I-Social Media & Influencer Marketing

Ungumkhiqizo We-Facebook

UJoel Helbling simiswe yihhovisi ngoLwesihlanu ngesidlo sasemini esihle lapho sixoxe khona ngezihloko eziningana. UJoel ucaphune umuntu owathi njengenkampani yezokuxhumana, kufanele unqume ukuthi umkhiqizo wakho uyini… i abantu noma platform. Abantu abaningi (nami uqobo) babheka amanani epulatifomu afana ne-Facebook futhi bacabanga ukuthi yibhamuza elikhulu kunawo wonke emlandweni.

Ngisakwenza… kepha kubalulekile ukuqaphela ukuthi inani le-Facebook aliqhamuki kwisoftware, livela ekubeni nabasebenzisi abaningi. Ungumkhiqizo we-Facebook, hhayi uhlelo lokusebenza. I-Facebook ithuthukise indlela oziphethe ngayo, yathatha imininingwane yakho, futhi manje isiyayithuthukisa ukuze ithengise ukukhangisa. Akukona okuphathelene nesoftware, kumayelana nawe. Akukhona ngokuthengisa izinsizakalo noma imikhiqizo, kodwa kungokuthengisa wena.

umshado we-facebookKunenkinga etholakala kulolo hlelo lwebhizinisi, noma kunjalo, futhi yilokho abantu akuyona into ongayilawula. Abantu bayaguquguquka. Abantu bazimele ngandlela thile nabalandeli ngezinye izindlela. Ngokushesha nje lapho i-Facebook ikhule yaya kubasebenzisi abayizigidi ezingama-800, bangashiya kalula i-Facebook endaweni yesikhulumi esilandelayo.

UBianca Bosker muva nje wabhala:

Kepha kulezi zinsuku, ukunganeliseki nge-Facebook kubonakala kungumthetho kunalokho okuhlukile. Abangaphezu kwengxenye yesithathu yabasebenzisi be-Facebook basebenzisa isikhathi esincane kusayithi manje kunangezinyanga eziyisithupha ezedlule, kutholakale inhlolovo yakamuva yeReuters / Ipsos, kanye nezinga lokukhula komsebenzisi e-Facebook e-US ngo-Ephreli lalilincane kakhulu selokhu iComScore yaqala ukulandela isibalo iminyaka emine edlule. Ngokombiko olandelayo we-American Customer Satisfaction Index, “ukwaneliseka kwamakhasimende ngalesi siza [i-Facebook] kuyehla.” Ngisho noSean Parker, umengameli wokuqala kaFacebook futhi ongumtshalizimali wokuqala kule nkampani, uthe uzizwa “enesithukuthezi” ngenethiwekhi yokuxhumana nabantu.

Njengomakethi, lokhu kubaluleke ngendlela emangalisayo - futhi kukhomba ukuthi kumele sizishintshe kanjani izindlela zethu zokufinyelela izithameli zethu noma ukukhulisa imiphakathi yethu. Inhloso yethu akufanele kube ukubona ukuthi singasifaka kanjani isikhangiso kwesinye isikhala okunzima ukusiziba odongeni lwe-Facebook, inhloso yethu kufanele kube ukuthi singakhulisa kanjani amathemba kumakhasimende, nakumakhasimende kubalandeli, nakubalandeli sibe ngabameli abasiza ukuthola izwi emikhiqizweni nasezinsizakalweni zethu ezinhle.

Abathengisi basacabanga ukuthi konke kuza phansi ukuthenga ukunakwa futhi, ezweni elinokuphazamiseka okuningi, lokho kuya ngokuya kuba nzima. Uma i-Facebook inaka, ngokuqinisekile ukusebenzisa imali ekukhangiseni kwe-Facebook kuzothenga ukunakekelwa abakudingayo. Isebenza ngezinga elilinganiselwe. Kepha uma ushintshe isu lakho futhi ubukhathazeke kancane ngakho ukuthenga ukunakwa nokuningi ku efanelekile ukunakwa, imizamo yakho yokumaketha izoshintsha kanjani?

Akuyona nje into ongacabanga ngayo, empeleni kuyinto okufanele uqale ukusebenzela kuyo. I-Facebook ngeke ibe ngeyethu unomphela.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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