Izibalo nokuhlolaI-imeyili Marketing & Automation

Ungakuvula Kanjani Ukulandelela Okuzenzakalelayo kwe-Google Analytics UTM ku-Salesforce Marketing Cloud

Ukuhlanganiswa kwe-Marketing Cloud ne IGoogle Analytics 4 (GA4) iyithuluzi elinamandla elikuvumela ukuthi ulandelele futhi uhlaziye imisebenzi yohambo lwamakhasimende. I-Marketing Cloud inezela ngokuzenzakalelayo idatha yokulandelela kuso sonke isixhumanisi kuma-imeyili akho, imilayezo ye-SMS, nohambo. Lokhu kuhlola okuphelele kuzokuqondisa ekuhlanganiseni, ekukhawulweni kwamasampula edatha, ekulungiseni ukulandelela iwebhu, kanye nezinzuzo zedatha yokulandela ngomkhondo ngokuzenzekelayo.

I-Marketing Cloud Integration ne-Google Analytics 4 (GA4)

I-Marketing Cloud inikezela ngokuhlanganiswa okungenamthungo ne-GA4 okukuvumela ukuthi uqaphe futhi uhlaziye imisebenzi yohambo lwamakhasimende. Lokhu kuhlanganiswa kwenza ukufakazela ubuqiniso be-Google kudlale, kuqinisekisa isixhumanisi esivikelekile phakathi kwesenzakalo sakho Sefu Lokumaketha kanye ne-akhawunti yakho ye-Google Analytics.

I-Marketing Cloud yenza ukulandelela kube lula ngokufaka ngokuzenzakalelayo idatha yokulandelela kuzo zonke izixhumanisi kuma-imeyili akho, imilayezo ye-SMS, nohambo. Le datha ikunika amandla ngemininingwane ngokuziphatha kwamakhasimende, ikwenze kube wusizo ekwenzeni izinqumo.

Ukuze usebenzise lokhu kuhlanganiswa, i-akhawunti yakho ye-Marketing Cloud kufanele ibe ne-Google Analytics Audiences SKU, futhi kufanele ube ne- I-Marketing Cloud Enterprise 2.0 i-akhawunti. Izidingo ezinemininingwane nemibuzo ingaqondiswa komele i-akhawunti yakho ye-Salesforce.

Lokhu kuhlanganiswa kusekela ngokugcwele izici ze-Google Analytics ezidalwe nenkundla ye-GA4, noma ngabe kusetshenziswa inguqulo yamahhala noma inguqulo yebhizinisi ekhokhelwayo ye-Google Analytics 360. Ixhumeka ezingeni lebhizinisi, futhi ungaphatha ukuhlanganiswa kusuka ku-akhawunti yakho ye-Google Analytics.

Uma wenza kusebenze izethameli ze-Google Analytics, Ifu Lokumaketha likhiqiza i-ID yomsebenzisi eqhubekayo yobhalisile ngamunye kukho kokubili Ifu Lokumaketha ne-Google Analytics. Le ID yomsebenzisi inika amandla ukuqoqwa kwedatha ekuziphatheni kwamakhasimende nokudala izethameli ze-Google Analytics ukuze zisetshenziswe ku-Journey Builder. Ideshibhodi ye-Journey Analytics enokuhlanganiswa kwe-Google Analytics 4 ihlinzeka ngemininingwane ekusebenzeni kohambo ngokumelene nemigomo yakho echazwe kusengaphambili, amamethrikhi e-imeyili nawesayithi, nokuningi. Enza ngendlela oyifisayo ideshibhodi yakho ukuze ubonise amamethrikhi abaluleke kakhulu kuwe.

Ilungiselela I-Google Analytics Integration Yefu Lokumaketha

Ngaphambi kokuthi ungene ekuhlanganiseni, kunezinyathelo ezimbalwa okufanele uzilandele. Lesi sihloko sithatha ukuthi usuvele uyilungisile i-GA4 futhi isayithi lakho lithumela idatha.

ISU: Ngingancoma kakhulu ukuthi udale kokubili umsebenzisi Wefu Lokumaketha kanye nomsebenzisi we-Google Analytics ongaboshelwe kusisebenzi sangempela ngaphakathi kwenhlangano yakho. Izikhathi eziningi kakhulu, sibukele ukuhlanganiswa kwephuka lapho isisebenzi sisuswa ku-akhawunti. Uma ukhathazekile ngokwengeza abasebenzisi, i-generic integration@yourcompany.com ingasebenza kukho konke ukuhlanganiswa kwakho. Uma ungenankinga ngokudala abasebenzisi abengeziwe, ukuba ne-ga4@yourcompany.com kungakunikeza isendlalelo esengeziwe sokuphepha nokucaciswa.

  1. Qinisekisa ukuthi i-akhawunti yomsebenzisi oyihlanganisayo inezimvume zokuphatha zakho kokubili Ifu Lokumaketha kanye ne-akhawunti yakho ye-Google Analytics kanye nempahla.
  2. Ukuze uthole idatha yokuguqulwa, nika amandla i-e-commerce ku-akhawunti yakho ye-Google Analytics (etholakala ekukhokhiweni IGoogle Analytics 360 i-akhawunti).

Setha ukulandelela kwe-Google Analytics kukho kokubili amamethrikhi ohlelo lokusebenza lwewebhu neselula kudeshibhodi ye-Journey Analytics ukuze uqonde ukuthi ukuguqulwa kohlelo lokusebenza lweselula kukuthinta kanjani ukuziphatha kwewebhu.

Uyimisa kanjani idatha yokulandelela okuzenzakalelayo

I-Salesforce Marketing Cloud: Xhumanisa i-Google Analytics 4
  1. Ngena ngemvume ku-Marketing Cloud ngezimvume zokuphatha.
  2. Zulazulela kokuthi Sethaphu.
  3. Zulazulela kokuthi Amathuluzi Enkundla > Izinhlelo zokusebenza > Ukuhlanganiswa kwe-Google Analytics.
  4. Chofoza Xhuma I-akhawunti bese ulandela imiyalelo.

Nakuba ungakwazi ukunika amandla noma ukhubaze amapharamitha okulandelela, ukucushwa okunemininingwane akusahleleki uma ulungisa i-imeyili yakho njengoba kwakunjalo ekuhlanganisweni kwangaphambilini kwe-Google Analytics. Xhumana nomele i-akhawunti yakho ye-Salesforce noma ithimba elinesibopho se-akhawunti yakho ye-Marketing Cloud uma ufuna noma yikuphi ukwenza ngendlela oyifisayo kwamapharamitha okulandelela.

Ngokulungiselela lezi zici, ungasebenzisa amandla edatha ukuze uthuthukise amasu akho okuthengisa futhi uqhubekisele phambili impumelelo endaweni yedijithali. Uma inkampani yakho idinga usizo lokusebenzisa noma lokuhlanganisa ne-Salesforce Marketing Cloud (noma ezinye izinsizakalo ezihlobene ne-Salesforce), singasiza.

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Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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