ngikholelwa ekuphenduleni komuntu siqu ngezenzo zakhe… okungiletha ekumaketheni okufanele.

Lapha e-Indiana, bazonikeza imali mboleko yendlu cishe kunoma ngubani. Yize amakhaya engabizi, i-Indiana inezinga elilodwa lokukhula ngokushesha okukhulu ezweni. Kuphi ukuziphendulela kwabantu abathengisa la makhaya kubantu abaziyo ukuthi abakwazi ukuzikhokhela? Uma udokotela enquma ababulali bezinhlungu eziluthayo kumlutha, siyobe sikulungele ukubaphonsa ejele. Kepha umakethi ongenankinga othengisa imikhiqizo noma izinsizakalo kubantu abangazidingi akabanjwa nje emhlane, bavuzwa ngokwezimali. Thengisa okuningi kokuningi… leso yisiqubulo sokushayela!

Ngizobuyela encwadini yami ephathelene nokuziphendulela komuntu okwesikhashana… Ngiyakholelwa ukuthi sinomthwalo ngezenzo zethu. Ngicabanga nokuthi sidinga ukufaka ingcindezi kulabo abazama ukukhohlisa noma ukusebenzisa izidingo nezidingo zabantu. Ukumaketha okufanele kumele kusebenze. Ukumaketha okunesibopho kusho ukumaketha umkhiqizo noma insizakalo owaziyo ukuthi othile uyidinga kothile oyidingayo. Abakhangisi abathembekile benza umusa kubathengi, kubongela isikhathi noma imali…. hhayi wabathengisela okuthile ngenxa nje yokuthengisa.

Esahlukweni sokuqala soMnotho Ojulile, iphonsela inselelo umbono wokuthi 'okuningi kungcono' - isiko eliphoqwa nguhulumeni nabathengisi. Ukhuthazwa njalo ukuthenga ithoyizi elisha, imoto entsha, indlu entsha… kudla, kudle, kudle futhi uzojabula. Kepha asijabule ngokwengeziwe. Ngeke ngiye ngemininingwane kulokhu - konke kuku- Injabulo Manifesto. Ngiyethemba nje njengoba ngifunda le ncwadi ukuthi ayimemezi 'luhlaza' kepha iyaphoqa imiphakathi emincane ebamba ukuziphendulela kwayo uqobo.

Misa ukuthengisa okuningi kokuningi. Thengisa okuningi ngokuthola abantu obaziyo ukuthi bayakudinga! Uma umgomo wokutholwa kwakho kungukukhulisa ukugcinwa kwakho, kungenzeka ukuthi awuthengisi izimpahla zakho esixukwini esifanele - noma mhlawumbe awunawo umkhiqizo omuhle noma isevisi okufanele uqale ngayo.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.
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