Usesho olukhokhelwayo: Izinyathelo eziyi-10 zokuwina ukuguqulwa kokukhokha ngokuchofoza ngakunye

Iklayenti lishicilela isikhangiso esikhokhelwayo esikhuthaza isilinganiso esisheshayo esikhangisweni… ikholi idluliselwa esikhungweni sezingcingo lapho kunikezwa i-quote. Eshu. Elinye iklayenti lizungezisa amagama angukhiye kaningi njengoba lingatholi ukuguqulwa. Eshu… ifomu lokuthenga lithumela ekhasini elingatholakali. Futhi elinye iklayenti lifaka i-CAPTCHA kwifomu yokukhiqiza ehamba phambili… engasebenzi nhlobo. Eshu. Zonke lezi yizibonelo ezibiza izinkampani izinkulungwane zamaRandi ezikhokhelwe

Ungayandisa Kanjani INDLELA Yokukhangisa ye-PPC Ngemizuzu emi-5 ene-Google Analytics

Ngabe ubusebenzisa idatha ye-Google Analytics ukukhulisa imiphumela yakho yomkhankaso we-AdWords? Uma kungenjalo, uphuthelwa elinye lamathuluzi awusizo kakhulu atholakala ku-intanethi! Eqinisweni, kunemibiko eminingi etholakalayo yokwembiwa kwedatha, futhi ungasebenzisa le mibiko ukuthuthukisa imikhankaso yakho ye-PPC kulo lonke ibhodi. Ukusebenzisa i-Google Analytics ukwenza ngcono i-Return yakho ku-Ad Spend (i-ROAS) konke lokhu kucabanga ukuthi une-AdWords yakho,

Split Testing Ad Design Ideas

Kwesinye isikhathi sishesha kangaka ukuthola isikhangiso ndawonye, ​​sizenzakalelayo emikhubeni emihle futhi asicabangi ngezindlela ezahlukahlukene zokunaka. Le yi-infographic evela ku-AdChop enemibono eyingqayizivele ekuthuthukiseni ukwakheka okuhlukile kwezikhangiso zokuhlola. Ukubona imiphumela abanye abakhangisi abayizuzile besebenzisa amanye amasu avela kule infographic, hlola izifundo ze-AdChop - uzobona izikhangiso ebezisebenza empeleni

Isebenza kanjani i-Google Adwords

Sithumele i-infographic enhle yokuthi i-Google Adwords Adrank isebenza kanjani. I-WordStream manje isungule le infographic ukukukhombisa ukuthi i-Google Adwords isebenza kanjani, inikeze ukuqonda ngomsebenzi owenziwa umsebenzisi wokusesha oholela ekubekweni kwesikhangiso. Ama-akhawunti weGoogle Adwords angama-97% wemali engenayo yokukhangisa ye-Google engu- $ 32.2 billion! Inikelwe yi-WordStream - uzakwethu oqinisekisiwe we-AdWords.

Isebenza kanjani i-Google Adwords Adrank?

Sibonile amaklayenti amaningi eza kithi ngemuva kokulahlekelwa amathani emali eqhuba imikhankaso yawo yokukhokha ngokuchofoza ngakunye (PPC) eyedwa. Akukhona ukuthi abazange banake noma baphathe kahle ama-akhawunti, kungenxa nje yokuthi bebengazi ukuthi bangayithinta kanjani imiphumela yabo futhi bayithuthukise empeleni. Iningi labantu likholelwa ukuthi ukukhokha ngokuchofoza okukodwa kumane kuyimpi yokubhida futhi abazi nokuthi, ngokwenza ngcono ikhwalithi yezikhangiso zabo,

Tshala imali ku-Brand yakho ngomkhankaso we-PPC Brand

Ngakho-ke uqhuba ibhizinisi emakethe egcwele. Kungenzeka kakhulu, lokhu kusho ukuthi ubhekene namanye ama-CPC amahle kakhulu wamagama angukhiye. Noma mhlawumbe ungumnikazi webhizinisi elincane lendawo, ongathanda ukungena ekukhangiseni okuku-inthanethi kodwa ungazizwa sengathi unesabelomali esanele sokumaketha sokuncintisana. Njengoba ukuthandwa kwe-intanethi nokuthengiswa kwe-PPC kukhulile, kanjalo nokuncintisana, nakho okunyusa izindleko. Ngaphambi kokuthi uthathe isinqumo ngalokho

Inqubomgomo Yezikhangiso zeGoogle - Landela Leyo Mithetho!

Ngabe izikhangiso zakho zombhalo zivunyelwe ukwephulwa kokuhlela noma uphawu lwentengiso? Uma wenze konke kahle, kungani ukhwazwa yiGoogle? I-AdWords ayikwazisi ngokushesha, izikhangiso eziningi kakhulu zombhalo ezingabuyekezwa ngasikhathi sinye. Banama-algorithms abo azothola isikhangiso sakho sombhalo uma wephule inqubomgomo yabo. Ukutholwa kuhlala ngemuva kweqiniso futhi kungenalwazi oluningi lokuthi kungani. Kuyakhathaza kakhulu! Vele uthola i-

Ukuzenzekelayo kwe-PPC: Amagama angukhiye aPhelekile

Ezinyangeni ezimbili ezedlule, sezwa ngenkampani eyayibhide ngamagama angukhiye angaphezu kwesigidi. Abantu bezentengiso benkampani babecabanga ukuthi lokhu kuhle impela. Ngempela? Uma umuntu eneBhajethi enkulu ye-PPC, yini okungaba yiphutha ngokubhida ngamagama angukhiye amaningi kangaka? Ukugcizelelwa kwemidlalo ebanzi, "ye-Fat Head", akukho ukuthunyelwa kwamagama angukhiye we-Negative, nokusetshenziswa ngokungakhethi kwe-automation / Dynamic Keyword Insertion kuholela ekubonisweni kokukhangisa okungasebenzi / okuyishwa. Onyakeni owedlule, ngenkathi