Ukukhangisa OkuqukethweSesha Marketing

Ukuvuma kwabathengisi be-SEO

Ukwenza kahle kwezinjini zokusesha yingxenye eyodwa yokwenza kahle kwezentengiso, futhi kungadida futhi kwenziwe njengophawu lokupaka eNew York City. Baningi abantu abakhulumayo nababhalayo ngeSEO futhi abaningi bayaphikisana. Ngafinyelela kubanikeli abaphezulu emphakathini waseMoz ngababuza imibuzo emithathu efanayo:

  • Yiliphi iqhinga le-SEO elithandwa yiwo wonke umuntu elingenamsebenzi?
  • Yimuphi iqhinga le-SEO eliyimpikiswano ocabanga ukuthi libaluleke ngempela?
  • Njengamanje, iyiphi inganekwane enkulu ye-SEO?

Ziningi izingqikithi ezisobala futhi kunokuphikisana okuncane phakathi kochwepheshe, ngakho-ke ngizokuvumela ukuthi uzenzele iziphetho zakho, engithemba ukuthi uzozihlanganyela esigabeni sokuphawula ngezansi.

Yiliphi iqhinga le-SEO elithandwa yiwo wonke umuntu elingenamsebenzi?

Ngicabanga ukuthi umhlaba we-SEO empeleni ube yinkimbinkimbi kakhulu sekwephuzile. Ambalwa kakhulu amaqhinga amukelwa yizinhlobonhlobo zensimu angasebenzi ngalutho. Lokho kusho, ngicabanga ukuthi iqhinga elilodwa eligcwele elidinga ukufa wukufinyelela okungazenzisi, nokubanda ukubhalisa kwabavakashi. Iningi lalezi zicelo lenziwe kabi futhi ngisola ukuthi uma bethola impendulo, imvamisa ivela kumasayithi ngqo lapho ungafuni khona ukuthumela izivakashi. IRand Fishkin, iMoz

Ukwakha isixhumanisi. Bekulokhu kungubuwula kimi ukuchitha isikhathi esithe xaxa kumaqhinga wokwakha isixhumanisi lapho ngidala okuqukethwe kwasekuqaleni. Bengilokhu ngithi kufana nokucindezela itshe eliyindilinga ngenyuka igquma. Ngomzamo, izokhuphuka igquma, kepha amandla adonsela phansi ayohlala eyibuyisela lapho kufanele khona. Yenza ikhasi lakho libe ngcono kunanoma iliphi elinye ikhasi kuwebhu elikhuluma ngesihloko esifanayo, noma ungalishicileli. Isebenza njalo. Akukho mzamo wokudala kokuqukethwe okudingekayo. UPatrick Sexton, Yondla iBot

Kunezinto ezimbalwa kakhulu ezingasizi ngalutho ngokuphelele; konke kunendawo. Ngalokho kusho, engeza isiza sakho kufayela le- isiqondisi esikhulu ebizwa ngePR6links4U.biz manje isithuthele ngaphezu kokungenamsebenzi yangena endaweni eyingozi. Ngizizwa ngikhululekile ukweluleka abantu ukuthi bangalinge bengeze isiza sabo kunoma iyiphi inkomba evumela noma ngubani ukuthi afake imininingwane yakhe ngaphandle kokulinganiswa. UPhil Buckley, uCuragami

Ukubhaliswa kwezivakashi. Bengingeke ngikuthinte lokhu ngesigxobo se-barge manje, kepha kuphela lapho kwakhiwa khona isixhumanisi. Kusenezinzuzo kulokhu, kepha abantu badinga nje ukuphuma emqondweni wokuthi le akuseyona indlela yokuthola izixhumanisi. U-Andy Drinkwater, IQ IQ

Ngokwami, ngicabanga lokho ukumaketha kokuqukethwe iqhinga elingenanzuzo - uma lisetshenziswa lilodwa (bheka, impendulo yokuphuma). Ngibona abantu abaningi kakhulu besebenzisa indlela "yokwakha futhi bazofika" kokuqukethwe, lapho bebeka khona okuqukethwe bese behlala kwizimbongolo zabo belindele izixhumanisi, amasheya nemiphumela. Akusebenzi nje kanjalo. Udinga ngempela ukuthi usebenze ngendlela omaketha ngayo okuqukethwe kwakho futhi ngokufanelekile, ngaphambi kokuthi ukhiqize okuqukethwe, kufanele ubeke ucwaningo ekutholeni hhayi nje imibono yokuqukethwe engahle ibe khona, kepha izindlela zokushicilela ezingaba khona. Okunye kokuthunyelwe kokumaketha okuhle kakhulu engikubonile eminyakeni yamuva umhlahlandlela weCustomer Dev Labs wokugenca izindaba zeGoogle, ukukunikeza umhlahlandlela omuhle wokuthola ababhali abebemboze isihloko sakho esikhathini esedlule futhi bangafuna ukuphinda bakwenze lokho futhi. Uma uhlanganisa ukumaketha kokuqukethwe nocwaningo olufanele, kungasuka ekubeni yinto engenamsebenzi kuye entengo. UTom Roberts

Ngingasho ukuthi amagama angukhiye e-Meta angaba yize kancane. Abanye abaphathi bewebhu basathanda ukugaxekile le nkambu. Kwi-Bing bangaveza inani le-Google okwamanje ngingathi inani elilinganiselwe kakhulu. UJames Norquay, Impumelelo Yezindaba

Abantu abaningi bagxumela ku- iqhinga lakamuva le-SEO, kungakhathalekile ukuthi kuyini ngoba kukhulunywa ngakho kakhulu, kepha ngaphandle kokucabanga ngakho ngokomongo wesayithi nomkhiqizo abasebenza kuwo. I-Digital PR ingasebenza kakhulu kweminye niches kunezinye, ngokwesibonelo. Iseluleko sami ngaso sonke isikhathi ukubheka wonke amaqhinga angaba khona ekuqaleni kepha wehlise phansi ngokususelwa ekubuyiselweni okungenzeka kutshalomali ngaphakathi kwaleyo niche ethile. USimon Penson, uZazzle

Bengingakusho lokho rel = ukubhala ayinalutho, kubonakala sengathi iyoba yigugu elikhulu ngokuzayo, kepha ngicabanga ukuthi akuyona into ebalulekile njengamanje. Manje yisikhathi sokwakha isisekelo, akusona isikhathi sokubona imiphumela. UDanny Dover, Lifelisted.com

Yimuphi iqhinga le-SEO eliyimpikiswano ocabanga ukuthi libaluleke ngempela?

Ama-SEO amaningi akuzibi ukwenza izinto ezibanika isixhumanisi esingenalutho, kepha ngikholwa ukuthi kunenani elikhulu ku- izixhumanisi ezingenalutho lokho kungathumela ithrafikhi efanelekayo. IRand Fishkin, iMoz

Angiqiniseki ngalokho impikiswano yisiphawulo esifanele ukuchaza lokhu kodwa ukuthunyelwa kwabavakashi impela iyindawo, ebusweni bayo, eye yagcotshwa iGoogle nabanye kamuva nje. Eqinisweni, inkinga ayikho ngokuthunyelwa kwezivakashi, kimi ubuciko bokwakha nokwabelana ngokuqukethwe okuhle ngamasayithi afanele, kepha kunamaqhinga "we-spammy" amane abhalwe nge-moniker efanayo. Bekulokhu kunjalo ukuthi ukudala okuqukethwe okungabizi, okungafundeki nokukhokha isiza esisezingeni eliphansi ukusibeka ngesixhumanisi kuwumkhuba omubi futhi kufanele umiswe, kepha lokho akusikho ukuthumela izivakashi, lokho kungugaxekile. USimon Penson, uZazzle

Ukubhalwa kwezindwendwe. Ngaphandle kokungabaza, ngombono wokwakhiwa komkhiqizo nombono wezethameli omusha akukho okungcono. Uma isizathu sokwenza kwakho kungenxa yesixhumanisi kuphela, ungazihluphi, kepha uma inhloso yakho ukufundisa nokujabulisa abafundi uzobona umphumela omuhle webhizinisi. UPhil Buckley, uCuragami

Baningi lapha, ngakho-ke ngikhetha eyodwa enabantu abahleli ngapha nangapha kocingo - kanti abanye kuyo! Isikhundla Sekhasi Ukuqopha ingenye yalezo zindawo ezinemizwa exubile phakathi kwalabo abasezweni lobuchwepheshe le-SEO. Kodwa-ke, lokhu kufanele kuphathwe ngokucophelela ngoba awufuni ukuqeda ngezinkinga lapho iGooglebot iza izokuvakashela. Ithole kahle, futhi kukhona izinzuzo okufanele zitholakale. U-Andy Drinkwater, IQ IQ

Ngifanele ukusho ukuthunyelwa kwabavakashi, kungenye yezindlela ezibaluleke kakhulu zokuthola umkhiqizo wakho nesiphakamiso phambi kwesithameli esikhulu noma esinye osuvele unaso. Njengoba ngisebenzela umshicileli ngivame ukuthola imibono ethusayo yezivakashi kanye / noma izinkundla. Kufanele njalo ulethe umdlalo wakho we-'A ', noma okungenani uzame. UMartijn Scheijbeler, IWebhu Elandelayo

Ngeqiniso, wonke lawo maqhinga abizwa ngokuthi isigqoko esimnyama, uma izigqoko kuyinto yakho, inenani elithile lenani. Ngaphandle kwalabo abasebenza ngokungemthetho ngokusobala (abaxhaphazi be-plugin yeJoomla, ngibheke kuwe), unga - futhi kufanele - ubone ukubaluleka kwawo wonke lawo maqhinga, kungaba ngamanethiwekhi ebhulogi, ukuqasha izixhumanisi, ukuqondisa kabusha noma ngisho nogaxekile omuhle . Isizathu esenza amanye ama-SEO asasebenzisa la maqhinga yingoba asasebenza. Basakhipha imali engenayo. Impela, amasayithi ekugcineni azojeziswa kepha uma wenza ibhajethi yakho nembuyiselo yakho ekutshalweni kwemali, usengayenza inzuzo.

Manje, uma ucabanga ukwakha umkhiqizo nokuqhakambisa leyo webhusayithi futhi ufuna ukusebenzisa amaqhinga afana nalawa, kufanele udutshulwe. Uma ucabanga ukuthi ungazibeka engcupheni yokutholakala komkhiqizo wakho ku-inthanethi ngokusebenzisa izindlela ze-SEO ezingakubona ujeziswa futhi udangele, kufanele uphume kumdlalo we-SEO ngokuphelele. Uyisilima, umubi futhi awunabo abangane. Esikhundleni salokho, hlukanisa ukuhlolwa futhi ukwenze kusayithi elihluke ngokuphelele futhi mhlawumbe ngeqembu elingukhiye elihluke ngokuphelele. Beka ezinye izindlela esivivinyweni. Linganisa izindleko, amazinga, ithrafikhi nokuhola. Utshale malini? Isikhathi esingakanani? Ingabe bekufanele?

Cabanga ngakho njengomnyango we-R & D - njengabakhangisi, sikweleta inkampani yethu ukuthi ihlole yonke indlela engaba khona engenisa imali. Kungenzeka nje ukuthi ezinye zalezi ezinye izindlela zingenza lokho nje. Noma kungenzeka bangakwazi ukwenza kahle ngokwezimali. Noma bangahluleka ngokuphelele. Iphuzu ukuvivinya ubone ukuthi yini okukusebenzelayo. Susa amalebula nemibono yangaphambilini bese uqhubeka nedatha. UTom Roberts

Yize kuyimpikiswano engxoxweni kuphela, ngisakholelwa izizinda zemeshi eziqondile (Ama-EMD's) nezizinda zemeshi eziyingxenye zinenani le-SEO. Lokho akusho ukuthi awukwazi ukukala ngaphambi komuntu one-EMD uma ungenayo. Kusho ukuthi kunenani elithile kuyo uma ungathola i-EMD noma i-PMD. URobert Fisher, uMongameli, isigubhu se-BEAT Marketing

Ngingahle ngithi isakhiwo se-webmasters izizinda eziwile futhi ukuwaguqula abe ngamasayithi ahlangene, kuyisu elisasebenza namanje, uma iphrofayili yesixhumanisi ihlanzekile. Kodwa-ke lapho abaphathi bewebhu besikala ngezinga elikhulu iGoogle ingayisula bese ubona lokhu kwenzeka kaninginingi. Noma kunjalo, uzwela abaxhumana nabo abafuna nje ukwenza imali.

UJames Norquay, Umqondisi Wokubonisana, I-Prosperity Media

Iqala ukubukeka Sebenzisa i-Adwords empeleni kunomthelela kokuphilayo. Angicabangi ukuthi iboshwe ngokuqondile kodwa kuyabonakala kusuka kudathasethi yami ukuthi ihlobene. Lokhu kwehlukile ngisho nakunyaka owedlule lapho ukuhlangana kwakungacaci. Njengoba iGoogle iqala ukuzizwa ingcindezi enkulu ngokwengeziwe evela kuma-giants media media, kunengqondo ukuthi bezizokhulula izinqubomgomo zabo maqondana nezindonga zomnyango wangaphakathi. UDanny Dover, Lifelisted.com

Njengamanje, iyiphi inganekwane enkulu ye-SEO?

Ziningi izinganekwane ezakha leso sakhiwo okuqukethwe okuhle, okuyingqayizivele kufanele kube kuhle ngokwanele ukuthola amazinga. Lokho bekungenzeki isikhathi eside, futhi kuhle ngokwanele ukuthi ungakhasa futhi ukhonjwe akusho okuhle ngokwanele ukukala. Uma ungakhiqizi umphumela omuhle kwabangu-10 abaphezulu, kungani iGoogle kufanele ikubeke ezingeni? IRand Fishkin, iMoz

Lokho ukuthumela izivakashi kufile! Futhi leyo SEO isendleleni yokuphuma. Ukwakha izethameli zenani eliphezulu ngosesho lwe-organic akusuki maduzane futhi uma ngabe yilokho okwenziwa yi-SEO lokho sekuzohlala lapha. Amasu adingekayo ukuze anqobe manje angafaka ezinye iziyalo kepha ucezu lobuchwepheshe lusabalulekile njengakuqala ekwandiseni i-ROI esiteshini. USimon Penson, uZazzle

Inganekwane enkulu ye-SEO ekhanda lami yilokho I-SEO isebenza kangcono kunokwakhiwa nokuba wusizo. I-SEO yingxenye encane yalokho okwenza isayithi lisebenze, hhayi ingxenye enkulu. UPatrick Sexton, Yondla iBot

Lapho othile ethi 'SEO isiza sami' lokho okuhumusha ngempela ukuthi, Angazi ukuthi ngifanele kanjani kuwebhu futhi ngidinga usizo. I-SEO akuyona ukuzimela wedwa isikhathi eside. Uma unomuntu wakho we-SEO esiseleni ohlangothini, zonke ezinye izici zobukhona bakho bedijithali zizohlupheka. Umdwebo we-SEO's Venn manje usudlulela ngababhali, ihluzo, ubudlelwano bomphakathi, ividiyo ne-R & D. UPhil Buckley, uCuragami

Ukuthi ukusetshenziswa kwegama elingukhiye le-Meta tags kuyazuzisa noma Isisindo segama elingukhiye. Thatha okukhethile kunoma yikuphi kwalokhu. Amagama angukhiye e-Meta anqatshelwe inzuzo yawo kuGoogle eminyakeni embalwa eyedlule, yize abanye bethi banenzuzo encane ku-Bing - kodwa incane. Ukuthola ukuqina kwegama elingukhiye ekhasini nakho kungenye elahlekelwe yizo zonke izinzuzo eminyakeni ethile eyedlule, kepha kuma-imeyili e-spammy sonke esiwathola kulezi zinkampani ze-SEO 'zamazwe omhlaba', basakhuluma ngalokhu. Faka ikhasi lakho eligcwele amagama asemqoka manje, futhi uzokwenza okubi kakhulu kunokuhle. U-Andy Drinkwater, IQ IQ

Lokho akufanele ukulandelela amazinga ngoba zenziwe zaba ngezakho kakhulu kulezi zinsuku nokunye ukuze zingathembi. Ama-SEO amahle ambalwa abhale ngalokhu njengoba 'kunganikezwanga' kwethulwe ukuthi kungani kufanele uwalandele: kukonke banikeza ukubuka konke okuhle ngokuthi usebenza kanjani ezinjinini zokusesha. Ngivumelana nabo ngokuphelele, ikunikeza ukuqonda okukhulu ngesikhundla sakho samanje emakethe futhi isinikeza nemininingwane ebalulekile kulabo esingaqhudelana nabo njengoba sihlanganisa lokhu nemizamo yethu yocwaningo lwegama elingukhiye. UMartijn Scheijbeler, IWebhu Elandelayo

Lokho I-SEO konke okudingayo. Kunombono ovamile wokuthi uqasha inkampani enhle ye-SEO futhi izokusiza ukuthi wenze izigidi zamadola ezinyangeni ezimbalwa futhi lokhu empeleni kuyinganekwane ejwayelekile kakhulu embonini yethu. Ngikholwa ukuthi ukukhula kwebhizinisi kuncike ezintweni ezahlukahlukene ezahlukahlukene ezibandakanya ikhwalithi yensizakalo noma umkhiqizo, inani lomkhiqizo, ushintsho emakethe, ukumaketha, izinsizakalo zamakhasimende nokuningi. I-SEO iyingxenye eyodwa nje yezentengiso. Moosa Hemani, SEtalks

Okuthile engihlala ngikusho kubantu abasha ku-SEO ukungakholelwa kulo lonke uhlevane. Lokho kwenzelwa ukungathathi igama likaGoogle njengevangeli futhi ungakholelwa kukho konke okuthunyelwe yi-SEO blog oyifundayo. Iqiniso ukuthi, iningi lokuthunyelwe kwebhulogi le-SEO liyi-bollocks ngokuphelele. Iningi liyimibono, okuningi kuyinganekwane - ama-blogger amaningi we-SEO awazi ukuthi kufanele avale nini futhi iningi labo belingakwazi ukuthobeka uma ligxuma libashaya ebusweni (ungenza ingqondo yakho phezulu ukuthi ubona ukuthi lokhu kuyindida yini, noma i-meta).

Kubantu abakule mboni, ngicabanga ukuthi i-Author Rank iyinsumansumane, okungenani ngendlela ama-blogger amaningi we-SEO akholelwa ukuthi isebenza ngayo. Iseluleko sami sizoba ukugwema wonke umsindo bese uyafunda lokho okuthandwa nguBill Slawski noMark Traphagen bathini ngalolu daba - okungenani lapho-ke uzothola ulwazi olufanele hhayi iziphetho zasendle. UTom Roberts

Ukuthi iningi labantu abathi noma inkampani yabo iyi- inkampani ye-SEO yobuchwepheshe empeleni kunjalo. Iningi lamafemu afuna ulwazi lwe-SEO, okungenani, anokuqonda okungu-10 noma okungu-11% kwe-SEO. URobert Fisher, isigubhu se-BEAT Marketing

Inganekwane enkulu ye-SEO mhlawumbe ngabantu abacabanga ukukhokha u- $ 1 million I-PPC izosiza empeleni umkhankaso wakho we-SEO. UJames Norquay, Impumelelo Yezindaba

Inganekwane enkulu ye-SEO yamanje ukuthi I-SEO iyaphila futhi iyaqina. Eqinisweni, kunzima kakhulu ukusebenza ngempumelelo nge-SEO kunakuqala. Nsuku zonke, i-SEO iba yisiteshi sokumaketha esinamandla amancane. UDanny Dover, Lifelisted.com

Ukuthi uma wenza ukumaketha kwe-PR noma kokuqukethwe futhi uthole izilinganiso zamanani ezixhumanisi eziphakeme zizofika ngaphandle kwezixhumanisi zombhalo wehange. Ucezu lwayo olulodwa nje lwephazili le-SEO. UDavid Konigsberg, Ukubhekelwa Okufanele

Izimpendulo ezingenhla zihlelelwe kancane ukucaciseleka nobufushane.

UKieran Wilson

U-Kieran Wilson ungumphathi we-Digital Marketing Manager ye- Ukuqonda okuzenzakalelayo, esanda kwethula i-Wordsmith for Marketing, uhlelo lokusebenza oluzenzela ukubika kwamakhasimende kuma-ejensi wokumaketha edijithali. Okukhethekile ngamasu wokumaketha edijithali, ukumaketha okungenayo, nokukala nokuhlaziya; UKieran ukhuluma futhi ubhala ngalezi zihloko njalo. Wakhe futhi wanciphisa iminyango emithathu eyahlukene yezokumaketha kusuka phansi kuya phezulu, kufaka phakathi eyodwa yezinkampani ezingaphansi kwe-Omnicom kanye nenye yezinkampani ezihola phambili kwezentengiso kwezokuxhumana.

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