Uhlelo lokusebenza: I-Google Analytics Campaign UTM Querystring Builder
Sebenzisa leli thuluzi ukwakha umkhankaso wakho we-Google Analytics I-URL. Ifomu liqinisekisa i-URL yakho, lihlanganisa ukucabanga ukuthi ingabe isivele inochungechunge lwemibuzo ngaphakathi kwayo, futhi lengeza zonke ezifanele. UTM okuguqukayo: utm_id, utm_ umkhankaso, utm_source, utm_medium, futhi ongakukhetha utm_term futhi okuqukethwe.
Uma ufunda lokhu nge-RSS noma nge-imeyili, chofoza kusayithi ukusebenzisa ithuluzi:
Isakhi se-URL Yomkhankaso we-Google Analytics UTM
Yiziphi Izinguquko Zomkhankaso (i-UTM) Ezidluliselwe Ku-Google Analytics?
UTM okuhlukile amapharamitha ongawengeza ku-URL ukuze ulandelele ukusebenza kwemikhankaso ku-Google Analytics. Nalu uhlu lwezinto eziguquguqukayo ze-UTM nezincazelo zama-URL omkhankaso ku-Google Analytics:
- utm_id: Ipharamitha ozikhethela yona yokukhomba ukuthi imuphi umkhankaso lezi zithenjwa zokudluliselwa.
- utm_source: Ipharamitha edingekayo ekhomba umthombo wethrafikhi, njengenjini yokusesha (isb. Google), iwebhusayithi (isb. Forbes), noma incwadi yezindaba (isb. Mailchimp).
- utm_medium: Ipharamitha edingekayo ekhomba uhlobo lomkhankaso, olufana nosesho lwemvelo, ukusesha okukhokhelwayo, i-imeyili, noma inkundla yezokuxhumana.
- utm_ umkhankaso: Ongakukhetha kodwa Kunconywe kakhulu ipharamitha ekhomba umkhankaso noma iphromoshini ethile elandelelwayo, njengokuqaliswa komkhiqizo noma ukuthengiswa.
- utm_term: Ipharamitha ozikhethela yona ekhomba igama elingukhiye noma ibinzana eliholele ekuvakasheni, njengombuzo wosesho osetshenziswe injini yokusesha.
- okuqukethwe: Ipharamitha ozikhethela yona yokuhlukanisa phakathi kwezinguqulo zesikhangiso esifanayo noma isixhumanisi, njengezinguqulo ezimbili ezihlukene zesikhangiso sesibhengezo.
Ukuze usebenzise okuguquguqukayo kwe-UTM, uzodinga ukukunamathisela ekupheleni kwe-URL yakho njengamapharamitha wombuzo. Ngokwesibonelo:
http://www.example.com?utm_id=123&utm_source=google&utm_medium=cpc&utm_campaign=product_launch&utm_term=running_shoes&utm_content=banner_ad_1
Ungayiqoqa Kanjani futhi Ulandelele Idatha Yomkhankaso ku-Google Analytics
Nayi ividiyo ephelele yokuhlela nokwenza imikhankaso yakho usebenzisa i-Google Analytics.
Iphi Imibiko Yami Yomkhankaso Wezibalo Ze-Google Ku-Google Analytics 4?
Uma uzulazulela ku Imibiko > Ukutholwa > Ukutholwa Kwethrafikhi, ungabuyekeza umbiko ukuze ubonise umkhankaso, umthombo, nokuphakathi usebenzisa okwehliswayo kanye nophawu + ukuze wengeze isici sesibili emibikweni.
I-Google Sheet For Tracking UTM Campaign URLs
Qiniseka ukuthi uhlola Ishidi le-Google esilakhile (futhi ungakwazi ukukopishela kweyakho i-Google Workspace) elinika amandla ukumiswa nokuqoshwa kwawo wonke ama-URL akho e-Google UTM Campaign.
Ungawalandelela kanjani ama-URL omkhankaso we-UTM ku-Google AmaSpredishithi