Ukukhangisa OkuqukethweEzohwebo kanye nokudayisaI-imeyili Marketing & AutomationUkuqeqeshwa Kwezokuthengisa NokumakethaSesha MarketingI-Social Media & Influencer Marketing

Kuyini ukumaketha okusebenzisana?

Interactive marketing, eyaziwa nangokuthi ukuzibandakanya marketing, kuwuhlobo lokumaketha olukhuthaza ukuxhumana okubili phakathi komkhiqizo nezilaleli zalo. Kubandakanya ukusebenzisa iziteshi namasu ahlukahlukene ukubandakanya amakhasimende engxoxweni, kunokumane usakaze umlayezo kuwo.

Ukumaketha okusebenzisanayo kungathatha izinhlobo eziningi, njengemikhankaso yenkundla yezokuxhumana, imibuzo, izinhlolovo, imiqhudelwano, izingxoxo ezibukhoma, nezincomo eziqondene nawe. Umgomo wokumaketha okusebenzisanayo uwukudala ukuzizwisa kwamakhasimende okubandakanyayo nokukhumbulekayo, ukwakha ukwethembeka komkhiqizo, futhi ekugcineni ushayele ukuthengisa.

I-Interactive Marketing Versus Traditional Marketing

Ake sithi inkampani ifuna ukukhuthaza ukwethulwa komkhiqizo omusha. Ngokumaketha okuvamile, inkampani ingase isebenzise isikhangiso se-TV noma iphrinte isikhangiso esivele sibonise umkhiqizo nezici zawo. Lolu hlobo lokumaketha luyindlela eyodwa, inkampani isakaza umlayezo wayo ezithamelini ezingenzi lutho.

Ngokumaketha okusebenzisanayo, inkampani ingase idale umkhankaso wenkundla yezokuxhumana okhuthaza amakhasimende ukuthi azibandakanye nomkhiqizo ngendlela ephusile. Isibonelo, inkampani ingadala imibuzo yenkundla yezokuxhumana ebuza amakhasimende imibuzo ehlobene nomkhiqizo omusha futhi iwaklomelise ngekhodi yesaphulelo noma umtitilizo okhethekile. Lolu hlobo lokumaketha olusebenzisanayo ludala ingxoxo ekabili phakathi komkhiqizo nekhasimende, okwandisa ukuzibandakanya kanye nokuthengisa okushayela.

Kulesi sibonelo, umkhankaso wokumaketha osebenzisanayo uvumela inkampani ukuthi iqoqe idatha yekhasimende ebalulekile engasetshenziswa ukuthuthukisa amasu okumaketha nokuthuthukisa ulwazi lwamakhasimende. Iphinde inikeze ulwazi lomuntu siqu futhi olukhumbulekayo kukhasimende, okungaholela ekwenyukeni kokwethembeka komkhiqizo kanye nokumela.

Yiziphi Izinzuzo Ze-Interactive Marketing?

Kunezinzuzo ezimbalwa zokumaketha okusebenzisanayo:

  1. Ukwengeza ukuzibandakanya: Ukumaketha okusebenzisanayo kuvumela amabhizinisi ukuthi ahlanganyele namakhasimende awo ngendlela ezuzisayo, adale ingxoxo ekabili engaholela ekwandeni kokuqwashisa ngomkhiqizo nokwethembeka.
  2. Umuzwa othuthukisiwe wamakhasimende: Ngokunikeza amakhasimende ukuzizwisa komuntu siqu nokusebenzisanayo, amabhizinisi angathuthukisa ukuzizwisa kwamakhasimende kukonke, akwenze kujabulise futhi kukhumbuleke.
  3. Amazinga okuguqulwa aphezulu: Imikhankaso yokumaketha esebenzisanayo ivamise ukuba namazinga aphezulu okuguqulwa kunezindlela zokumaketha ezijwayelekile ngoba ibandakanya kakhulu futhi ayilibaleki.
  4. Imininingwane yamakhasimende emikhudlwana: Ukumaketha okusebenzisanayo kuvumela amabhizinisi ukuthi aqoqe idatha ebalulekile mayelana nezintandokazi zamakhasimende abo, ukuziphatha, kanye nezidingo. Lolu lwazi lungasetshenziswa ukuthuthukisa amasu okumaketha nokuthuthukisa imikhiqizo emisha.
  5. Isithunzi somkhiqizo esithuthukisiwe: Uma amakhasimende enokusebenzelana okuhle nomkhiqizo, maningi amathuba okuthi akuncome kwabanye, okungathuthukisa isithunzi somkhiqizo futhi kuhehe amakhasimende amasha.
  6. Kuqiza kahle: Ukumaketha okusebenzisanayo kungaba yindlela engabizi kakhulu yokufinyelela amakhasimende, ikakhulukazi ngeziteshi zedijithali ezifana nenkundla yezokuxhumana kanye nokumaketha nge-imeyili.

Yiziphi Izinhlobo Zezinkundla Zokumaketha Ezisebenzisanayo Namathuluzi Ezikhona?

Kunezinkundla eziningi namathuluzi atholakalayo ukusekela ukumaketha okusebenzisanayo. Nazi izibonelo:

  1. Amapulatifomu ezokuxhumana nabantu: Izinkundla zokuxhumana ezifana ne-Facebook, Instagram, Twitter, kanye ne-LinkedIn zinikeza amabhizinisi ithuba lokuxhumana namakhasimende abo ngokuqukethwe okusebenzisanayo, okufana nemibuzo, ukuvota, kanye nemincintiswano.
  2. Isofthiwe yokuthengisa nge-imeyili: Isofthiwe yokumaketha nge-imeyili ivumela amabhizinisi ukuthi enze imikhankaso ye-imeyili yomuntu siqu nesebenzisanayo, efana nezinhlolovo, imibuzo, nezincwadi zezindaba ezisebenzisanayo.
  3. Izingxoxo Ama-Chatbots ayizinhlelo zokuxoxa ezizenzakalelayo ezingase zihlanganyele namakhasimende ngesikhathi sangempela, zinikeze izincomo eziqondene nawe futhi ziphendule imibuzo evame ukubuzwa.
  4. Izinkundla zeGamification: Izinkundla zeGamification zivumela amabhizinisi ukuthi enze imidlalo yokusebenzisana kanye nemibuzo ebandakanya amakhasimende futhi iqhubekisele phambili ukuzibandakanya.
  5. Izinkundla zevidiyo ezisebenzisanayo: Izinkundla zevidiyo ezisebenzisanayo zivumela amabhizinisi ukuthi enze okuqukethwe kwevidiyo okusebenzisanayo, okufana nemibuzo, izinhlolovo, nokubizelwa esenzweni.
  6. I-Augmented Reality (AR) ne-Virtual Reality (VR): AR futhi VR ubuchwepheshe buvumela amabhizinisi ukuthi enze ukuzizwisa okusebenzisanayo okucwilisa amakhasimende emikhiqizweni noma kumasevisi omkhiqizo, ahlinzeke ngolwazi lwamakhasimende oluhehayo futhi olukhumbulekayo.

Lezi izibonelo ezimbalwa nje zezinkundla eziningi ezitholakalayo ukusekela ukumaketha okusebenzisanayo. Okubalulekile ukukhetha izinkundla namathuluzi aqondana kangcono nemigomo yebhizinisi nezithameli eziqondiwe.

Kungani I-Interactive Marketing Ikhula Ekudumeni?

Njengoba abathengi namabhizinisi ngokufanayo beqaphela kakhulu mayelana nokuqoqwa kwedatha yezingxenyekazi zezinkampani zangaphandle, izinkundla eziningi zokumaketha ezisebenzisanayo zinikeza ithuba lokuba nobudlelwano obuqondile nomsebenzisi ukuze bacele futhi banikezwe ulwazi oludingekayo ukuze benze uhambo lomthengi wabo lube ngokwakho.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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