Ukukhangisa OkuqukethweI-Marketing Infographics

Ukuxoxa izindaba kuqhathaniswa ne-Corporate Speak

Eminyakeni eminingi edlule ngagunyazwa ohlelweni lokuqasha olubizwa ngokuthi Ukukhetha Okuhlosiwe. Esinye sezihluthulelo zenqubo yenhlolokhono nomuntu omusha kwakuwukubuza imibuzo evulekile edinga lowo ozobhalwa ukuthi atshele a indaba. Isizathu sasiwukuthi bekulula kakhulu ukwenza abantu baveze izimpendulo zabo eziqotho lapho ubacela ukuba bayichaze yonke indaba kunokuba ubabuze umbuzo othi yebo noma cha. Nasi isibonelo:

Corporate

  • Umbuzo: Ngabe usebenza kahle ngezinsuku zokugcina eziqinile?
  • Impendulo: Yebo

I-Storified

  • Umbuzo: Ngitshele ngesikhathi emsebenzini lapho wawunezikhathi ezimbalwa eziqinile ezazizoba inselele, noma mhlawumbe okungenakwenzeka, ukuzenza.
    Impendulo: Indaba ongabuza imininingwane eyengeziwe ngayo.

Izindaba ziveza zombili futhi ekhumbulekayo. Iningi lethu alikhumbuli iphephandaba lokugcina esilifundile, kodwa siyayikhumbula indaba yokugcina esiyifundayo – noma ngabe ibikhuluma ngebhizinisi.

Esimeni sebhizinisi, ukuxoxa izindaba kusho ukucabanga njengentatheli kunokucabanga njengonoveli. Kusho ukwakha into yomuntu futhi ethokozisayo endaweni ewumgogodla. Ithola indlela yokuletha ekuphileni okuthile okungase kubonakale kuyinto evamile.

Isikhungo seHoffman

Amasu okuqukethwe ku-inthanethi adinga ukuthi siyeke ukumaketha kanye nokukhuluma kwebhizinisi futhi qala ukuxoxa izindaba. Kuyisu elibalulekile ekukhangiseni okuqukethwe. Abantu abafuni ukuzwa inkampani ikhuluma ngenkampani yakho, umkhiqizo, noma isevisi, bafuna ukuzwa izindaba zangempela mayelana nendlela amakhasimende akho enza ngayo kangcono ngokwenza ibhizinisi nawe!

The I-Hoffman Agency ithuthukise i-infographic ku Ukuxoxa ngezindaba vs. Corporate Speak. Ungafunda kabanzi ngamasu okuxoxa izindaba kubhulogi likaLou Hoffman, Ikhona lika-Ishmael.

ukuxoxwa kwezindaba vs corporate speak v3

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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