UDoug Bewsher
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Ukukhangisa Okuqukethwe
UDoug BewsherJun 24, 2020
Izinkampani Ezinhlanu Zezindlela zeMartech Zidlala Umdlalo Omude Njengoba Kunikezwe Ukwehla Okulindelekile Kwama-28% Ekusetshenzisweni Kokukhangisa
Umqedazwe weCoronavirus uze nesethi yawo yezinselelo nokufunda ngokombono womphakathi, womuntu siqu, nowebhizinisi. Kube yinselele ukugcina ukukhula kwebhizinisi elisha ngenxa yokungaqiniseki kwezomnotho namathuba okuthengisa afriziwe. Futhi manje njengoba i-Forrester ilindele ukwehla okungaba ngu-28% ekusetshenzisweni kwezentengiso eminyakeni emibili ezayo, ezinye zezinkampani ze-martech ezingu-8,000+ zingase zibe (ngokungafanele)...
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Izingxenyekazi zeCRM kanye nezeDatha
UDoug BewsherDec 10, 2015
I-Infographic: Kuyini Ukumaketha Okusekelwe ku-Akhawunti?
Ukumaketha Okusekelwe ku-Akhawunti kuyindlela yamasu yokumaketha kwebhizinisi lapho inhlangano icubungula futhi iqondise ama-akhawunti wabathengi ngokusekelwe okungenzeka ukuthi benze ibhizinisi nenkampani. Lokhu ngokuvamile kusekelwe kuphrofayela yekhasimende efanelekile (ICP) efana nezidingo zombili, ubuchwepheshe, kanye ne-firmagraphics. I-Account-based Marketing (ABM) isiphenduke isu lokuya ezinkampanini ze-B2B ukukhomba…