I-Marketing InfographicsUkuqeqeshwa Kwezokuthengisa NokumakethaUkunika Amandla Ukuthengisa

I-Evolution yoMdayisi

Ukuziphendukela kwemvelo kwabathengisi phakathi namashumi eminyaka kube uhambo oluhehayo, olulolongelwe ukushintsha isimo sezomnotho, ukuziphatha kwabathengi okuthuthukayo, kanye nemashi engapheli yobuchwepheshe. Kusukela ngeminyaka yawo-1800 kuze kube namuhla, abathengisi baguqule amasu abo ukuze bahlangabezane nezidingo zenkathi ngayinye. Lesi sihloko sihlola lolu shintsho olumangalisayo ngokuhlolisisa izici ezibalulekile, amasu, nokusabela kwabathengi okuchaza ishumi leminyaka ngalinye.

1800s - Early 1900s: The Age of Barter

Ngawo-1800 nasekuqaleni kwawo-1900, ukuthengisa kwenziwa kulokho okungabizwa ngokuthi i- Iminyaka ka-Barter. Ngalesi sikhathi, izikhuthazo zezimali zaziwumgogodla wokuthengisa. Abathengisi, ngokuvamile abadayisi abahambayo, babehamba izindawo ngezindawo, bephethe izimpahla abazozidayisa. Abathengi babenokukhetha okulinganiselwe futhi bathembele kakhulu kuzincomo zalaba bathengisi. Ukuba khona komthengisi endaweni kwakuyisenzakalo esibalulekile, esibangela ukunakwa. Ukuba khona nje komdayisi kwakwanele ukuqinisekisa ukuthi othile uzothenga okuthile.

1950s-1970s: Iminyaka Yesici Nenzuzo

Iminyaka yawo-1950 kuya ku-1970 yayimake Iminyaka Yesici Nenzuzo. Le nkathi yalandela iMpi Yezwe II, futhi abantu baseMelika bahamba ngendlela yokuzizwa bejabule. Isidingo sezimpahla sasiphezulu, futhi ukutholakala kwakuchichima. Abathengisi kule nkathi babevame ukunxeshezelwa ngokwekhomishini, futhi ukwaneliseka kwabathengi nezidingo ngezinye izikhathi kwakunganakwa inqobo nje uma kukhiqizwa futhi kudayiswa izimpahla ezivamile. Abathengi bathembele ezikhangisweni, ikakhulukazi ngezincwadi, umsakazo, nethelevishini, ukuze benze izinqumo zokuthenga. Bekugxilwe ezicini nasezinzuzweni zemikhiqizo, futhi ukusabela kwamakhasimende okwakukhona kwaba ukuthi, Isikhathi sephathi!

1980s-1990s: Inkathi Yokuthengisa Ngokukhuthazayo

Iminyaka yawo-1980 kanye nawo-1990 yaqala Iminyaka Yokuthengisa Okukholisayo. Ngalesi sikhathi, kwakunesiko lokufuna isikhundla, ukuthenga ngokweqile, nokuthengisa ngokweqile. Abathengisi baba ngaphezu kwabahlinzeki bemikhiqizo; ukuhlinzeka isevisi ehlukile kuye kwaba okubaluleke kakhulu njengokuletha umkhiqizo. Abathengi babeqhutshwa ukujabulisa abanye, ngokuvamile bethenga izinto ababengazidingi ngempela. Ukwakha ukwethembana nobudlelwano namakhasimende kube isu elimaphakathi, futhi ukusabela kwekhasimende kushintshele kokuthi “Ake ngibone ukuthi unani.”

2000s: Iminyaka Yokushintsha kwamandla

Iminyaka yawo-2000 imake i- Ubudala bokushintsha kwamandla ekuthengisweni. Ukuhlasela kwe-9/11 kwakha isiko lomhlaba wonke lokusola nokuba madolonzima, okunomthelela ekuziphatheni kwabathengi. Ukwengeza, ukuwohloka komnotho kwango-2008 kwaqeda ukwethembana ezishayamthetho kanye nokuphathwa kwebhizinisi. Lesi sikhathi sabona ukwanda kwe-inthanethi, lapho kuzalwa i-Google, kwabeka umhlaba ezandleni zabathengi. Abathengisi manje bekulindeleke ukuthi bahlangabezane nezidingo zabathengi, futhi isevisi yamakhasimende yaba isici esibalulekile ekuthengiseni. Ngokufinyelela okwengeziwe olwazini, abathengi balawula izinqumo zabo zokuthenga. Umuzwa owawubusa phakathi kwabathengi wawuthi, “Uma sesilungele ukuqala uhlelo lokuthenga, sizokuthola. Kuze kube yileso sikhathi, ungangifoneli, ngizokufonela.”

2010s nangale kwalokho: Iminyaka Yokubekwa Kwengcweti

Ngo-2010 nangale kwalokho, sangenela i- Iminyaka Yesikhundla Sochwepheshe. Ukumaketha okuqukethwe kanye nokunika amandla abathengi kuchaze lesi sikhathi. Abathengi babenokufinyelela okungakaze kubonwe ngaphambili olwazini nasekucwaningeni, ngaphezu kuka-70% wezinqumo zabo zokuthenga ezenziwe ngaphambi kokuxhumana nomthengisi. Abathengisi bekufanele baguquke babe ochwepheshe be-niche futhi bakhombise ubuchwepheshe babo ngaphandle kokuthengisa kanzima. Abathengi balindele imfundo kanye nenani ngaphambi kokwenza isinqumo sokuthenga. Amasu ashintshelwe ekujoyineni imiphakathi eku-inthanethi nokudala okuqukethwe okubalulekile. Ukusabela kwekhasimende kube ukuthi, “Uma sengilungele ukuthenga, ngizoxhumana naye wena. 'Kuze kube yileso sikhathi, sigcine sibuya!"

Yini Okulandelayo?

Ukuvela kwabadayisi emashumini eminyaka adlule kukhombisa ukuguquguquka njalo kwezindawo zokuthengisa nezokuthengisa. Kusukela eminyakeni yokuhwebelana kuya eminyakeni yokumiswa kochwepheshe, abathengisi bazivumelanise nezimo futhi bashintsha ukuze bahlangabezane nezidingo nokulindelwe ngabathengi enkathini ngayinye. Enkathini yedijithali yanamuhla, lapho abathengi bekwazi ukufinyelela ingcebo yolwazi, abathengisi baye bashintsha baba othisha nabeluleki abathembekile, okugcizelela ukubaluleka kokuhlinzeka ngenani nolwazi. Njengoba siqhubekela phambili, indima yomthengisi iyaqhubeka nokuvela, yakhelwe ubuchwepheshe obusafufusa kanye nokuziphatha kwabathengi okuguquguqukayo.

Umqeqeshi wokuthengisa Bill Caskey isisize imininingwane ngokuziphendukela kwemvelo, echaza umnotho, amaqhinga, isimo sengqondo somthengi, isu, kanye nokusabela.

Ukuvela komthengisi

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.