Sesha Marketing

Oh Uh… IGoogle Imanje Ivula Imboni YASELWANDLE

ukubulawa kwenjini yokuseshaUkubulawa Kwenjini Yokucinga. Wake wezwa ngakho? Uzokwenza kanjalo.

Kuleli sonto, i-SEO izwe kwaba waphenduka phezulu phansi lapho iGoogle ithathe isinqumo sokulahla i-JC Penney enkombeni ngenxa ye-spammy, ama-backlinks acebile ngamagama asemqoka atholakala kumasayithi ngaphandle kwawo ukuqhubekisela phezulu.

Ngenkathi yonke imboni isashaqekile, iningi lethu ngaphakathi kwemboni liyazi ukuthi lokhu bekuyindlela ejwayelekile. Iqiniso ngukuthi leli phutha elikhona ku-Google's Rank Rank algorithm lishiye umnyango omkhulu kakhulu, cishe cishe akunakwenzeka ukuthi inkampani yakho ye-SEO ayisebenzisanga. Labo abangaphakathi komkhakha bababiza ngeziphukuphuku, amavila nokungathembeki. Ngingabheja ukuthi abagxeki abaningi abasebenzisa i-SEO banama-backlinks acebile egama elingukhiye kwenye indawo kwenye indawo esize ukuqhuba isikhundla sabo.

Ukuxhumanisa emuva kuyi- umkhakha omkhulu. Izinkampani zingachitha amakhulu ezinkulungwane zamaRandi nezinhlangano ezixhuma emuva futhi zenze izigidi zamaRandi ekuthengiseni. Khumbula ukuthi noma ngabe ukukopela kanjena kungaba kubi kangakanani, akukho emthethweni. Ngokwethembeka konke, angikwazi ukusola izinkampani ngokukhokhela ama-backlinks.

Njengamanje ngisebenza nekhasimende elilodwa elibukayo njengoba ukuncintisana kwabo kuhlanganisa izinkulungwane zama-backlinks e-spammy masonto onke. Bashaye iklayenti lami ngezinkulungwane zemigomo futhi benza imali yabo, okuxakayo, nge-Google Ads. Ukwengeza ukuhlambalaza ukulimala, umsunguli wabo ovutha amalangabi uhlala eqabula isinqe seGoogle futhi ethatha ukuthi imboni ye-SEO ingathembeki kangakanani - konke lokhu esathenga ama-backlinks.

Yini engiyitshela iklayenti lami? Ngibeluleka ukuthi basebenzise izinsizakusebenza eziningi nesikhathi esithe xaxa ekubandakanyeni abantu abazoba izivakashi ezinkundleni zokuxhumana. Kuyabiza, kudla isikhathi, futhi akucishe kube nembuyiselo yokuvele ithenge ama-backlinks. Leli yiphilisi elinzima ukugwinya lapho abantu bemboni yokuxhumanisa bebuya emuva benza umsebenzi wezinkuni obanikeza izinsizakalo ngenani elincane lezindleko zokubonisana kwami.

Iqiniso ukuthi lokhu akuyona inkinga yomkhakha we-SEO, kuyinkinga ye-Google. Ngokukala isikhundla kakhulu kuma-backlinks, iGoogle izifakele ubuthi ngokwethula imboni eyizigidigidi lapho ochwepheshe bezokwazi ukuzidlala kalula. Impendulo yeGoogle ingaba yimbi kakhulu, noma kunjalo. Ngokulahla i-JC Penney kusuka enkombeni ye-black hat backlinking, i-Google iveze imboni embi kakhulu, i Ukubulawa Kwenjini Yokucinga imboni.

Lena imboni ezochuma uma iGoogle ithatha le ndlela nezinkampani eziningi ngokwengeziwe esikhathini esizayo esiseduze. Imboni ye-backlinking izoqhubeka nokukhula - kepha kulokhu ngeke kube ukuxhuma emuva kusayithi lakho, kuzoba ukushiya umzila we-spammy, i-backlinks ecebile ngamagama angukhiye kusayithi lakho lesincintisana nabo. Ababonisi be-SEO bazosebenza kanzima ukungashiyi umzila ongalandwa iGoogle lapho bebeka amakhasimende abo ohlwini, kepha bangaqala ukushiya umzila osobala kakhulu kulabo abancintisana nabo.

Manje abeluleki besigqoko esimnyama se-SEO sebenesinye isikhali abangasisebenzisa. Ngenkathi kusetshenzelwa ukukhuphula izinga lamakhasimende abo, bangaqhubeka nokuphanga izinga lomncintiswano. Lokhu akukuhle embonini.

QAPHELA: I-SearchDex, inkampani ye-SEO ebhekiswe kophenyo futhi ngemuva kwalokho yaxoshwa nguJC Penney isimemezele okulandelayo:

I-SearchDex ayizange ibambe iqhaza, futhi ayivumanga izikimu zokuxhumanisa ezishiwo ku-athikili ye-New York Times. Inkampani yethu yakhelwe ezindinganisweni zokuziphatha eziphakeme kakhulu futhi asikaze nakanye sifake ukusetshenziswa kwezinhlelo zokuxhumanisa ezingafanele noma ezinye izindlela zokudlala ezinhlelweni zamakhasimende ethu. Amaqhinga e-SEO asetshenziswe yi-SearchDex yawo wonke amaklayenti ethu, adlule nawamanje, ahambisana nezinkombandlela ze-Google Webmaster Guidelines. Njengomphumela wendaba ye-NYTimes, i-SearchDex iqinisekisa ukuthi wonke amasu asetshenziselwe amaklayenti ethu ayaqhubeka nokuhambisana nezinkombandlela ze-Google Webmaster Guidelines. Senza nophenyo olusemthethweni ukuze sizame ukuthola umthombo nesisusa sezixhumanisi ezicashunwe endatshaneni. - UDave Chaplin, umphathi omkhulu

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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