Ukuqeqeshwa Kwezokuthengisa Nokumaketha

Ukusuka eHarmony kuye Entsha: Umthelela Omangalisayo Wokuvumelana Kwezokumaketha

Kusasa, ngihlangana nethimba lami lobuholi ukuze sifinyelele esivumelwaneni ngesu lethu elilandelayo lomkhankaso eligxile kwabahambele umcimbi kazwelonke wokumaketha okudayisa. Ngabe ngabubula ekuqaleni komsebenzi wami uma ngicelwa ukuba ngiqhube umhlangano onjalo. Njengomuntu osemusha, onomoya, futhi onekhono, ngangifuna ukunikwa inkululeko nokuziphendulela ukuze ngenze izinqumo ezinomthelela omkhulu enhlanganweni. I-ego yami nayo yayiyingxenye yodaba ngoba nami ngangingathandi ukwabelana ngokuqashelwa komsebenzi wami.

Ngokuhamba kwesikhathi, ngiye ngathambisa isimo sami futhi ngasebenzisa ukuvumelana noma nini lapho kunokwenzeka. Eqinisweni, njengommakethi omkhulu onamakhulu amaklayenti kanye nezinhlelo ezingisekelayo, ngibheke ngabomvu ukuvumelana. Cha, lokho akusho ukuthi ngibheka ebhodini lami ukuthi ligunyaze zonke izinqumo. Kunalokho, kusho ukuthi ngidinga ukuvuleleka emibonweni yabo futhi ngiyicabangele, bese kuwumthwalo wami ukuvikela izixazululo zami nokuletha iqembu esivumelwaneni. Ekugcineni, ngisazoziphendulela… kodwa ngifuna iqembu libe ngemuva kwesikwenzayo.

Emhlanganweni wakusasa, umbono webhodi ubalulekile. I-BDR yami ike yahambela umcimbi ngaphambilini futhi inobudlelwano nemikhiqizo eminingi ekhona. Uyaziqonda izizathu ezibenza babe kulo mcimbi. Umsunguli wami kanye ne-CEO uchwepheshe owaziwayo embonini futhi uyawuqonda umbono walapho imikhiqizo yethu namasevisi kufanele athuthukise khona lezi zinhlangano. Futhi, ezinyangeni ezimbalwa ezedlule, bengisebenza ekufakeni uphawu, ukubeka, kanye nocwaningo lokuncintisana ukuthuthukisa ukuhlukanisa kwethu. Nginemibono ethile yokuthi ngingathanda ukuthi lokhu kufinyelele kuphi… kodwa ayikho indlela engingathuthukisa ngayo umkhankaso oyimpumelelo, osungula izinto ezintsha, futhi ophawulekayo ngaphandle kokufaka kwawo.

Kuyini Ukuvumelana?

Ukuvumelana kwezokumaketha kusho inqubo yokufinyelela isivumelwano noma isinqumo phakathi kweqembu labantu ngaphakathi kwethimba lezentengiso noma inhlangano. Ku-ejensi, ukuvumelana kuyisivumelwano phakathi kwezinhlangano zombili.

Nakuba ukufuna ukuvumelana kungaba yinzuzo ekukhuthazeni ukubambisana nokuqinisekisa ukuqondanisa, kuphinde kuza namandla nobuthakathaka okufanele abakhangisi bakucabangele ngokucophelela.

Amandla Okuvumelana

Ukuvumelana kuwukhiye omkhulu wokuvula amandla aphelele eqembu lezentengiso. Lapho wonke umuntu egibele futhi eqondanisiwe, awukho umkhawulo walokho esingakuzuza ndawonye.

  1. Ukuqondanisa Nobunye: Ukwakha ukuvumelana kukhuthaza ukuqondana phakathi kwamalungu eqembu, okuqinisekisa ukuthi wonke umuntu usebenzela umgomo ofanayo. Lokhu kubumbana kungathuthukisa ukusebenza kahle kwemikhankaso yokumaketha kanye nezinhlelo.
  2. Imibono Ehlukahlukene: Ukubandakanya ababambiqhaza abaningi ohlelweni lokuthatha izinqumo kuletha imibono eyahlukene. Lokhu kungaholela emasu aphelele kanye nemibono emisha ehambisana nezithameli eziningi.
  3. Ukuthenga Okungeziwe: Uma amalungu eqembu ezizwa ezwiwa futhi efakwe ohlelweni lokuthatha izinqumo, maningi amathuba okuthi asekele ngokugcwele futhi asekele izinhlelo zokuthengisa eziwumphumela. Lokhu kuthenga okwandisiwe kungakhuphula isimilo nesisusa.
  4. Ukunciphisa Ubungozi: Ngokucubungula imibono eyahlukene kanye nemiphumela engaba khona, ukwakha ukuvumelana kungasiza ukunciphisa ubungozi obuhambisana nezinqumo zokumaketha. Le nqubo yokuhlola okuphelele ingaholela ekukhetheni okunolwazi futhi inciphise amathuba okuba namaphutha abizayo.

Ubuthakathaka bokuvumelana

Ukuvumelana kungase kubonakale njengokuvumelana, kodwa ngokuvamile kuba yinani eliphansi elivamile. Ukuqamba okusha kweqiniso kudinga izinqumo ezinesibindi, hhayi ukuyekethisa.

  1. Ukwehliswa Kwesinqumo: Njengoba abantu abaningi behileleke ohlelweni lokuthatha izinqumo, umthelela weminikelo yomuntu ngamunye ungase unciphe. Lokhu kungaholela ekuvumelaneni okwehlisa ukusebenza kahle noma ubuhlakani bamasu okuthengisa.
  2. Ukuthatha Izinqumo Okunensayo: Ukuzuza ukuvumelana ngokuvamile kudinga izingxoxo nezingxoxo ezibanzi, kubambezeleke inqubo yokuthatha izinqumo. Lokhu kubambezeleka kungaba yingozi ezindaweni zokumaketha ezisheshayo, ikakhulukazi lapho kudingeka izimpendulo ezifika ngesikhathi ukuze kusetshenziswe amathuba noma ukubhekana nezinselele.
  3. Groupthink: Kwezinye izimo, ukuphishekela ukuvumelana kungase kuphumele ekucabangeni kweqembu, lapho imibono ephikisanayo icindezelwa ukuze kugcinwe ukuzwana phakathi kweqembu. Lokhu kungaholela ekuvumelaneni futhi kushaye indiva imibono ehlukile noma imibono emisha.
  4. Ukuntuleka Kokuziphendulela: Uma izinqumo zenziwa ngokuhlanganyela, kungaba inselele ukukhomba ukuziphendulela kumalungu eqembu ngalinye. Lokhu kungaqondakali kungakhinyabeza ukuhlolwa kokusebenza kanye nokuziphendulela ngempumelelo noma ukwehluleka kwezinhlelo zokumaketha.

Ngokocwaningo olwenziwa yi-Harvard Business Review, amaqembu ahlala enza izinqumo ngokuvumelana avame ukudlula lawo athembele kuphela ezakhiweni ezithatha izinqumo ezilandelanayo.

I-Harvard Business Review

Kunini Ukuvumelana Kuyisu Elifanele?

Ukuze unqume ukuthi ukuvumelana kuyisu elifanele lesinqumo esithile sokumaketha, cabangela isihlahla sesinqumo esilandelayo:

  1. Ingabe Isinqumo Sinozwela Isikhathi?
    • Yebo: Cabangela ukuthi ukuvumelana kungafinyelelwa ngesikhathi esidingekayo ngaphandle kokudela ikhwalithi noma ukusebenza kahle.
    • Cha: Qhubekela embuzweni olandelayo.
  2. Ingabe Imibono Ehlukahlukene Ibalulekile Ukuze Uphumelele?
    • Yebo: Ukubandakanya ababambiqhaza abaningi kungase kuholele ezisombululweni ezintsha neziphelele.
    • Cha: Inqubo yokwenza izinqumo eyenziwe lula ingase ibe ngcono.
  3. Ingabe Ukunciphisa Ingozi Kubaluleke Kakhulu?
    • Yebo: Ukwakha ukuvumelana kungasiza ekuhlonzeni nasekunciphiseni izingozi ezingaba khona ezihlobene nesinqumo.
    • Cha: Indlela yokuthatha izinqumo esheshayo ingase yamukeleke uma ubungozi buncane.

Ngokuhlola ngokucophelela lokhu kucatshangelwa, abakhangisi bangakwazi ukunquma ukuthi ukuvumelana kuyisu elifaneleka kakhulu lesinqumo esinikeziwe, ukulinganisa izinzuzo zokubambisana nezihibe ezingaba khona zokuhlanjululwa kwesinqumo kanye nokuthatha izinqumo kancane. Nazi izibonelo ezimbalwa ekukhangiseni lapho ukuvumelana kufanelekile nalapho kungafanele khona:

Ukuvumelana Kuyafaneleka:

  • Ukuthuthukiswa Komlayezo Womkhiqizo: Lapho kwakhiwa amasu emiyalezo yomkhiqizo, ukuvumelana phakathi kwababambe iqhaza ababalulekile, okuhlanganisa amaqembu okuthengisa, abaphathi, nezingcweti zobuciko, kubalulekile. Ukuqondanisa ezwini lomkhiqizo, ithoni, kanye nemiyalezo kuqinisekisa ukuvumelana kanye nokuzwakala kuzo zonke iziteshi zokumaketha, ukuxhumana ngempumelelo nezindinganiso zomkhiqizo kanye nokuma kwezethameli eziqondiwe.
  • Ukuhlela Komkhankaso Wemisebenzi Ehlukahlukene: Emikhankasweni yokumaketha eyinkimbinkimbi ebandakanya iminyango eminingi nababambiqhaza, ukuzuza ukuvumelana ngezinjongo zomkhankaso, imiyalezo, namaqhinga kubalulekile ukuze uphumelele. Ukwenziwa kwezinqumo ngokubambisana kukhuthaza ukuqondana nokuthenga phakathi kwamaqembu, okuholela emikhankasweni ebumbene esebenzisa ubuchwepheshe nezinsiza zabo bonke abathintekayo.

Ukuvumelana akufanelekile:

  • Ukulawulwa Kwezinhlekelele Okuphuthumayo: Ezimweni ezidinga isinyathelo esisheshayo, esifana nokuphendula inkinga yobudlelwano bomphakathi noma ukubhekana noshintsho lwemakethe oluzumayo, ukwakha ukuvumelana kungase kungenzeki noma kungenzeki. Ubuholi obunesinqumo kanye nokuthatha izinqumo ngokushesha kubalulekile ukuze kuncishiswe ubungozi futhi kuvikelwe isithunzi somkhiqizo, okuvamise ukudinga izinqumo ezisheshayo, ezithatha uhlangothi olulodwa kunezingxoxo zokuvumelana ezinde.
  • I-Creative Concept Generation: Lapho kucatshangelwa imiqondo yokudala noma imibono emisha, ukuthembela ngokweqile ekuvumelaneni kungakhinyabeza ubuciko futhi kuvimbele ukuhlola kwezindlela ezinesibindi, ezingajwayelekile. Esikhundleni salokho, ukuvumela abantu ngabanye noma amaqembu amancane inkululeko yokukhiqiza imibono eyahlukahlukene ngokuzimela kukhuthaza ubuhlakani futhi kukhuthaza isiko lokuqamba izinto ezintsha, okuholela emikhankasweni nezinhlelo eziyimpumelelo.

I-Strategic Sparring Sessions

Esihlokweni sabo, Ukwakha Ukuvumelana Ngezinqumo Ezinzima Zecebo, ochwepheshe bebhizinisi uScott D. Anthony, uNatalie Painchaud, no-Andy Parker bayatusa amasu izikhathi zokuphumula.

Iseshini ye-sparring yamasu ingxoxo ejulile nesebenzisanayo eklanyelwe ukusiza amaqembu azulazule ngezinselele zamasu eziyinkimbinkimbi nezingaqinisekile. Ivumela ababambiqhaza ukuthi bangqubuzane nemibono, baphonsele inselelo ukucabanga, futhi bahlole imibono eyahlukene endaweni yokuhlanganyela. Ngokungafani nemihlangano evamile, izikhathi zokuxoxisana zibeka phambili ingxoxo evulekile, izingxoxo ezinolwazi ngedatha, kanye nokuhlolwa kokuqagela okubalulekile kunezinkolelo zomuntu ngamunye. Izikhathi ze-Sparring zinikeza izinhlangano amandla okwenza izinqumo ezinolwazi futhi zibheke izinguquko ngokuphumelelayo ngokukhuthaza inkulumo-mpikiswano eyakhayo nokwenza ukungaboni ngaso linye kubonakale.

Ingxoxo akuyona i-ping-pong lapho abantu beshaya khona imibono emuva naphambili futhi injongo yomdlalo kuwukuwina noma ukuzithathela amaphuzu. Inkhulumomphendvulwano iwukuhlanganyela okuvamile, lapho singadlali khona umdlalo wodwa, kodwa sodwa.

UDavid Bohm, ku-Dialogue

Amaseshini wokunciphisa amasu ukusiza izinhlangano zizulazule ekungaqiniseki futhi zenze izinqumo ezinolwazi ngalokhu:

  • Ukusebenzisa imibono nobuchwepheshe obuhlukahlukene ukuze inselele ukuqagela nokuhlola eminye imibono.
  • Izinkulumo-mpikiswano ezisusa ubuntu kanye nokukhuthaza inkhulumomphendvulwano eyakhayo ethuthukisa ukuhuzuka kobuciko nokuqamba okusha.
  • Ukwenza ukungaboni ngaso linye kubonakale futhi kubhekwane nezindawo ezingaba yizimpumputhe ngezingxoxo ezinemininingwane kanye nokuzivocavoca okuhlelekile.

Nazi izinqubo ezintathu ezingcono kakhulu zokuqhuba izikhathi ze-sparring eziphumelelayo kanye nokwandisa amathuba okuthi ukuvumelana kuzoshayela indlela efanele:

  1. Bamba Izingxoxo Ezinolwazi Ngedatha:
    • Khuthaza isiko lengxoxo evulekile lapho idatha idlala indima ebalulekile ezingxoxweni. Gcizelela ukubaluleka kokuletha idatha engcono kakhulu etholakalayo etafuleni, nakuba idatha emayelana nekusasa ingaphelele.
    • Gqugquzela izingxoxo ezibandakanya bonke ababambe iqhaza ekuthathweni kwezinqumo. Ucwaningo lubonisa ukuthi abantu bakhetha izinqubo ezifanele kunemiphumela efanelekile, okuholela ekuzinikeleni okuphezulu nasekuthengeni.
    • Dala izikhala zezingxoxo eziphusile ezedlula ukudluliswa kolwazi ngendlela eyodwa. Gwema ukuthembela kumaphrezentheshini noma izimpikiswano ze-PowerPoint futhi uqondise izingxoxo zokusebenzisana ezivumela ukuhlola imibono eyahlukahlukene.
  2. Bamba Izimpi Zokucabangela, Hhayi Izinkolelo:
    • Hlela kabusha izingxoxo ukuze zigxile ekuqageleni okubalulekile kunezinkolelo noma imibono yomuntu siqu. Khuthaza ababambiqhaza ukuthi baveze ukuqagela okuyisisekelo ngemuva kwezingxabano zabo.
    • Yenza izinkulumo-mpikiswano zibe ngokwakho ngokususa ukugxila ezinkolelweni zomuntu ngamunye kuye ekuhloleni okuyinhloso kokuqagela okubalulekile. Le ndlela ikhuthaza ukuhuzuka kokudala, okuvumela ukushintshana okwakhayo kwemibono ngaphandle kobutha bomuntu.
    • Khuthaza ukucacisa ekuhlonzeni nasekuhloleni ukuqagela. Funa ukuqagela okuqondile, okuvivinywayo okungacwaningwa noma kuhlolwe ukuze kwaziwe ukwenza izinqumo ngempumelelo.
  3. Yenza Ukungaboni ngaso linye Kubonakale:
    • Hlanganyela ngokuqhubekayo i-groupthink, umthelela wezikhundla, kanye ne-social loafing ukuze unciphise igebe phakathi kwemicabango yomuntu yangasese kanye nezinkulumo zomphakathi.
    • Sebenzisa amasu anjengokuthi hamba umugqa izivivinyo zokubonisa ngokubonakalayo i-spectrum yemibono ngaphakathi kweqembu. Le ndlela igqamisa izindawo zokungaqondani kahle futhi ikhuthaza inkhulumomphendvulwano evulekile mayelana nokuqagela okubucayi kanye nemibono eyahlukene.
    • Misa amasiko emihlangano noma imiyalelo yokubekela inselele okucatshangwayo, ukuhlonza ubungozi, futhi uhlole imibono ephikisayo. Lo mkhuba uqinisekisa ukuthi izindawo ezingase zibe izimpumputhe ziyalungiswa futhi ukhuthaze isiko lokugxeka okwakhayo kanye nokwenza ngcono okuqhubekayo.

Groupthink: Isenzakalo esingokwengqondo lapho amalungu eqembu ebeka phambili ukuvumelana nokuzwana ngaphezu kokucabanga okujulile nokuhlaziya okuzimele. Lokhu kungaholela ezinqubweni ezinephutha zokuthatha izinqumo kanye nemiphumela, njengoba imibono ephikisanayo noma imibono ehlukile icindezelwa ukuze kugcinwe ukubumbana kweqembu.

I-social loafing: Lapho abantu benza umzamo omncane lapho besebenza eqenjini kunalapho besebenza bodwa, ngokuvamile ngenxa yokuhlukahluka komthwalo wemfanelo. Lesi simo singaholela ekwehleni kokukhiqiza nokusebenza ngaphakathi kweqembu eliguqukayo.

Amathiphu Okuphatha Imihlangano Yokuvumelana

Ngokusebenzisa imikhuba namathiphu angcono kakhulu, izinhlangano zingasebenzisa ngokuphumelelayo izikhathi ze-sparring ukuze zizulazule ekungaqiniseki, ziqhubekisele phambili izinto ezintsha, futhi zenze izinqumo ezinolwazi kuzwelonke eliguqukayo lokumaketha. Gcina la macebiso engqondweni:

  • Sungula izinjongo ezicacile nemihlahlandlela yemihlangano yokuvumelana ukuze uqinisekise izingxoxo ezikhiqizayo.
  • Gqugquzela isiko lokuvuleleka nokubandakanywa lapho wonke amazwi ezwakala futhi ehlonishwa.
  • Khuthaza ukuthathwa kwezinqumo okuqhutshwa yidatha futhi ubeke phambili ukubeka izinto obala enqubweni yokuthatha izinqumo.
  • Lungiselela ngokuqhubekayo ukungqubuzana nokuhlukana kwemibono ngokugxila ekuqageleni okuwumsuka nokufuna lokho esivumelana ngakho.
  • Landela imihlangano yokuvumelana ngezinyathelo ezilandelayo ezingenzeka kanye nezinyathelo zokuziphendulela ukuze kuqinisekiswe ukuthi izinqumo zisetshenziswa ngempumelelo.

Nakuba ukuvumelana kungase kube ithuluzi elibalulekile lokugqugquzela ukuqondanisa, ukusebenzisana, kanye nokunciphisa ubungozi ekuthathweni kwezinqumo zokumaketha, kubalulekile kubathengisi ukuthi babone amandla nobuthakathaka bakho futhi bakusebenzise ngobuhlakani ngokusekelwe ezidingweni ezithile nezimo zesimo ngasinye.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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