Ukunika Amandla Ukuthengisa

Amathuluzi Amabili Aphumelela Kakhulu Wokuphumelela kwe-B2B Generation Lead

Sonke siyazi ukuthi isikhala se-B2B singaba yinkimbinkimbi kanjani futhi isizukulwane sokuhola se-B2B singaba nzima kakhulu kwesinye isikhathi. 

Ukuhola, ukuguqulwa, amathemba, izinqubo, amasistimu kanye ne-ROI kwakha ingxenye enkulu yanoma yikuphi ukuthengwa komthengisi we-B2B! Ngemuva kwakho konke kumayelana nemali engenayo futhi kumayelana nezinombolo ekupheleni kosuku, akunjalo? Akulungile! 

Kukhona ucezu lwangempela olulahlekile lapha futhi umzabalazo omkhulu ungahle ube sendleleni engafanele. 

Khetha ukuzwelana kwamakhasimende nokuhlangenwe nakho kwamakhasimende njengesithako esibalulekile secebo lakho futhi kungenzeka ukuthi usuvele usuthole isiqeshana esilahlekile manje esingagcwalisa isizukulwane esiholayo indida!

Ekupheleni kosuku, kuthatha ukuxhumana komuntu ukukhuphula umuzwa wamakhasimende wokuletha ukuhola okuningi!

Uzwela lumayelana nokukwazi ukuma ezicathulweni zethemba lokuqonda amaphuzu wezinhlungu zangempela nobunzima abhekane naye. 

Uzwela nokuqonda kungakha isisekelo esiqinile sanoma yiliphi ibhizinisi ukuze liphumelele; ngoba kungamandla okubamba ngesandla okungaba yisizathu sangempela sokuthi kungani noma yiliphi ikhasimende lifune ibhizinisi kuwe! 

Lokhu kungaba yisiqalo sobudlelwano bebhizinisi besikhathi eside.

Ukuhola kuza kuwe ngokusebenzisa lawo mathemba angagcini ngokubona okungaba khona kumasevisi akho; kepha futhi ngikubone nezinsizakalo zakho njengabaxazululi bezinkinga zabo. 

Lapho izixazululo zakho zimayelana nokwenza ngcono isipiliyoni samakhasimende, bese kuba uhambo olumphumela wemizamo yokufuna ukwazi ikhasimende ngaphambi kokuthi uthengise noma yini.

Ngakho-ke yimaphi amathuluzi wangempela wokukhiqiza okusebenzayo kwe-B2B?

Ukuxhumana

I-imeyili enemiyalezo elungile ingahlala idala umthelela ofanele. Ngisho ithuluzi elizenzakalelayo noma uhlelo lokusebenza noma olunye uhlobo lokuxhumana lungakuthatha luye ekufezeni izinhloso zakho zokuthengisa; kodwa ungakhohlwa ukushaya ucingo ukhulume nobuso nobuso ukuze wazi indaba yekhasimende lakho. 

Kukhona inzuzo enkulu yokwazi inkinga ngqo kusuka kumakhasimende ukuze ukwazi ukumnika umuzwa ongcono wamakhasimende ngezinsizakalo zakho. 

Ukuba isilaleli kungakulethela izinzuzo eziningana, njengoba ikhasimende lizobona ukuthi unentshisekelo yangempela ekuqondeni umbono walo futhi uzimisele ukuvumelanisa izixazululo zakho ukuxazulula izinselelo zalo eziyinhloko. Lokhu kuhamba ibanga elide ekunqobeni ikhasimende lakho kuphela, kepha futhi nokugcina ikhasimende. 

Ukukhiqizwa kokuhola kwe-B2B kumayelana nokwenza ikhasimende lakho libe nentshisekelo ngezinsizakalo zakho ngokwakha ubuhlobo. Uma le nqubo iwubuntu futhi isungula ukuxhumana kwabantu, imiphumela izohlala iba mihle njalo.

Ukulindela

Inhloso yangempela noma umzamo cishe ngaso sonke isikhathi uhlala ungabonakali. Ekupheleni kosuku, ukuhola kungumuntu ngakho-ke ukusetshenziswa kahle kwezokuxhumana kungahle kuvuse impendulo enhle kulokho okulindelwe. 

Uma ucabanga kancane njengomkhiqizo nokuningi njengomuntu noma isixazululi sezinkinga; isizukulwane esiholayo singabe sesiveza imiphumela emangalisayo.

Ukulindela izindawo eziyinkinga zekhasimende lakho kungakwenza ubukeke ungafani nomthengisi onolaka futhi ufane nesixazululi sezinkinga. Abantu bazobe sebefuna ukuxhuma kangcono futhi kaningi nawe, futhi ngokwenza lokhu, udala indawo engcono yokukhulisa enqubeni yokuhola phambili.

Isiphetho

Isizukulwane sokuhola se-B2B asigcini ngezinombolo kuphela, simayelana nokuthuthukisa ukuxhumana nobudlelwano obuchumayo endleleni ohambweni olugcwalisayo kubo bobabili, ikhasimende kanye nakuwe njengomthengisi. Ukuxhumana kuyisihluthulelo sokuzuza imiphumela evelele ekukhiqizeni okuholayo kwe-B2B, njengoba kuyindlela efanelekile yokuhola isizukulwane esingasiza ekwakheni ibhizinisi ongaziqhenya ngalo! 

UMadhavi Vaidya

UMadhavi ungumbhali Wokuqukethwe Okudala onolwazi lweminyaka eyi-8 + embonini ye-B2B. Njengombhali wokuhlangenwe nakho kokuqukethwe, inhloso yakhe ukufaka inani kumabhizinisi ngamakhono akhe wokubhala wokuqukethwe ahlukile. Uhlose ukusungula ibhuloho lezilimi phakathi kwezobuchwepheshe nezamabhizinisi ngothando lwakhe lwegama elibhaliwe. Ngaphandle kokubhala okuqukethwe, uthanda ukupenda nokupheka!

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