Ungayakha Kanjani Impumelelo Isu Lokumaketha Le-Facebook Lendawo

isu lendawo lokumaketha i-facebook

I-Facebook Marketing iyaqhubeka nokuba phakathi kwamasu wokukhangisa asebenza kakhulu namuhla, ikakhulukazi nge Abasebenzisi abangu-2.2 billion abasebenzayo. Lokho nje kuvula umthombo omkhulu wamathuba amabhizinisi angawathepha. 

Enye yezindlela ezuzisa kakhulu noma eziyinselele zokusebenzisa i-Facebook ukuya isu lokumaketha lendawo. Ukwenza okwasendaweni kube isu elingaletha imiphumela emihle uma lisetshenziswe kahle.

Lokhu okulandelayo izindlela eziyisishiyagalolunye zokuthi ungayenza kanjani indawo yakho ibe ngeyakho Isu lokuthengisa ku-Facebook:

Yabelana ngezibuyekezo

Icebo eliwusizo elenziwa amabhizinisi amaningi lihlanganyela ku-Facebook impendulo enhle abayithola kumasayithi wokubuyekeza afana ne-Google + ne-Yelp. Lawa masayithi abonwa njengamathuluzi amahle okwenziwa kwasendaweni njengoba ehlose ukushayela abasebenzisi emabhizinisini endawo. 

Ngaphandle kokungena nje kulawa masayithi, ukwabelana ngempendulo oyithola kulawa masayithi kukuvumela ukuthi uthuthuke ekuthembekeni komphakathi, okubaluleke kakhulu kumabhizinisi kulezi zinsuku.

Ngokombiko othile Inkampani yokukhangisa ye-Facebook eNew York, “Uma ibhizinisi lakho lingakatholi izibuyekezo okwamanje, yiba nemikhankaso engakusiza wenze kanjalo.” Thuthukisa impendulo ngokunikeza abanye amahhala kumakhasimende amaningi angabelana ngezibuyekezo zawo. Okungcono futhi, qala umncintiswano lapho uzoklomelisa khona izibuyekezo ezinhle kakhulu ongazithola.  

Dala umcimbi

Uma uza nomcimbi webhizinisi lakho njengokuthengisa, noma mhlawumbe umgubho lapho uzomema iqembu ukuthi lizonandisa, kungcono kakhulu uma wenza umcimbi nge-Facebook ukuze ungahlanganisi nje kuphela izethameli namakhasimende angaba khona kodwa ukuthuthukisa nokuba khona kwe-inthanethi kwebhizinisi lakho.

Okuhle ngemicimbi ukuthi kulula ukuyakha. Inethiwekhi yabasebenzisi abaxhumana nomcimbi wakho we-Facebook izokwaziswa futhi ukuthi bazobamba iqhaza emcimbini wakho ngakho-ke lokhu kuzosiza ekusakazeni igama lomsebenzi wakho nebhizinisi lakho.

Ukuze uthuthukise ukwenziwa kwasendaweni ngomcimbi we-Facebook, qiniseka ukuthi ufaka imephu nezikhombisi-ndlela eziya kubhizinisi lakho.

Sebenzisa Amaqembu

Amaqembu e-Facebook yimiphakathi ongayakha ngaphakathi kwe-Facebook ngezinhloso ezahlukahlukene. Njengebhizinisi, kuyindlela enhle yokwakha umphakathi ukuze uthwebule izithameli ezizinzile ngemikhankaso yakho yokumaketha. Amaqembu e-Facebook agcinwa kangcono njengomphakathi wabasebenzisi abangaphakathi kwendawo yakho, ngakho-ke kuyindlela enhle kakhulu yokwenziwa kwasendaweni.

Yabelana ngokuqukethwe kwasendaweni

Isu elihle kakhulu lokwenza liza okuqukethwe kwasendaweni. Ukwenza kanjalo kukusiza ngokuthepha ngempumelelo izithameli ezingabandakanya ibhizinisi lakho kalula ngoba ziseduze nje. 

Eminye imibono emihle yendawo iqukethe umlando wedolobha lakho, imicimbi yasendaweni namaholide, isiko, noma amanye amaphuzu wokuxoxa ahlukile ngendawo yangakini.

Okuqukethwe kwasendaweni kuvame ukuheha kakhulu abafundi, ngakho-ke kuwumqondo omuhle ngempela ukukubeka endaweni nokwenza njalo.

Yisho amabhizinisi endawo, imicimbi namaqembu

Elinye iqhinga eliwusizo lifaka ukukhulisa ubudlelwane nabanye amabhizinisi endawo, imicimbi, namaqembu. 

Ngokubalula amanye amabhizinisi endawo kokuthunyelwe, nangokuthi bathi kuwe kokuthunyelwe kwabo, ningathintana ngokuhlanganyela kunethiwekhi yomunye nomunye, okuvumela nobabili ukuthi nikhulise okwenu. Kuhlala njalo kungcono kakhulu kuwe ukwakha ubudlelwano hhayi nje ngenhloso yokufeza amandla alo wokwenza kube okwasendaweni, kepha futhi nokuvuna izinzuzo zokwakha ubudlelwano bebhizinisi obuzwakalayo.

Kungumqondo omuhle futhi ukuthatha ithuba lokuncamathisela umcimbi wendawo ozayo. Unethuba lokuthinta izethameli zomcimbi ezimagange. Ukuza neminikelo engahlanganiswa nomcimbi kuyindlela enhle yokuthinta abantu abazoba kumcimbi.

Izindawo zomaka nemicimbi

Kungumqondo omuhle futhi ukuzijwayeza ukumaka izindawo ukuze ukwazi ukuthinta abantu kuleyo ndawo. Futhi ngalokhu, kusho ukuthi kufanele ubheke ukuthi iqembu lakho liya kuphi ibhizinisi elisemthethweni, uhambo lwenkampani, nemisebenzi ehlukahlukene.

Okufanayo kuya emicimbini. Ngokubamaka, uzokwazi ukuthinta abantu abahlanganyela nale micimbi.

Ukwenza lokhu kusiza ukugcina ibhizinisi lakho libonakala kwezinye izindawo ezahlukahlukene ezinamandla okwenza ibhizinisi nawe ngokuzayo. 

Qalisa umncintiswano

Imincintiswano kuzohlala kubonakala njengecebo elisebenzayo ngoba abantu bazohlala befuna ukuthola imiklomelo. Kukhona umbono omuhle ngethuba lokuthola okuthile mahhala.

Ngenkathi kunezinhlobo eziningi zemincintiswano ongayibamba njengaleyo ebandakanya ukwaba izithombe, ukwabelana ngezibuyekezo, noma ukuthanda nje noma ukubeka amazwana kokuthunyelwe, kuhle kakhulu uma kungathintwa okwenziwa kwasendaweni kukho njengokumaka ibhizinisi lakho futhi indawo okuyo.

Futhi, qiniseka ukuthi unganikela ngokuthile okuzuzisa kakhulu ngomklomelo njengoba intshisekelo enkulu yomncintiswano iboshelwe nenani lomvuzo.

Khuthaza i-Foot Traffic

Ungase futhi wethule imikhankaso ehlose ukumema abantu ukuthi beze ebhizinisini lakho, hhayi nje ukuzibandakanya nawe ku-inthanethi. Unganikela ngamaphromoshini ku-Facebook angabe esesebenzisa esizeni njengezaphulelo kanye nezipho zamahhala. Ukwenza lokhu kuyabakhuthaza ukuthi beze kuwe esikhundleni sokuya kwenye indawo lapho kuzodingeka benze ibhizinisi bakhokhela kakhulu imikhiqizo noma izinsizakalo ezifanayo.

Ukukhuthazwa kwe-On-Site ekhasini lakho le-Facebook

Ekugcineni, kufanele futhi wenze ukukhushulwa kwasendaweni kwekhasi lakho le-Facebook ukuze ukwazi ukwandisa izithameli zakho. Ukwenza kanjalo kukusiza ukwakha kwizethameli zemikhankaso yakho yokuthengisa ye-Facebook, noma ngabe yenzelwe okwasendaweni noma cha.

Lapho kungenzeka khona, ungakhuthaza lokhu ngokuvuza labo abaxhumana nekhasi lakho le-Facebook, isenzo esingasiza ukumema abantu abaningi ukuthi bakulandele ku-inthanethi. Kwangathi kungaba umnikelo wokuphromotha noma isipho, ukuhola okuthile ngokulandela ibhizinisi online kuyinto amakhasimende akho endawo angajabula ngayo.

Craft isu elisebenzayo le-Facebook Local namuhla

Kuyiqiniso impela ukuthi ukwenziwa kwendawo kuyisu elingakhulisa ukumaketha kwe-Facebook. Ngamathiphu ayisishiyagalolunye abhalwe ngenhla, uzokwazi ukusiza ngokuphumelelayo ukwenza i- Isu lokuthengisa ku-Facebook ukuze ukwazi ukujabulela zonke izinzuzo zayo.

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